Dec 31

Will Freezing Cold Temps Destroy Pepsis Big New Times Square Campaign?

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For those of you who haven’t heard, Pepsi recently rebranded their logo to look more like a smile &#151 and it kinda sorta looks like president-elect Barack Obama’s logo. This week, the soda maker peppered Times Square with posters displaying their pretty new insignia, sneakily melding the “O” shape into words like (See above) “Optimism”.

The posters are part of the “refresh everything” campaign, But, as temperatures continue to drop in the Big Apple, we wonder if people will love or loathe the new message.

Think about it &#151 you’re one of a few hundred thousand people lodged into the middle of the square, and as you look up holding in a lot of pee and anger, you see Pepsi logos. Everywhere. Just saying &#151 it might not go over so well.

More: “Pepsi’s New Year’s Campaign is Unlevened“

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Dec 30

Fox Anchor Calls Out Chrysler for $200k Thank You Ad

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Fox Business Happy Hour co-anchor Cody Willard called out Chrysler today during an afternoon broadcast. Willard held up a copy of the Wall Street Journal, which had a full page ad (rated at $200k) that stated, “Thank You, America”, (for that huge lump of cash we just conned you out of).

Willard kinda-sorta went off on the recently bailed-out automaker for spending so much money on the ad immediately after receiving part of a $23 billion (with a “b”) bailout. Willard notes that not only could Chrysler have accomplished the same goal with a (free) YouTube video (as one example), but they could also have placed the ad locally &#151 injecting a teensy-amount into the strained Detroit economy.

Can these guys stop screwing up? Seriously! OK here’s the rule. Stop. Spending. Money. Multiply that by two since you’re now playing with Americans’ money &#151 and then give us all free cars, please. You got money, so shouldn’t we get something in return! Oh right, that’s not how welfare works.

Furthermore, it’s insulting to “thank” America to begin with. First of all, nobody came to me asking if I thought it was a good idea. I’m sure you can say the same. So, thanking me after you’ve stolen from me isn’t exactly the right idea. Yes, I could have called/written Senator Clinton telling her I hated the idea, but I did not. Nonetheless, robbing Peter to pay Paul feels stupid.

And what if the bailout doesn’t work? Then what &#151 we lose another $23 billion dollars? The automakers are supposed to view the cash as a loan, but you know who doesn’t see people getting excited about buying a Dodge Ram in the near future? This guy.

More: “Should the Big 3 Sell Cars for “Nothing” to Resolve Cash Needs?“

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Dec 30

Canned or Cannes?

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We will not be going to Cannes this year. It’s a sad reality that we’ve come to grips with &#151 oh and we’re in a wedding, so it wasn’t really possible anyway. Nonetheless some of you will make the trip and blow a bunch of cash on lavish hotels, caviar, champagne, hookers and blow &#151 only to sleep through the awards ceremony. Just be sure to wipe the nose candy off your lower nostril before staggering in.

In these tough times, we wonder whether the American ad community will make its usual debauched appearance at the festival. Let’s be blunt for a moment and list a few agencies that should not be there. We’re basing this list off Jim Edwards‘ (of B|Net) comprehensive list of agencies worst hit by layoffs.

1. Campbell Ewald
2. BBDO Detroit
3. Enfatico (lack of work > lack of money)

Sure, there’s others and sure, these shops will still (probably) be at the show. But, as with holiday parties, shops that have dropped any more than five percent of staff should probably stay away from dropping mad money at Cannes. Though, winning an award or two would definitely help an ailing shop. Dilemma!

Who’s up for SXSW? We’d rather give our hard earned money back to the hippies down there in Austin (we love y’all!) than the folks in Francie pants. Isolationism, ho!

More: “SXSW, Advertising And A Shit Show“

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Dec 29

Pepsis New Years Campaign is Unlevened

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Submitted for your approval (or otherwise), here’s the newest Pepsi piece &#151 notice the up-played logo? How could you miss it, what with the genius use of the circle shape in various words containing the letter “o.” Rant below, please.

More: “BBDO, Coke And Pepsi’s New 70s Era Groovy Logo“

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Dec 23

Electrabels New Year Video is, in a Word, Cool

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Shared by our friends at IllegalAdvertising, here is an ad European energy company Electrabel made to help ring in the New Year. We think it’s pretty amazing. Check out how it was made, after the jump.

More: “

continued…

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