Hasta La Creative!

For those of you who haven’t heard, Pepsi recently rebranded their logo to look more like a smile &#151 and it kinda sorta looks like president-elect Barack Obama’s logo. This week, the soda maker peppered Times Square with posters displaying their pretty new insignia, sneakily melding the “O” shape into words like (See above) “Optimism”.

The posters are part of the “refresh everything” campaign, But, as temperatures continue to drop in the Big Apple, we wonder if people will love or loathe the new message.

Think about it &#151 you’re one of a few hundred thousand people lodged into the middle of the square, and as you look up holding in a lot of pee and anger, you see Pepsi logos. Everywhere. Just saying &#151 it might not go over so well.

More: “Pepsi’s New Year’s Campaign is Unlevened“

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