May 16

This Ingenious Dinner Plate, Invented by an Ad Agency, Can Lighten a Meal by 30 Calories

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Some of the best food on Earth is pretty greasy, so one agency in Thailand has come up with a simple way to lighten things up.

BBDO Bangkok partnered with the Thai Health Promotion Foundation to address Thailand’s obesity problem, largely linked to the amount of oil used in the country’s popular cuisine. 

Instead of trying to change how the food is cooked, the client and agency chose instead fo focus on how the food is served.

They created the AbsorbPlate, which features 500 perforations that catch and hold some of the grease from your meal. They claim it will capture 7 mL of oil, which is about one and a half teaspoons. That’s not much, but it does shave about 30 calories off the total.

Check out the video case study and credits below:

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Jan 03

Lipozene is Just Another Sham

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LipozeneWhen you unveil weight supplements in the market, bear in mind that any form of medication or pills need to be backed up by clinical proof. There is a new weight loss supplement being promoted in the market, Lipozene but the only problem is, they lack the clinical proof that can support its safety and aid towards people who are now focusing on losing weight after the holidays.

Despite the claims made by the Obesity Research Institute (ORI) – the company name that’s branded on the packaging – that Lipozene is “clinically proven to reduce body fat,” no research is provided on the web site. Although there is plenty of information about how to buy the product, the ORI provides scant reason to buy their product.

Be careful of what you intake. There is no telling what they have in store for you.

(Source) InterSportsWire

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