Scotch: Paste it everywhere

Advertising School: Miami Ad School, Madrid, Spain
Creative Directors: Sofia Arias, Juan Manuel Fernández
Art Directors: Sofia Arias, Juan Manuel Fernández
Copywriter: Juan Manuel Fernández

Big-people.org: Help

This interactive social video was made to attract attention of people in Russia to the problem of sick adults. 90% of the charity foundations in Russia only help children.

Advertising Agency: OutOfTheBox, Moscow, Russia
Creative Director: Pavel Mordyukov
Art Director: Alla Eliseeva
Copywriter: Liza Shelegova
Agency Production: Anna Kostyaeva
Production Company: Trehmer PRO
Director: Rafael Lopez Saubidet
Digital: INDEE
Music: Arsen Stepanyan
DOP: Vlad Opelyants
1st AD: Ognjen Knezi

Centrepoint: Monologue

Advertising Agency: HERO, London, United Kingdom
Creative Director / Copywriter: Pete Lewtas
Photographer / DoP: Ed Moore
Producers: Helena Bullivant, Kate Myers

Coca-Cola: Polar Bears

Advertising Agency: Creative Artists Agency, USA
Director: John Stevenson, David Scott
Producer: Ridley Scott, Tony Scott, Michael Costigan

van Santen Netwerk: Stopmotion Xmas Card

When creating an advertising concept it often starts with a piece of paper and a pencil. With a good concept the idea comes to life and the magic starts. We used just basic tools for the animation, like paper, a pencil, a sharpener, an eraser, scissors, glue and a set square. When the sails of the Dutch windmill are turned, the whole scene comes to life. All elements pop up and the message ‘I WISH YOU CREATIVE HOLIDAYS’ appears. People can send the viral to their friends and can also download all graphics to get creative themselves.

Advertising Agency: van Santen Netwerk, Badhoevedorp, The Netherlands
Art Director / Illustrator: Bas Manders
Stopmotion animation: Patrick Raats, Balder Westein
Sounddesign: Bobkommer Soundstudio’s

Manifiesto: Give your Christmas batches

This year, the Christmas self-promotion campaign of Manifiesto focuses on collecting food for families in need. But it’s not an ordinary collection! For first time, we don’t collect basic foods, but we collect Christmas batches! In Spain it is traditional for Christmas that companies give to their employees baskets full of typical Christmas products, such as nougats, sausages, chocolates… However, sometimes, it happens that the same employee gets more than one batch per year, and finally, these products are repeated excessively during the family meals and dinners. Thus, considering that nowadays due to the crisis in our country there are many more families in need who probably will not taste these typical products in Christmas, we thought it would be a great idea to give away our batches to turn their Christmas into a truly Christmas. This campaign began inside the agency, because all of us decided to give our batch. And it continues for any person or company who wants to contribute to this particular solidarity campaign. More info at www.regalatulote.es.

Advertising Agency: Manifiesto, Barcelona, Spain
Creative Director: Sergio Palomino
Art Director: Ramón Ramos
Copywriters: Noelia Fernández, María Ascón
Illustrators: Maria Triquell, Clara Ongil
Production: Dani Avilés

Oxfam: Give-Naked.org

Advertising Agency: Preston Kelly, Minneapolis, USA
Creative Director: Chris Preston
Art Director: Anne Taylor
Copywriter: Charles Tournat
Additional credits: Director Mike Nelesen

Diesel: Happy Apocalypse

According to the ancient Mayan calendar, December 21st 2012 marks the day the Earth will be destroyed and all human life will cease to exist forevermore. So, if the rumour is true and 21-12-2012 really is the day it all ends, surely there’s only one thing to do?

Volkswagen: The best helmet holder of the world

Advertising Agency: Greenkern, Berlin, Germany

Diesel: The Magic of Christmas

A study commissioned by Diesel to a reputable Finnish research centre revealed, “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. When did you last want something so much that you were electrified with joy? To relive the real feeling of Christmas, Diesel and SuperHeroes Amsterdam have hypnotised customers to believe they are 5 years old on Christmas morning. The results are collected in a film trilogy named “The Magic of Christmas”. Is it real? You bet it is. The three episodes are followed by a special behind-the-scenes, called ‘Behind the Dreams.”

Advertising Agency: SuperHeroes, Amsterdam, Netherlands
Creative Director: Rogier Vijverberg
Copywriter: Gareth Broadbent
Art Directors: Silje Lian, Nando Pawirodikromo
Technical director: Chris Noble-Partridge
Motion graphics lead: Fred Huergo
Producer: Django Weisz Blanchetta
Production company: Skinflicks
Director: The General Assembly
Producer: Chris Massey
Executive producer: Richard Skinner
Director of photography: Benjamin Todd
2nd unit dop: Dan Magee
Editor and colorist: Ryan Boucher
Hypnotist: Head Hacking

Metro: Dumb Ways To Die

URL: http://dumbwaystodie.tumblr.com/

Advertising Agency: McCann, Melbourne, Australia

Yellow Tail Wine: Wine Orchestra

This spring Yellow Tail Wine invited fans to turn their wine, bottles, and glasses into music and join the Wine Orchestra for their chance to star in a video created by international composer Kutiman (ThruYOU) and to help give to the Unison Benevolent Fund. Check out the final video and see who made the cut.

URL: wineorchestra.com

Advertising Agency: TBWA, Toronto, Canada
Creative Director: Curtis Edwards
Copywriter: Michelle Spivak
Art Director: Denise Cole
Account Director: Helen Winfield
Account Executive: Megan Brescacin
Digital Producer: Neal Owusu
Producer: Kutiman

Google Chrome: JAM with Chrome

Advertising Agency: Google Creative Lab, USA
Interactive Director: Ben Tricklebank
EP: Brian Latt, Dustin Callif, Oliver Fuselier
Music/Sound: Dinahmoe

Good Books: Havana Heat

Advertising Agency: String Theory, New Zealand
Executive Creative Director: Jeremy Taine
Director: Mcbess and Simon
Production company: The Mill
Agency Executive Producer: Nick Barnes

Followfish: TunaTunes

Advertising Agency: Leagas Delaney, Hamburg, Germany
Chief Creative Director: Stefan Zschaler
Creative Directors: Florian Schimmer, Michael Götz
Art Director: Robert Westphal, Felix Boeck
Copywriter: Heiko Franzgrote
Online Concept: Björn Lange
Production: LDPD Leagas Delaney Production Department
Director: Florian Meimberg
DoP: Felix Storp
Sound Design: Supreme Music
Post-Production: NHB Hamburg

Chasing Mavericks: Surfing NYC

Advertising Agency: Thinkmodo, New York, USA
Creative Directors: James Percelay, Michael Krivicka
Directors: Michael Krivicka, James Percelay
Producers: James Percelay, Michael Krivicka
Camera: Matthew Cady, Craig Feldman, Tom Morgan

Chupa Chups: Chuck Board

YMCA of Greater Vancouver: What Really Matters?

Advertising Agency: Station X, Vancouver, Canada
Creative Director / Copywriter: Josh Budd
Production: Lunch

H&M: Alter Ego

Advertising Agency: Strange Cargo
Director: Jonas Akerlund
Production Company: RAF Films

Whitelion: Fresh Start

Advertising Agency: BMF, Australia