Major advertising agencies lose talent by being poorly served by their immigration lawyers. The demand for skilled and uniquely talented workers has never been higher, yet immigration lawyers hired to help agencies struggling to find and retain the best talent are often part of the problem. Many times the unforced error in talent loss is…
Back in the old days–that is, before Donald Trump announced his candidacy for the president at the bottom of an escalator–there was room in advertising for nuance. Companies lived in a safe place where they could tow the center line. Taking risks was largely verboten for large consumer brands. An advertising message that was found…
Is your organization leveraging analytics as a transformational force or a defense mechanism? “There’s really very little excuse in today’s marketing departments to not use data,” argues LinkedIn head of B2B product Russell Glass. “If you’re not using data to make your decisions, or at least to inform your decisions, you’re probably not doing your…
“You are very fake news.” When I heard about Newseum’s controversial T-shirts–now withdrawn and hopefully recycled–I felt an odd shiver of guilt. I had to step back and ask myself why. And I came to the alarming conclusion that, despite being a member of Britain’s National Union of Journalists for around 30 years, with a…
“You are very fake news.” When I heard about Newseum’s controversial T-shirts–now withdrawn and hopefully recycled–I felt an odd shiver of guilt. I had to step back and ask myself why. And I came to the alarming conclusion that, despite being a member of Britain’s National Union of Journalists for around 30 years, with a…
Ikea’s latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a subtle nod to the product. Both advertisements, each in slightly different ways, show how the ever-evolving family and social structures are crucial to capture visually…
As marketers, it is certainly important to have a sense of humor about our industry and not take ourselves too seriously. There are big, bold creative campaigns that fall flat, unfortunately placed media that shows up within the wrong context and the jargon-infused version of the English language we are all fluent in. But then…
For over 100 years, marketing and branding have been the backbone of every industry. And yet ad tech has failed to learn even the most basic lessons that have built great companies around the world. According to one industry expert, “most [ad tech] founders have a narrow understanding of what marketing is and its crucial…
Brand marketers spend a lot of time crafting stories and monitoring customer interaction for consistency and positive engagement. But in today’s digital world, a message sent into the social sphere is no longer under the brand’s control: it belongs to the brand’s audience. And that can be terrifying. One misstep, one misunderstood message is all…
The marketing and advertising industry has evolved dramatically since its inception, often out of necessity. Direct mailers worked until everyone’s mailbox became over saturated with junk mail and they started throwing offers away without looking. Email marketing changed that but led to unmanageable inboxes, causing consumers to favor the bulk delete action in their inbox….
Music and artists are the backbone(s) of culture. They frame fashion, drive social media conversation, invent dance moves and memes and are a loss-leader lynchpin of the first trillion-dollar company. We’ve watched brands like Kanye West’s Yeezy and Rihanna’s Fenty Beauty turn entire categories on their head and generate millions in profit as a result….
If you walked into your office tomorrow and found that all the logos had been removed, would you still be able to see your brand there? What if all your products were taken off the shelves. Would customers still know the store was yours? Is your brand a tangible presence in your company’s day-to-day culture?…
Marc Pritchard, chief brand officer of P&G, declared at the end of 2017 that 80 percent of the marketers’ complaints about lack of transparency had been solved. With recent schemes unearthed, it seems the other 20 percent is still surprising advertisers in 2018. Most recently, Index Exchange was exposed for using a controversial method known…
A recent article in Forbes showed that 64 percent of consumers make a purchase after viewing a branded social video. Another one stated that marketers who use video grow revenue 49 percent faster than nonvideo users. The evidence is staggering: Video is everywhere, and it is a key business driver. Whether it’s a how-to video,…
Fifty years ago, Bill Bernbach had the bright idea to pair copywriters up with art directors, and creative teams have been the backbone of the advertising industry ever since. These relationships require as much trust, understanding and emotional dexterity as any marriage, and they hold a huge influence over the trajectory of a creative’s career….
It’s no surprise that influencer marketing is important in today’s marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place in the overall funnel and investment strategy. What is an influencer, anyway? An influencer is defined as an individual who has the…
Crunchy peanut butter versus smooth. Vanilla ice cream versus chocolate. In the grand scheme of things, some of history’s biggest competitors have more in common than not. The same goes for marketing and IT, even though these departments struggle to see eye-to-eye at many businesses today. In particular, the migration of web content (e.g., outreach…
Most people would probably describe me as a fairly serious person. In fact, the night I met my future wife, an ex-girlfriend cautioned her, claiming I “wasn’t any fun.” Seriously. That happened. I only provide that tidbit as fair warning that if you keep going, you’re about to read about humor from a guy who’s…
Just when marketers were getting accustomed to developing a multi-screen strategy across TV and digital interfaces, they now also have to begin strategizing for no screens at all. Here’s why: Purchases made through voice-powered devices such as Amazon Echo and Google Home are projected to explode from $2 billion now to $40 billion by 2022….
It may seem obvious, but too often people get trapped looking at performance metrics of marketing channels and forget the importance of the actual advertisements–the message and creative–they are using in those channels. During the past 60 years or so, hundreds of tools and approaches have been developed to evaluate advertising concepts and determine their…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
