Hasta La Creative!

Racking up well over two and a half million views on youtube in the first 24 hours, this peek at the New Guitar hero is whetting peoples appetite for playing the best game ever once again. You see, it starts out fairly simple. You’re backstage, you’re listening to your band mate tell an emotional rollercoaster story about twins, when the announcement is made that “you’re on”. Walking through the back stage area to the stage you’ll meet and greet all sorts of roadies, helpers, stage hands along the way – and a blond who says “Good Luck” which is something even a cgi-generated groupie should know you do not, ever, say backstage.

Once you’re on the stage, you suck, and the audience lets you know it. But then you find your groove and it goes all rock’n’roll from there. Here’s the wild part, what you watched wasn’t just an idea of the new Guitar Hero game… You just watched the actual game. Holy hell, that looks wild, that’s a really realistic crowd! And they’ll boo you when you suck! Oh this looks like fun, guys, is there an extra controller I need to buy to stage-dive, or will throwing my couch cushions on the floor do?

This is an ad for North Face. This is an ad that features Ultra Runner, Hal Koerner, Rock Climber Emily Harrington, Skier Ingrid Backstrom, and Rock Climber Daniel Woods.
·This is an ad that begins every sentence with “This is.” This is where I stop writing about the ad.

Video for Furious 7 featuring a movie montage as well as health felt rhyme spitting from Wiz Khalifa and America’s answer to Sam Smith, someone named Charlie Puth.

This isn’t just your usual branded content for cool fashion brand featuring skateboarders skating which we’ve seen a few times now. It’s more than that. See, Oakland high school teacher Keith “K-Dub” Williams partnered with levi’s Skateboarding to create a permanent skate park in west Oakland. All the skaters are local and legit, too.

Chris has just gone for a wee, when the data-devil takes over. Blinking on his phone. Tempting him to check his social networks and those Manbaby tumblrs.

This, like the priest “come to data” relies on us having a bit of fun with the joke. Data, is in fact the devil, and instead of being shamed into the awkward social dance we normally do, we might as well embrace our need for constant “Emergency Kittens”.

Award-winning production company 1stAveMachine recently collaborated with The Martin Agency to deliver a series of commercials for “Paint Like No Other,” Benjamin Moore’s largest campaign to date highlighting its product innovations and retailer expertise.
For the four-spot campaign, including the recently launched :30s “Nursery” and “Firing Squad,” 1stAveMachine directors Tomi Dieguez and Bob Partington teamed up to execute vivid and creative scenarios demonstrating how Benjamin Moore’s new, revolutionary paints don’t fade, chip, stain, or harm people or the environment.
In “Nursery,” a group of friends paint a whimsical mural in a room full of sleeping babies, highlighting the unique gentle qualities of Benjamin Moore’s baby-safe and environmentally friendly Natura paint.
The similarly revealing “Firing Squad” presents scientists in a lab with DIY-style cannons, blasting a pristine white wall with a rainbow-colored array of filthy household items ranging from crayons to Jello. Just after, the mess is effortlessly wiped away to reveal the clean white wall beneath, protected by Benjamin Moore’s incorruptible Regal Select paint.
1stAveMachine brought this bright and original campaign to life following an impressive series of recent projects for brands including a series of nostalgic spots for Gatorade featuring Michael Jordan, an award-winning piece for Google, the revolutionary “smallest film ever made” for IBM, an inventive holiday project for Samsung, and an elegant Squarespace campaign.

About 1stAveMachine:
1stAveMachine is a mixed media production company and storytelling outfit. They create video, digital, and experimental content for TV, print, web, and mobile, all with a unified singular vision. They have won numerous awards since their formation, including Gold, Silver, and Bronze Cannes Lions, AICP, One Show, and ANDY awards, and many others. Their work has been featured across the globe and during the Super Bowl.

California Association of Realtors sell you homes which then cause you to ride your motorcycle around and have street tacos and stop off to get a dog and man that’s a lot of stuff. All I want from a realtor is a house. That change is significant enough, man.

Golf Pro Matt Kuchar offers up some tongue-in-cheek gold pointers while wearing Skechers gold shoes. Didn’t even know they made golf shoes.

Remember once upon a time when Dove ads for women were actually smart? Now we’ve gone from showing women how beautiful they really are, to shaming women for walking through a door marked “Average,” instead of the “Beautiful,” door. As if A. most really even noticed the door and B. that walking through a door (to the same location, by the way) is somehow is an indictment of how they feel all the time. .
I feel like there’s a fairy godmother at the end of this ad saying “All you have to do is choose the right door, and you’ll be beautiful. All you have to do is choose. ”

Holy shit.

This is what passes for smart advertising to women now? We’ve now stooped so low that the Independent is now writing an a barely disguised advertorial about it. Average is right.

It’s not everyday a basketball player like Detlef Schrempf reads your tweets and adds a random word to it. And it’s not everyday this campaign is brought to you by a real estate company. Which is a cryin’ shame.