Hasta La Creative!

Today we received news that true[x] media, an L.A./New York-based “engagement advertising platform” company, had signed former Microsoft global media director Meredith Brace as its new director of sales for the Northwest region. Brace, with more than 15 years experience at Microsoft and HP, will run the company’s new Seattle office.

We were interested in learning more about why Brace made the move, so we got her thoughts regarding trends on the media side of the industry.

Brace says:
“I have spent many years on the client side looking at solutions to major global marketing challenges.

In my experience, media buying is getting polarized.
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