Hasta La Creative!

New York is a stressful place, and Times Square isn't the most soothing of its neighborhoods. But thankfully, Draftfcb New York and the Jamaica Tourist Board recently plunked down an enormous stress ball on Broadway between 45th and 46th Streets, giving New Yorkers and visitors a chance to "squeeze their burdens away." The giant ball doesn't work like a regular stress ball—you'd never get your hand around it—but perhaps you were meant to just give it a big hug, mon. In any case, its big smiling face served as a de-stresser by itself. And if all else failed, reggae artist and Jamaica native Gyptian was on hand to perform his mellow tunes for the crowd. More images, and credits, below.

CREDITS
Client: Jamaica Tourist Board
Agency: Draftfcb, New York
Chief Creative Officer: Javier Campopiano
Group Creative Director: Kevin Jordan
Creative Directors: Bruno Acanfora, Ariel Abramovici
Associate Creative Director: Lucas Bongioanni
Group Management Director: Wendy Glass
Account Supervisor: Ashley Hughes
Account Executive: Molly Burns
Producers: Joe De Franco, Susie Rofe, Daunno Jason

Taking "a trip to Belize" doesn't sound fun, at least the way the phrase was used on Breaking Bad last Sunday. But the small Central American country took the reference in stride and is out to prove that a visit to Belize isn't, in fact, a one-way trip to oblivion—by offering free vacations to Vince Gilligan and eight members of the AMC show's cast.

"Many of us are big fans of the show and can't wait to see what happens over the last six episodes," the tourism board (with help from ad agency Olson) wrote in its invitation. "While we hope that some of our favorite characters don't get 'sent on a trip to Belize' in the show, we do hope you will take us up on the following offer—we'd like to send all of you on an ACTUAL trip to our country after the season is over."

As Olson explained to us in an email, this is certainly a better response to the unflattering mention than just freaking out about it.

Hey @deanjnorris, not so nice what @mrbobodenkirk suggested last night. We’d love to have U for an actual trip anytime. #breakingbad #belize

— Belize Tourism Board (@belizevacation) August 19, 2013

Airplane! director David Zucker is taking his second stab at tourism advertising for his home state of Wisconsin. And after a rather lackluster first effort, this time he's brought in reinforcements—in the form of actor Robert Hays, who played the lead role of Ted Striker in the iconically silly 1980 comedy. This new spot, from Laughlin Constable in Milwaukee, is certainly more entertaining than the orchestra snowball fight from last winter. It shows Hays fishing off a Wisconsin dock when all of a sudden things take a turn for the worse in exponentially slapstick fashion.

The comedy is as broad as it gets. Hays's voiceover yells and grunts are so cartoony as to be borderline insufferable. (The classy Michigan tourism campaign will certainly turn its nose up at this stuff.) But at least the spot goes for broke. What it's actually trying to say is another matter. Come to Wisconsin, where awful things can happen to you?

Zucker and Hays are planning to film another spot in which Hays will return to the cockpit for a flyover of the state. "Wisconsin is home and having a chance to give back by helping support Wisconsin's tourism effort and reunite with old friends such as Bob [Hays] has been a blast," Zucker said. "After 30 years, Bob's comic timing is still dead on, and he's even agreed to let me put him in a plane again. I just hope that he has overcome his fear of flying by now." Hays added: "The memories of the war still haunt me, but David has promised me a great co-pilot, so that should ease my fears."

Les équipes de Mammoth ont passé 2 semaines au Rwanda durant l’été 2012 afin de réaliser un spot publicitaire sur le tourisme. Après avoir livré le projet, les équipes basées à Kansas City ont décidé de monter une seconde vidéo pour leur plaisir afin de se remémorer la beauté du pays du Rwanda.