NEW YORK (AdAge.com) — When Facebook launched its version of location check-ins "Places," it seemed to put Foursquare, with its endearing badges and mayorships, in its sights. But Foursquare's founder and CEO, Dennis Crowley, thinks his location-based game app will survive "Places" and thrive as more people get accustomed to sharing their locations.
LBi has come up with a novel way to draw the prime minister’s attention to the declining UK honey bee population by giving him a virtual “bee beard” that doubles as a petition.
The opening of ‘The Expendables’ at the cinema last weekend helped a new ad for ITV deliver 840,000 impacts including previews, according to estimated figures from Digital Cinema Media.
(TrendHunter.com) Anton Tang’s mini cardboard box people are unbearably adorable. The fact that this is not a Photoshopped series makes it even harder to resist. These little guys are currently residing all over the streets…
Volkswagen has launched an augmented reality campaign to promote the features of its Golf Match model, to new car buyers and Golf prospects.
O que é mais rápido: Lewis Hamilton correndo 2,7 km com sua McLaren ou o download de 288 MB?
É o que a Vodafone vai responder em uma disputa ao vivo, no dia 13 de setembro, que será transmitida via Facebook.
A ação é para promover o serviço banda larga mobile da operadora, e esses 288 MB virão das próprias pessoas. Isso porque eles serão acumulados através das fotos de perfil de quem se juntar ao aplicativo.
A conta da Vodafone: Em média, cada foto de perfil tem 10 KB. Então 28.800 usuários x 10 kb = 288 MB.
Post originalmente publicado no Brainstorm #9
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Retail giant Tesco has turned to Future’s customer publishing agency, FuturePlus, to build a website for its in-store tech support service.
EDINBURGH – In among the stag dos and comedy enthusiasts heading up to Edinburgh at 7am this morning were gaggles of metropolitan media, or more specifically TV, types performing their annual pilgrimage to Scotland’s capital.
Carat has upgraded its global and UK adspend forecast for the second time within six months, and is now predicting UK growth in 2010 of 3.5%, compared to the 2.9% it forecast in March.
Jack Black is the latest Hollywood star to appear in the long-running “don’t let a mobile ruin your movie'” series of ads for Orange.
SYDNEY – The Australian, the News Corporation title, racked up as much as A$1m worth of advertising at its iPad app launch.
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.
Absolute Radio is launching the second phase of its ‘Faces for Radio’ campaign, as it aims to capitalise on its increased popularity.
(TrendHunter.com) Get comfortable while you’re working on-the-go with the Urban Station, a new venture which combines a coffee shop with an office space.
Providing desk rentals for its users, the cafe-like store charges…
BT Retail has promoted David James, currently director of customer insight and intelligence, to the role of marketing director for consumer with immediate effect.
TripAdvisor, the travel community website, has crowned British Airways and Agency.com the winners of €250,000 worth of free advertising on its site.
Google has released a new page for search in Real Time here.
Google is trying to copy twitter as much as they can…
YouTube has partnered with Blinxbox to launch a Movies section on its UK site for the first time.
LoveFilm, the film subscription company, has landed a major UK digital distribution deal with industry giant MGM (Metro-Goldwyn-Mayer), which promises to open up one of the largest film archives in the business.
(TrendHunter.com) Just when you thought your life couldn’t get any easier or any more convenient, along comes the i-Con. The i-Con is a bed designed for those who can’t sleep without their iPads. The bed comes with the…
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