Digital marketing by UK political parties has few legal boundaries; Sir Martin Sorrell’s very candid interview in the Wall Street Journal; the top 20 weirdest ads on Craigslist
LONDON – Yahoo has unveiled details of its first major marketing campaign in seven years, thought to be worth £61m, which aims to make its brand and products more personal.
LONDON – Burton Foods has teamed up with Snapfish.co.uk, HP’s online digital printing service, to create an on-pack promotion offering the chance to create a personalised mug.
LONDON – B&Q is investing in its biggest ever Autumn price promotion campaign to help customers prepare for winter.
LONDON – Independent News 8 Media is set to extend its standstill agreement with bondholders again, by another month, as a resolution over the repayment of its €200m (£180m) bond edges closer.
LONDON – Advertisers can now use pictures to advertise on digital radio sets using the same technology as iPhones and Google Android.
LONDON – Starbucks has launched an iPhone app that allows you to pay for your grande mochaccino and skinny blueberry muffin by scanning your phone at the till.
LONDON – Molson Coors has shortlisted four agencies to battle for its £15m media planning and buying account after chemistry sessions with at least six agencies.
LONDON – Price comparison site BeatThatQuote.com has is mounting a credit card campaign to boost its UK profile.
LONDON – A media investment fund backed by NBC Universal and its parent General Electric has led to investments totalling $9m in The Rubicon Project, the ad network optimisation outfit.
LONDON – Jack Johnson, the US musician, has launched an innovative campaign on Twitter, which rewards users who tweet a message promoting his new album with free music.
LONDON – Charitable donations in the UK are down by 11% year-on-year, according to the Charities Aid Foundation (CAF).
LONDON – This year’s D&AD Annual, set to be distributed into bookshops for the first time in five years, was launched last night.
Advertising Agency: BBDO/PROXIMITY, Kuala Lumpur, Malaysia
Chief Creative Officer: Ronald Ng
Executive Creative Director: Mun
Art Director: Mun, Willeon Leong, Gary Lim, Pebble Goh
Copywriter: Wong Sen Kiat, Alex Wong, Joanne Chow
Advertiser’s Supervisor: Farid Sulaiman
Account Supervisor: Guay Chin Chye, Tsarina Tajuddin
Illustrator: Willeon Leong, Gary Lim
Photographer: Steve Koh (studio Rom)
Other Credits: Dickson Teh (print Producer)
LONDON – A European Court of Justice (ECJ) adviser has rejected claims by Louis Vuitton that Google had infringed upon its copyright by selling ads against its name.
Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Creative Director: Goh Wee Kim
Art Director: Ang Sheng Jin
Copywriter: Joseph Cheong
Illustrator: Ang Sheng Jin/Joseph Cheong
Typographer: Ang Sheng Jin
Advertiser’s Supervisor: Beverly Goldman
Account Supervisor: Joyce Wong
Producer: Jacqueline Wong
Art Buyer: Jacqueline Wong
LONDON – US ad network optimisation company the Rubicon Project has raised $9m (£5.5m) in its third round of funding, bringing total financial investments in the firm to $42m.
LONDON – A poster campaign for the Universal Church of the Kingdom of God (UCKG) which suggests a child’s lung and heart defects were cured by ‘blessed’ oils has been banned by the Advertising Standards Authority (ASA).
LONDON – Yahoo! has revealed the creative and campaign details behind its first major marketing blitz for seven years on the same day its redesigned homepage goes live.
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