(TrendHunter.com) This week, we had a little coverage from FOX and WSJ, and we began our latest round of curriculum for our internship program. Personally, I’m enjoying the calm before the storm, as I’ve had a two week…
“Find your way everywhere in the world. Updated GPS maps on http://fiatgroup.navigation.com”
Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou & Frederic Témin
Copywriter: Gaëtan du Peloux
Art Director: Youri Guerassimov
Art Buyer: Jean-Eric Le Coniac
Illustrator: Youri Guerassimov
(TrendHunter.com) The ‘Just a Perfect Day’ photoshoot is definitely hipster-approved. The shoot features a fashionable young girl on the city streets of NYC. While the camera follows her around, she looks effortlessly cool,…
Voici le nouveau clip “Congratulations” par le groupe américain MGMT. Une vidéo dirigée par Tom Kuntz, pour ce titre extrait de leur dernier album. Les 2 membres du groupe se promène dans les dunes accompagnés d’une drôle de bestiole. A découvrir en vidéo dans la suite.
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| THE ORIGINAL? “Noté” Headphones Design – 2010 Source : UQAM Montreal website Corinne Pant / Student at UQAM (Canada) |
THE ORIGINAL? Panasonic Headphones Packaging Design – 2010 Source : Cannes Design GOLD LION Agency : Scholz & Friends (Germany) |
(TrendHunter.com) For the month of August 2010, these are the Top 100 trends, which include Zig-Zag Haircuts, 500-Square-Foot Homes and Body-Bending Babes. The rankings are based on millions of views and 3019 new trends.…
Après la paire Adidas Leather Wings 2.0, voici un design et un look très efficace sur ce modèle en série limitée et proposé en exclusivité chez Styles Japan. Il s’agit de la collection “Adidas Roundhouse Mid Violet & Orange”. Disponible en pré-commande jusqu’au 20 septembre.
Advertising Agency: Direct Ad, Egypt
Creative-Copywritter: Ahmed Mokhtar
Business Development Director: Seif Kandil
Account Manager: Haytham Fahmy
Director: Mariam Abu Ouf
Advertising Agency: Neogama/BBH, Brazil
Executive Creative Director: Alexandre Gama
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Producer: Samba.Pro
Account Director: Luiz Tosi
Account Manager: Thais Pedro, Diego Passos
Advertiser’s Supervisors: Frederic Posez, Cássio Pagliarini, Andrea Costa
Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Account Director: Luiz Tosi
Account Managers: Thais Pedro, Diego Passos
Advertiser’s Supervisors: Frederic Posez, Cássio Pagliarini, Andrea Costa
(TrendHunter.com) The ‘ePhone 4GS’ iPhone 4 knockoff looks exactly like the actual iPhone 4 until you analyze it down to the last bit. Here’s the best part: I bet you can’t even tell that the fake phone is made out of plastic.…
(TrendHunter.com) The New York Fashion Week is known to all fashionistas out there, but most of them never heard of the New York Cat Fashion Show. Yes, now your little furry friend can strut their stuff down the catwalk.…
Voici le nouveau clip d’Adam Kesher sur le titre “Gravy Train”, tournée en lumière naturelle au sein de l’exposition Spectral Issue au centre d’art contemporain de Lab Labanque. Une expérience visuelle et une réalisation de Valère Terrier du collectif Visual System.
Produit par Fenzy. Avec la présence du danseur/performer Kiddy Smile.
(TrendHunter.com) Collector’s Loft by UNStudio is museum-like with its white walls and vast amounts of space. The loft space was originally a long rectangular area with a low ceiling, posing many design problems. UnStudio…
This new kind of advertising billboards are colour sensitive.
It means they can interact differently with people according to the colour of their clothes!
(TrendHunter.com) Teyssier Marc’s ‘Summer 2010’ is a beautiful set of images that remind me of summer. The beautiful colors and water imagery make me want to head down to the nearest beach and soak up the rays.
Teyssier…
Advertised brand: Sanctuary Asia
Advert title: Save tree
Headline and copy text : Save trees. Nurture Life.
Advertising Agency: OgilvyOne worldwide, Gurgaon, India
Creative Director: Richa Sinha
Copywriter: Karan Raghav
Art Director: Raju Das
Illustrator: Raju Das
Sachin Karle sees a face in everyday objects. This is an ongoing series called Face-O-Rama that Sachin initiated. He is a Creative Director in Mumbai.
Duas informações do Foursquare em um só post para você não reclamar que eu puxo o saco da rede social.
Em parceria com a MTV, o site criou uma badge especial para o VMA 2010. Quem fizer check-in no local do evento – o Nokia Theater, em Los Angeles – no dia 12 de setembro, ganha.
Mas existe uma promoção além da virtual, e também para quem não vai no VMA, acontecendo: quem fizer check-in em algum lugar relacionado a música, selecionado pela MTV, até 5 setembro, concorre a uma viagem para LA.
Quando vemos esse tipo de ação, lembramos de como o Brasil ainda não conseguiu realizar nada parecido – e as iniciativas estrangeiras não fazem diferença para os usuários brasileiros. O motivo não é a falta de vontade das marcas e agências brasileiras, mas sim a fila de pedidos de acordos publicitários dentro do Foursquare.
Conheço agências que já tentaram, mas não conseguiram nem um mero contato com alguém da rede social, que não tem como atender a alta demanda nem do Brasil e nem de outro país nesse momento, focando apenas em contratos nos EUA.
Mas isso deve começar a ser resolvido com uma nova ferramenta, revelada pelo Dennis Crowley, CEO do Foursquare, em entrevista à AdAge. Ela vai permitir que as marcas criem seus próprios perfis customizados, com dicas, imagem, descrição e com função de “follow”.
É uma evolução da seção que permite que os donos dos estabelecimentos digam que aquele lugar lhe pertence, podendo assim adicionar promoções e ofertas livremente sem a interferência do Foursquare.
Obviamente, essa ferramenta self-service para as empresas não vai incluir a criação de badges – os presentinhos virtuais que continuam sendo um grande incentivo de uso. Essas, só para quem colocar a mão na bolso.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) These pictures from Caroline Andrieu are so beautiful that it’s truly inspirational. From each picture, you can see the hard work and dedication. You can see actual strands of hair on the models and the…
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