(TrendHunter.com) Flexible furniture is the best way to customize your interior spaces, and the ‘ZipZip’ by Pling Collections epitomizes the value of “orchestratible” organization. Available in four earthy hues, the ‘ZipZip’…
(TrendHunter.com) Combining two golden earthquake survival rules into one, Younghwa Lee has designed a sheltering door. Although I don’t live in an earthquake ravaged country, even I know to look for a door frame or the…
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriter: Ragini Singh
Art Director: Pushkar Shintre
(TrendHunter.com) Israel-based shoe designer Kobi Levi creatively made these awesome artistic shoes — although they seem to be more targeted toward becoming shelf art, then actually worn on a daily basis. Beautifully imagined…
(TrendHunter.com) For the month of September 2010, these are the Top 100 trends, which include Prison Tattoo Photography, Sun-Kissed Femtography and Wearable Sculpture Shoes. The rankings are based on millions of views…
(TrendHunter.com) Personality and flair is where it’s at when it comes to decorating. However, adding this kind of personal touch can at times be no easy feat when it comes to your laptop. Luckily, with the Apple Art Vinyl…
London Fashion Week and the build-up to Milan Fashion Week mean a busy week for Marie Claire’s publishing director Richard Johnstone
Virgin Atlantic launches its first major advertising campaign in the US today, as the airline looks to ramp up transatlantic activity with a £6m global advertising push.
Coup de coeur pour ces très belles séries à découvrir sur la galerie de portraits de Jason Lee. Un attachement tout particulier avec des mise en scènes originales de ces 2 filles. Des instants de leur quotidien, à travers plusieurs exemples en images dans la suite.
Uma pesquisa na Inglaterra revelou que celebridades populares no Twitter, mesmo com milhões de seguidores, não possuem a influência que se imaginava. Segundo o estudo, perfis muito menos seguidos se sobressaem por serem experts em alguma área.
O que realmente significa ser influente no Twitter? Número de followers? Conseguir colocar um termo nos trending topics? Nesse Braincast discutimos o tema e o que é preciso fazer para emplacar uma campanha na “no microblog de mensagens curtas de até 140 caracteres”.
[ Esse Braincast é um oferecimento de O Livreiro, a rede social para quem gosta de ler. ]
Para não perder nenhum vídeo do Braincast, assine nosso canal no YouTube ou acompanhe pela seção Braincast.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Arnold, Boston, USA
Creative Director: Wade Devers
Art Directors: Randy Rogers
Copywriter: Pete Shamon
To help you better understand viewer abandonment and its benchmarks, Visible Measures looked at how viewers watched and ultimately abandoned more than 40 million unique video clips, which, in aggregate, have received nearly 7 billion views. We limited our research to short-form videos of less than 300 seconds (5 minutes) in duration.
(TrendHunter.com) The latest from designer Raphaelle Hlimi is so avant-garde, that it’s safe to call it avant-avant-garde. From its multi-layered colorful dresses, to chained eyewear and thick-knitted coats, this collection…
Quando você é a pessoa que mais faz checkin em algum lugar através do Foursquare, você se torna o “mayor” daquele local. Mayor = Prefeito. Uma conotação política de brincadeira, e até bem simpática.
Só que em Chicago isso deixou de ser só virtual. Uma ação chamada “The Foursquarian Candidate” (referência ao livro/filme “The Manchurian Candidate”) pretende tornar prefeito de verdade a pessoa que mais fizer checkin na prefeitura da cidade até meia-noite do dia 1 de novembro.
O mayor da prefeitura no Foursquare vai ganhar uma campanha real de candidatura criada pela agência Proximity, com direito a slogans, adesivos, cartazes, e todo tipo de poluição visual e sonora utilizada em eleições.
Você deve imaginar as mínimas chances que um candidato assim terá de ganhar a prefeitura de Chicago no mundo real, mas os incentivos para tentar são interessantes: Salário de 250 mil dólares por ano; não ter mais que abrir portas para você mesmo; esquecer lentamente como se dirige um carro graças ao seu chofer; toda a pizza que você puder comer; e usar tesouras grandes para cortar um monte de faixas.
O site foursquariancandidate.com ainda mostra o ranking em tempo real de competidores ao cargo de candidato. Com o nível das eleições no Brasil esse ano, eu sugiro fazer o mesmo por aqui.
Post originalmente publicado no Brainstorm #9
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Excelentíssimo filme da Vodafone, mostrando de verdade para que serve ficar o tempo conectado.
Na trilha tem “I’m All Over? It” do Jamie Cullum. A criação é da BBH London, com produção da Sonny.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Sarah Bledsoe poses as every bad boy biker’s dream in this spread by Akiss Paraskevopoulos. The stunning model’s baby-faced beauty and dewy skin are perfectly juxtaposed against a leather jacket-wearing…
ABC's co-viewing app for its new series "My Generation" has its share of bells and whistles, but misses out on opportunities for social-media interaction
NEW YORK (AdAge.com) — Canada sent a 120-person trade mission from the Montreal advertising community to New York this week to take advantage of Advertising Week to promote the idea of Quebec as both a creative business hub and a unique test market. Jeff Beer, a reporter at Marketing magazine, Ad Age's editorial partner in Canada, reported on the Quebec contingent's efforts, from a free" Montreal Loves New York" branded shuttle between Advertising Week venues and a performance by Cirque do Soleil to presentations by agencies and marketers from Quebec. READ THE STORY FROM MARKETING MAGAZINE
(TrendHunter.com) ‘Glitter’ from Tessa Cannell is a drugged out party pictorial like you have never seen before. Glitter is the drug of choice here, and it is used by almost everyone in different ways.
Gold glitter fills…
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