Hasta La Creative!

Em mais uma daquelas ações de marketing que envolvem blogueiros como potenciais influenciadores, a Kraft Foods recrutou cinco mamães blogueiras para escrever sobre receitas e sugestões de refeições que levam Velveeta, um queijo processado muito popular nos Estados Unidos, fabricado e distribuído pela Kraft.
As “Kitchenistas” selecionadas para esta campanha terão que ajudar os consumidores a utilizar os queijos Velveeta em novos pratos, dando a eles sugestões muito mais criativas.
Cada uma das blogueiras tem um dia especial da semana para compartilhar suas próprias receitas em um hotsite. Há ainda uma fan page do Facebook que ajuda a aumentar o buzz da campanha.
Os visitantes do VelveetaKitchenistas.com podem deixar um comentário para concorrer a vários prêmios em dinheiro e produtos da marca.

:: Via Promo Magazine

(TrendHunter.com) Clearly a sock isn’t good enough anymore, because the Calvin Klein Body Jean has an added bonus for all you bashful boys: a padded fly. But why care? I mean, do people really assess the bulge as much as…

A lesson for Google Wave: In the 1990s unified messaging failed to take off because we couldn't answer the question: "but what problem does it solve?"

Finland, where 95% of the population has Internet access,> a legal rights.British conservatives launched an ad campaign on possible music-industry savior Spotify. Gap will open its first store in China.

Dans la lignée de l’intro / outro de “Rock Band The Beatles”, voici la version cinématique du jeu DJ Hero. Une animation et une post-production par le studio Framestore, le tout dirigé par Marco Puig. Une bande son entre Justice et Dizzee Rascal, à découvrir en HD.

Previously on Fubiz

• Daft Punk : Dj Hero
• DJ Hero
• Audio Visual Navigation

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