Kelly Clarkson Retouch Flap Continues at NBCU Ad Event


NEW YORK (AdAge.com) — The flap over Self magazine's heavily retouched photo of singer Kelly Clarkson for a recent cover flared anew at last week's Women at NBCU breakfast. The event kicked off the network's new advertising sales initiative around health issues. Dr. Nancy Snyderman, moderator and chief media editor at NBC News, opened a panel discussion by highlighting the national problem of body image, anorexia and bulimia among young women. Self editor in chief and panel member Lucy Danziger defended her publication's controversial image enhancement.

TradeDoubler renames The Search Works as TD Search

LONDON – TradeDoubler has rebranded its UK and France search businesses as TD Search, in what it said is the final step in the integration of The Search Works, more than two years after it acquired the company.

Marc Sands leaving Guardian News & Media amid restructure

LONDON – Guardian News & Media has restructured its commercial operations, prompting the departures of marketing director Marc Sands and Joe Clark, director and general manager of its newspapers.

Arsenal FC launches paid-for iPhone app

LONDON – Arsenal Football Club has launched an iPhone app giving fans access to photo galleries, match highlights and team news.

Online ads’ ROI best for finance

LONDON – Online advertising generates the highest revenue return on investment for finance brands, according to research compiled by Brand Science for Clear Channel Outdoor.

Adam Freeman promoted at The Guardian as Marc Sands leaves

LONDON – Guardian News and Media’s marketing director, Marc Sands, is leaving the newspaper group following a board level restructure, to be replaced by Adam Freeman.

ICO consults firms on behavioural targeting best practice code

LONDON – The Information Commissioner’s Office has begun consulting suppliers on a statutory code of best practice on behavioural targeting.

Thomson Holidays promotes luxury resort with mail pack

LONDON – Thomson Holidays is promoting its new upmarket resort, the Sensatori in Tenerife, with a segmented mailing to existing customers.

AIS promotes Geoff Gower to digital creative director after O2 success

LONDON – Archibald Ingall Stretton has promoted Geoff Gower, its creative technologist, to the role of digital creative director with responsibility for the agency’s digital creative output.

UK consumers won’t pay for web news, report says

LONDON – Nine in 10 UK consumers would never pay for news stories online, regardless of how cheap it was, according to a new report.

UK ad market decline worse than forecasted, says Zenith

The UK advertising market deteriorated faster than expected in the first half of 2009 and falls are set to continue well into next year, according to the latest forecast by ZenithOptimedia.

MPG promotion for Blackburn

LONDON – MPG has promoted group account director and head of radio Simon Blackburn to business director to lead a new integrated UK team.

ITV1’s Murderland outstrips BBC One and Five with 6.3m audience

LONDON – ITV1 topped last night’s primetime ratings with 6.3 million viewers tuning in to Robbie Coltrane’s return as a TV detective in new drama ‘Murderland’, according to unofficial overnight figures.

Seven Squared sets up agency

Seven Squared, the customer publisher, has set up a new agency that will look to pick up small to medium-sized clients.

Honey Monster joins Fun Kids

Honey Monster is to join the Fun Kids radio station as a roving reporter for 12 weeks in a promotion to drive awareness of the Honey Monster brand from 31 October.

Pearlfisher designs Green & Black’s premium gift packaging

LONDON – Pearlfisher has redesigned the packaging for Green & Black’s premium gift range to help drive Christmas sales within the category this year.

Absolute Radio podcasts to be showcased on iTunes

LONDON – Absolute Radio is trialling a new iTunes podcast store to showcase its array of more than 100 podcasts.

Tiscali managing director leaves

LONDON – Jonathan Sykes, the former general manager of Sky Sports, has left his role as managing director of Tiscali TV, the IPTV service recently acquired by The Carphone Warehouse.

NI restructures senior ad team

LONDON – News International has reshuffled its senior commercial personnel and set up a new eight-strong unit, headed by former group classified advertising director, David German, which will work with clients on alternative remuneration deals.

Nugent to head Kinetic digital

WPP’s out-of-home agency Kinetic has appointed Carolyn Nugent, who has been working at the agency on a consultative basis, to the new role of UK head of digital.