All Kinds of People Eat at McDonald’s

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We’d have to agree with AdFreak’s assessment of a recent Leo Burnett-created McDonald’s commercial currently running in the U.K.

Google tipped to be launching music offering

LONDON – Google is working on the imminent launch of a music service which will feature content from major labels, according to reports.

Daily Telegraph cover price goes up to £1

LONDON – The Daily Telegraph has increased its cover price to £1, leaving The Times as the only weekday national quality newspaper priced at 90p.

Omnicom Earnings Decline 22% for Quarter


NEW YORK (AdAge.com) — Double-digit declines continue at Omnicom Group, which today reported a third-quarter drop in net income of about 22% to $166 million, compared with earnings of $214 million a year ago. For the first nine months, profit slid to about $564 million from $730 million over the same period in 2008.

DDB, Wieden Kennedy Out in Volkswagen Review


DETROIT (AdAge.com) — Omnicom Group's DDB and independent Wieden & Kennedy have been eliminated from Volkswagen of America's pitch as its new national creative of record, leaving the race for one of the most sought-after accounts this year to Omnicom sibling Goodby, Silverstein & Partners, San Francisco; and Deutsch, Los Angeles.

Omnicom profits slip by 22.5 per cent in Q3

LONDON – Omnicom, the global advertising group that runs agency networks including BBDO and DDB, has seen its profits fall by 22.5 per cent during the three months ending 30 September.

Outdoor media improves consumer brand confidence, study claims

LONDON – Brands should use outdoor media to give consumers confidence and brighten up their journeys, according to research presented by consultancy Acacia Avenue.

Stihl: Chainsaws, Hedge Trimmer, Blower, Clearing Saws

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“Your equipment stays as good as new. 3-year guarantee.”

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Buyers: Jean-Luc Chirio, Flore Silberfield
Photographer: Herve Plumet
Art Director’s Assistant: Nicolas Delille
Account Managers: Edouard Pacreau, Stephane Gaillard, Eric Hazout, Sylvie Tavares

Why I Think Zach Canfield’s the Zen Master of Advertising Recruiting


It didn't take me long after meeting Zach Canfield to realize he's the Zen Master of advertising recruiting. As talent director at Goodby Silverstein, it's his mission to bring the most talented people in the industry to his firm and he takes it very seriously. After an hour or so of picking his brain for my own personal benefit, I knew I had to share his wisdom with the world.

Web Sites Donate Ad Space for Social Good



Nonprofits and causes in need of ad inventory can look to Publishers With a Purpose to help them spread their message for free.

Conde Nast to publish GQ on iPhone

LONDON – Conde Nast has moved in to the iPhone app selling business, creating a $2.99 version of the December issue of GQ magazine to be downloaded via the Apple device.

Burger King grills brand frontman in lie-detector test

LONDON – Burger King has staged a 50 minute web show to prove that its brand ambassador Nascar driver Tony Stewart loves Whoppers.

Commonwealth Games: Dog Digital lands Glasgow 2014 brief

LONDON – Glasgow 2014 has appointed local agency Dog Digital to develop a website and digital communications platform to incorporate the new brand identity for its hosting of the Commonwealth Games.

Google plans branded handset launch

LONDON – Google is reportedly working on a new Android mobile phone that will be branded with its own name and be offered, at least in the US, to consumers directly and not via mobile operators.

Sky joins WWF funding campaign to protect rainforest

LONDON – Sky has joined forces with the World Wide Fund for Nature (WWF) to help save a billion trees in the Amazon.

ZenithOptimedia not to repitch for MGN business

LONDON – Publicis Groupe’s ZenithOptimedia is set to part ways with Mirror Group Newspapers, ending a 15-year relationship, after deciding not to defend the £6.5m media planning and buying business that came up for review earlier this month.

Copycat or not, that is the question / Pompe ou non, telle est la question

test2000 test2009
THE ORIGINAL?
S.O.S Pregnancy – 2000
Source : Cannes Archive Online
Agency : Nova Publicidade (Portugal)
LESS ORIGINAL :
Clearblue Pregnancy Tests – 2009
Source : Cannes 2009 longlist,
Agency : Leo Burnett Milan (Italy)
On ne sait pas comment les italiens ont accouché de cette idée, mais on sait qui en a la paternité!
2 people like this post.

Toilet Blogging Will Pay More Than Huffpo Blogging


People who do some of their best thinking on the toilet now have the perfect context for their blogging. Procter & Gamble Co. is looking to hire five "Charmin Ambassadors" to staff its Times Square bathrooms this holiday season and blog about the experience. Salary: $10,000

ITV1 documentary narrowly tops ratings with 3.7m

LONDON – The debut of ITV1 documentary, ‘7 Days on the Breadline’, featuring celebrities such as Keith Allen living with low-income families was watched by 3.7 million viewers, according to unofficial overnight figures.

East German Brands See Nostalgia 20 Years After the Wall’s Fall


LONDON (AdAge.com) — When the Berlin Wall came down, East Germans flocked to buy the famous brand names they had been denied for so long. Consumer preferences changed overnight, but 20 years later many of its former citizens once again crave the comfort of the goods they grew up with, and as a result, there's a renewed interest in Communist-era products from sneakers to coffee to face cream.