Sep
02
Sep
02
Google Now Selling Ads on Maps
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/google_map_sponsored.jpg”img alt=”google_map_sponsored.jpg” src=”http://www.adrants.com/images/google_map_sponsored-thumb.jpg” width=”150″ height=”127″ //a/div
After a six month test in Australia, Google has opened up a new ad platform on its Maps product.
pa href=”http://feedads.g.doubleclick.net/~a/6AxMkS0gSwvVUIdt_bPFw1FdAks/0/da”img src=”http://feedads.g.doubleclick.net/~a/6AxMkS0gSwvVUIdt_bPFw1FdAks/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/6AxMkS0gSwvVUIdt_bPFw1FdAks/1/da”img src=”http://feedads.g.doubleclick.net/~a/6AxMkS0gSwvVUIdt_bPFw1FdAks/1/di” border=”0″ ismap=”true”/img/a/p
Sep
02
ITV1’s Poirot loses out to Crimewatch
Posted in: UncategorizedReal life crime on BBC One beat ‘Agatha Christie’s Poirot’ in the 9pm ratings battle last night, according to unofficial overnight figures.
Sep
02
Google Locks Down AOL Search for 5 Years, Keeping Out Bing
Posted in: Uncategorized
NEW YORK (AdAge.com) — Google renewed its search deal with AOL for another five years, locking down a large source of search queries that convert well, and blocking Microsoft's Bing from getting a foothold at another big portal.
Sep
02
Dealing With Natural Disasters
Posted in: Uncategorized
To help people deal with natural disasters and emergencies, the Ad Council this week introduced two series of public service announcements–one to encourage people to give to flood victims in Pakistan and the other to urge viewers to prepare for their own natural disasters.
Sep
02
Future’s T3 is latest magazine to launch iPad edition
Posted in: UncategorizedFuture is launching a paid-for iPad version of its technology title T3, the first time it has created a bespoke magazine for the platform.
Sep
02
AB InBev appoints Vizeum to £23m media account
Posted in: UncategorizedAnheuser Busch InBev has appointed Vizeum to its £23m media planning and buying account.
Sep
02
Virgin Media promises more transparent broadband ads
Posted in: UncategorizedVirgin Media has committed to using “typical” rather than maximum broadband speeds in its advertising, after research showed most consumers believed broadband ads were misleading.
Sep
02
Sky reaches 3m HD customers as it adds Living HD to line-up
Posted in: UncategorizedBSkyB has passed three million HD customers and announced today’s launch of Living HD on its platform means it will definitely reach its target of 50 high definition channels in time for Christmas.
Sep
02
Walkers Extra Crunchy: Share you, share me
Posted in: Uncategorized
Fala a verdade: um filme com o Lionel Ritchie levando porrada não tem com ser de todo ruim, né? Pois a Walkers resolveu juntar o cantante ao seu já tradicional garoto-propaganda, o ex-atacante da seleção inglesa Gary Lineker.
O filme traz o próprio Lionel Ritchie parodiando um dos seus grandes sucessos e estimulando o povo a dividir o novo Walkers Extra Crunchy. O problema é que o Lineker é meio fominha.
Criação da AMV BBDO, London com produção da Weilands.
Post originalmente publicado no Brainstorm #9
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Sep
02
Why Boomers Need to Let Go
Posted in: Uncategorized
As a generation, Gen-Xers have been hosed. We spoke with Tammy Erickson, author of "What's Next, Gen X?," about the tough times for Gen X and how marketers should take generational differences into account.
Sep
02
Bikes Never Crash Alone
Posted in: UncategorizedUne belle campagne et un court spot de publicité décalé pour cette assurance moto – 2010 Allstate Motorcycle. Une baseline efficace “Bikes Never Crash Alone” sur une captation entièrement en slow-motion. A découvrir en vidéo dans la suite.
Previously on Fubiz
Sep
02
Sharp returns to football sponsorship with Euro 2012 deal
Posted in: UncategorizedSharp, the electronics manufacturer, has become a UEFA partner to the end of 2013, covering the 2012 European football championships in Poland and Ukraine.
Sep
02
* #crescefrederico *
Posted in: Uncategorized
Revele o mistério em tamanhosurpresa.com/crescefrederico
Há duas semanas, está rolando uma ação nas redes sociais para divulgar o perfil, o blog e os videos virais do @fredericoPMG, que nos próximos dias deve revelar para que marca ele “trabalha”.
??Tudo começou com um #FF e na sequência outros blogs, como Melhores do Mundo, Bobagento, Não Salvo, Brogui, Salada de Cinema, começaram a divulgar os videos em outros textos.
Nesse primeiro viral da garota do bar, o público realmente começou a achar que seja de uma marca de cerveja ou camisinha, mas, no segundo viral, no vídeo que segue abaixo, o caso muda completamente e logo essa possibilidade é descartada.
Na sexta, o perfil revelou a página tamanhosurpresa.com/crescefrederico, e, quanto mais tweets ele receber por esta página, mais ele chega ao tamanho ideal, revelando todo esse mistério. ??Bora ajudar ao Fred nessa empreitada!
Agora, mais do que nunca, #crescefrederico !
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[Esse post é trazido a você pela campanha #crescefrederico. Texto de responsabilidade do anunciante.]
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Post originalmente publicado no Brainstorm #9
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Sep
02
Kale promoted to branch head of Law & Kenneth in Mumbai
Posted in: UncategorizedMUMBAI – Law & Kenneth, Mumbai, has promoted Neeraja Kale to the new role of branch head marking the first time that the agency has appointed someone for the post in its Mumbai office.
Sep
02
Loaded editor steps down ahead of expected sale
Posted in: UncategorizedThe editor of Loaded magazine, Martin Daubney, has resigned from his role, stepping down with immediate effect ahead of the title’s expected sale to Attitude publisher Vitality Publishing.
Sep
02
AA and Saga hunt for digital agency
Posted in: UncategorizedThe AA and its sister company Saga are searching for an agency to overhaul their online activity and rebuild their websites.
Sep
02
IPC titles World Soccer, Racecar Engineering and Classic Boat in consultation
Posted in: UncategorizedIPC Media is in consultation with staff across three more magazines as part of the group review of its specialist titles, namely World Soccer, Racecar Engineering and Classic Boat.
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