Hasta La Creative!

A Microsoft, bem espertinha, chamou o Double Rainbow Guy para promover o Windows Live Photo. O cara, na verdade, se chama Paul Vasquez, e diz que prefere ser chamado de “Bear”.

São dois filmes: um é que o Paul imita a si mesmo, e registra o arco-irís duplo com sua camera. E no outro, em que ele conta um pouco sobre sua vida, e diz que ter presenciado a cena que o tornou famoso – transformada em um meme gigantesco na internet – foi um momento espiritual.

Criativamente falando, os filmes não se destacam. Mas o que importa aqui é a iniciativa de aproveitar algo amplamente conhecido na internet – o vídeo original tem mais de 13 milhões de views – e de contar a história do personagem por trás do “double rainbow”, ainda que ninguém saiba explicar o que significa… “So intense! OMG!”.

NEW YORK (AdAge.com) — In a sign of Google's renewed belief in AOL's future, the search giant has outbid Microsoft to retain AOL's search traffic for another five years. Terms of the deal were not disclosed, but Citi Group analyst Mark Mahaney reports it is structured as a revenue share and does not include any upfront payments or guarantees. AOL's search revenues, a fraction of the overall search pie, are expected to decline 11.8% to $330 million in 2010, according to eMarketer.

(TrendHunter.com) Interactive tables, iPad learning apps and mini laptops. Today we hunt: TODDLER TOUCHSCREENS – Sprint Firsts in hi-tech development tools.

While usually thought of as adult-only technology, touchscreen…

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Kinda like the idiocy of that car that can break a glass, Orange is out with a commercial during which an opera singer breaks a glass with her voice delivered through a cell phone connection.
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Jack Link’s Beef Jerky is out with another promotion giving film and advertising students a chance to create their own Jack Link’s TV commercials.
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Buxton Natural Mineral Water has chosen England cricketer Alastair Cook as a brand ambassador in a two-year deal starting next year.

A Russian airplane company has released an interesting video of their crew washing their fleet in bikini…

Advertiser: AbnaNova

It is precisely the ability to lead change and to get results that distinguish the great CMO from the good CMO. There are eight critical leadership competencies that top leaders, including top marketing leaders, must have; outstanding CMOs outperform good CMOs in all eight competencies.

Have you seen this yet? "AMC's 'Mad Men' Jumps the Shark." It's a two-minute video created for Babelgum Comedy by writer/director Trevor Williams. I tracked him down, called him up and asked him some questions.

Internet portal AOL has signed a new five-year search advertising deal with Google, adding mobile search and the placement of AOL videos on YouTube to the arrangement.