LONDON – News Corp chairman and chief executive Rupert Murdoch has said his company will remove its newspaper content from Google when it starts putting its titles’ websites behind paywalls.
LONDON – A COI executive has said that a future Conservative government would be wrong to cut spend on digital advertising.
LONDON – Guardian Media Group has appointed Virgin Media’s chief executive, Neil Berkett, as a non-executive director.
Microsoft scaled creative heights with Crispin Porter + Bogusky’s ‘I’m a PC’ campaign. So the marketing of its new Windows 7 operating system is a big, baffling let-down, writes Simon S Kershaw.
LONDON – Trinity Mirror is planning to close its final salary pension scheme after deciding it can no longer financially support it.
LONDON – A plethora of war-themed DVDs, another Bee Gees CD and, of course, Spring Bulbs are all among this weekend’s rather predictable newspaper giveaways.
LONDON – Eurostar is launching a two-phase campaign to celebrate its 15th anniversary, the first element of which is a call-to-action to visit Eurostar’s social media site.
LONDON – Abbot Ale is the new sponsor of Friday nights on Dave and time shift channel Dave Ja Vu as part of a brand campaign aiming to remind drinkers that Abbot is a classic beer.
LONDON – Amscreen, the digital signage company backed by Sir Alan Sugar, has struck a deal with traffic guidance provider TomTom to provide motorists with up-to-date information across its convenience store network.
LONDON – Pampers has leapt from second place to take top spot in the Instore Index as the brand with the greatest promotional presence in Morrisons, Asda, Tesco and Sainsbury’s.
LONDON – US publishers may stop selling their newspapers and magazines in the UK and block access to their websites for fear of risking libel action that they would never have to face under US law.
Un clip vidéo du groupe Land of Talk, sur le titre “It’s Okay”, extrait de l’album Some Are Lakes. Une direction et une animation de Davide DiSaro et Mihai Wilson, issu du collectif WeWereMonkeys. Une production de The Field à découvrir dans la suite de l’article.
In this video 2 kids named the helicopter boys are bunjee jumping with 10 cameras fixed to their body… Advertiser: Nikon
Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Directors: Tham Khai Meng, Eugene Cheong, Todd McCracken
Copywriters: Mike Sutcliffe, Craig Love, Eugene Cheong
Art Directors: Adrian Chan, Maurice Wee, Stuart Mills
Photographer: Edward Loh (October Sky)
“Everlast. All or nothing.”
Advertising Agency: JWT, Dubai, UAE
Art Directors: Adrian An, Peter Moyse
Copywriters: Adrian An, Peter Moyse
Photographer: Tina Patni
Illustrators: Adrian An, Jun Gomez Jr
Typographer: Adrian An
Retoucher: Ashish Vaze
NEW YORK (AdAge.com) — Comcast Corp. is looking to take a 51% stake in NBC Universal, surely a sign of the durability of cable networks, since NBCU owns a bunch of top-tier ones. But there's more going on here: It's also a calculated move to seize the reins in shaping future TV-viewer behavior and a bid to assume the lead in figuring out how to advertise to the new-media consumer.
CHICAGO (AdAge.com) — McDonald's is upping the ante in its social-media push by letting its 1.6 million restaurant crew members speak — and sing — for them.
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