Shoot the bear Tippex viral video campaign

One new interactive viral video campaign using youtube option to choose the end of the film…

Advertiser: Tippex

Agency: Buzzman

Puma Urban Bike

Dans la continuité de l’innovation avec Puma Shoebox, la marque vient de lancer Mopion, son vélo doté d’un espace de rangement pour ses courses. Des proportions plus allongées, pour un vélo qui sera disponible au printemps 2011 en noir, blanc ou coloré. Plus d’images dans la suite.



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Previously on Fubiz

Art Gallery Homes – The Kona Residence by Belzberg Architects has a 3D Opening Piece (GALLERY)

(TrendHunter.com) When you first see the main focal point of the Kona Residence by Belzberg Architects, you probably won’t think it is a home. The center opening piece of this home is a 3D abstract-circular installation…

Under-the-Skin Underwear – The ‘Breform’ Internal Bra System is Surgically Implanted (GALLERY)

(TrendHunter.com) As an alternative to silicone implants, the ‘Breform’ Internal Bra system reshapes your existing breast tissue with a radical new cosmetic operation. This spongy mesh is custom cut and shaped for the individual,…

Drama! Intrigue! Celebrity! What You Should Know About the Fall TV Season


NEW YORK (AdAge.com) — With the arrival of the new fall program lineups comes any number of intriguing challenges the TV networks must face, some together, some on their own. What are they? Ad Age tells you what to watch out for as the 2010-2011 TV season gets out of the starting blocks.

Check in Before You Check Out That Show


NEW YORK (AdAge.com) — You can now check in to TV shows like you can to your corner bar. But what's a check-in worth to networks if they can't send viewers buy one, get one free happy-hour specials?

What Big Brands Are Spending on Google


NEW YORK (AdAge.com) — Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google's search results.

‘Plants vs. Zombies’ Menace Spreads Through Populace


YORK, Pa. (AdAge.com) — "Plants vs. Zombies," with its unusual combination of pea-shooting plants and not-too-scary cartoon zombies, has quickly become a huge hit for casual game publisher PopCap — and it's about to go bigger.

Sony’s PSP Uses Smart Aleck to Lay the Hurt on Smartphones


YORK, Pa. (AdAge.com) — "Marcus don't play that." That's Marcus Rivers, Sony PlayStation's smack-talking front man for its handheld PSP device, referring to mobile-phone games.

Publicis Is Falling Short on Ad Pact With Microsoft

NEW YORK (AdAge.com) — Publicis Groupe is having trouble meeting its media-spending commitment to Microsoft, according to several people familiar with the situation. The third-largest agency-holding company entered into the commercial agreement last summer when it bought digital agency Razorfish from Microsoft. Execs put the commitment at "a couple hundred million dollars" annually for ad inventory.

Recycled Fiber a Buried Treasure for Marcal


BATAVIA, Ohio (AdAge.com) — In an interview with marketing chief MJ Jolda explained why "light"-green consumers — those who consider the environmental impact important, but give as much or more weight to other factors such as price and performance — and an appeal to value, along with environmental concern, are making a difference for Marcal.

Holding Cos. Clean House, Consolidate Agencies to Gain Efficiency, Scale

NEW YORK (AdAge.com) — This summer, agency holding companies kept busy with a bit of housekeeping. Omnicom Group, WPP, Interpublic Group of Cos. and MDC Partners in the past few months have all streamlined the number of individual shops and agency offices sitting under the same umbrella — sweeping underperforming entities under their stronger siblings and combining agencies to create scale and expand geographic footprint. And it's not over: CEOs of those companies and observers say there's more to come this year.

Why Consumers Don’t Want to Talk to You


In order to get beyond the uninteresting and, oftentimes, undifferentiating focus on product features, marketers must position their brand not within a category, but within consumer culture.

A Two-Way Dialogue Can Lead to New Insights


When you can get the specific details only two-way dialogue can afford, you're certain to learn a few new details about your audience that could completely change the way you communicate with them.

We Can’t Move Forward if Cautious Marketers Stand in Way of Innovation


The marketing mantra has always been to give the customer what he or she wants, but that approach pretty much precludes giving consumers things they don't know they want or haven't thought of. And are marketers sometimes "held captive by their customers" — proclaiming they don't want an improvement or new technology because it would be too disruptive to their normal behavior?

LED Theme Parks – The i-City in Malaysia Just Took Christmas to a Whole New Level (GALLERY)

(TrendHunter.com) The i-City theme park in Malaysia is one that will have you hypnotized. The park looks like any tree park during the day, but once night rolls around, it’s a different story. The trees in this park are…

Uma cidade em realidade aumentada

Augmented Reality 3D

Lembra desse vídeo do começo do ano, criado pelo arquiteto Keiichi Matsuda? Ele brincou de mostrar o que seria a “Realidade (Hyper) Aumentada”, contextualizada no ambiente doméstico.

Seu novo projeto mostra agora a Realidade Aumentada aplicada ao cenário urbano, criando camadas de interface e um cenário virtual que altera a forma como organizamos e interagimos com o mundo. Um interessante exercício de imaginação. Em 3D, o que é dispensável.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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PlayStation Move: Sony quer emoção nos games com sensor de movimentos

PlayStation Move

Com seu VP de mentirinha, Kevin Butler, a Sony volta para mostrar que games com sensor de movimentos não são apenas para criancinhas.

A campanha para o PlayStation Move – que será lançado no próximo dia 17 de setembro – quer bater no Wii e no Kinect do Xbox 360 da Microsoft, dizendo que esse tipo de jogo também pode ter emoção e temática adulta.

Pena que o (ridículo) formato do controle da Sony não colabore para essa ideia.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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TVC: Care for others and spread the love

Advertising Agency: Impact, Qatar
Director: Wissam Smayra
Creative Director: Carlos Amseyan
Production & Post Production: The Fantastic Film Factory, Dubai

Hydrating Splashtography – Aqua from Carsten Witte is Sure to Cool You off This Summer (GALLERY)

(TrendHunter.com) The air in my home feels 10 degrees cooler thanks to ‘Aqua’ from Carsten Witte. ‘Aqua’ is a set of photos featuring hot-bodied men and women cooled off in the quickest and most efficient way possible.…