Shoot the bear Tippex viral video campaign
Posted in: UncategorizedOne new interactive viral video campaign using youtube option to choose the end of the film…
Advertiser: Tippex
Agency: Buzzman
One new interactive viral video campaign using youtube option to choose the end of the film…
Advertiser: Tippex
Agency: Buzzman
Dans la continuité de l’innovation avec Puma Shoebox, la marque vient de lancer Mopion, son vélo doté d’un espace de rangement pour ses courses. Des proportions plus allongées, pour un vélo qui sera disponible au printemps 2011 en noir, blanc ou coloré. Plus d’images dans la suite.
NEW YORK (AdAge.com) — Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google's search results.
NEW YORK (AdAge.com) — Publicis Groupe is having trouble meeting its media-spending commitment to Microsoft, according to several people familiar with the situation. The third-largest agency-holding company entered into the commercial agreement last summer when it bought digital agency Razorfish from Microsoft. Execs put the commitment at "a couple hundred million dollars" annually for ad inventory.
BATAVIA, Ohio (AdAge.com) — In an interview with marketing chief MJ Jolda explained why "light"-green consumers — those who consider the environmental impact important, but give as much or more weight to other factors such as price and performance — and an appeal to value, along with environmental concern, are making a difference for Marcal.
NEW YORK (AdAge.com) — This summer, agency holding companies kept busy with a bit of housekeeping. Omnicom Group, WPP, Interpublic Group of Cos. and MDC Partners in the past few months have all streamlined the number of individual shops and agency offices sitting under the same umbrella — sweeping underperforming entities under their stronger siblings and combining agencies to create scale and expand geographic footprint. And it's not over: CEOs of those companies and observers say there's more to come this year.
The marketing mantra has always been to give the customer what he or she wants, but that approach pretty much precludes giving consumers things they don't know they want or haven't thought of. And are marketers sometimes "held captive by their customers" — proclaiming they don't want an improvement or new technology because it would be too disruptive to their normal behavior?
Lembra desse vídeo do começo do ano, criado pelo arquiteto Keiichi Matsuda? Ele brincou de mostrar o que seria a “Realidade (Hyper) Aumentada”, contextualizada no ambiente doméstico.
Seu novo projeto mostra agora a Realidade Aumentada aplicada ao cenário urbano, criando camadas de interface e um cenário virtual que altera a forma como organizamos e interagimos com o mundo. Um interessante exercício de imaginação. Em 3D, o que é dispensável.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Com seu VP de mentirinha, Kevin Butler, a Sony volta para mostrar que games com sensor de movimentos não são apenas para criancinhas.
A campanha para o PlayStation Move – que será lançado no próximo dia 17 de setembro – quer bater no Wii e no Kinect do Xbox 360 da Microsoft, dizendo que esse tipo de jogo também pode ter emoção e temática adulta.
Pena que o (ridículo) formato do controle da Sony não colabore para essa ideia.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Advertising Agency: Impact, Qatar
Director: Wissam Smayra
Creative Director: Carlos Amseyan
Production & Post Production: The Fantastic Film Factory, Dubai