Sep
07
Andy Duncan joins luxury car retailer
Posted in: UncategorizedFormer Channel 4 chief executive and Unilever marketer Andy Duncan has joined high-end car retailer HR Owen as chief executive.
Sep
07
Corona and Old El Paso team up with Tesco.com
Posted in: UncategorizedCorona Extra beer and Old El Paso have joined forces for a product promotion which will only be available through Tesco.com.
Sep
07
Keira Knightey Mounts Ducati For Chanel
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/keira_knightley_side_ducati_chanel.jpg”img alt=”keira_knightley_side_ducati_chanel.jpg” src=”http://www.adrants.com/images/keira_knightley_side_ducati_chanel-thumb.jpg” width=”150″ height=”100″ //a/div
Keira Knightley, who some thought needed a digital boob job for her appearance on the movie poster for King Arthur doesn’t need an enhancement of any kind when she plants her ass on the seat of a Ducati for a Chanel photo shoot.
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Sep
07
Tweaking Router
Posted in: UncategorizedMatt’s genius is usually locked safely away in his brain. But we take a step not only through Matt’s front door, but into his mind’s eye, to see your internet connection the way he does. See if you can pick up some tips to make your connection faster in ‘Matt’s House’
Advertiser: Be[…]
Sep
07
Weighing in on Premature Births
Posted in: Uncategorized
Sep
07
Nike + GPS
Posted in: Uncategorized
Quando o diretor global de mídia digital da Nike, Stefan Olander, olha para a digital, ele não vê um meio de anúncios publicitários, onde a Nike poderia investir em banners e similares. Ao invés disso, ele vê uma chance de construir uma marca fornecendo valiosos serviços e ferramentas que ajudam a trazer o icônico slogan “Just do ti” para a vida dos consumidores -lembrou este artigo do AdWeek.
Até hoje, a Nike não perde esta sua linha de pensamento. Aliás, ela só melhora a percepção em relação a isso.
Seu último “gift” é o Nike + GPS, uma evolução dos serviços digitais de tracking, criados especialmente para corredores.
Nike + GPS permite que os usuários não só monitorem o ritmo, a distância e as calorias, mas, visualmente, traçem rotas no Google Maps, e mostram onde foi percorrido. E ao contrário dos aplicativos anteriores da Nike, nenhum sensor adicional é necessário para ativar todo o funcionamento do serviço. Há também feedback por voz – que permite saber como está sendo a performance do corredor.
Se apropriando constantemente da inovação para trazer valor à vida das pessoas, atendendo necessidades reais e emocionais, a Nike ensina como abraçar o “Brand Utility” sem perder a essência conceitual da sua própria marca.
Este novo aplicativo custa somente 1,59 euros e é compatível com os dispositivos iOS com GPS.
Sep
07
Upstart geo-location game bids to rival the National Lottery
Posted in: UncategorizedGeo-location gambling game Geosweep is targeting brands and media owners, in a bid to compete with the National Lottery.
Sep
07
GetJar starts UK sales team with hire from Microsoft
Posted in: UncategorizedMobile app store GetJar has appointed James Mooney as head of UK sales, to lead its first UK-based team.
Sep
07
Croydon Advertiser goes part-free, part-paid
Posted in: UncategorizedNorthcliffe Media, the regional publishing arm of Daily Mail & General Trust, has relaunched the Croydon Advertiser as a part-paid, part-free title that will be distributed free to 70,000 homes.
Sep
07
The Literary Pedigree of Product Placement
Posted in: UncategorizedAccording to Booktryst, a blog at the Seattle Post-Intelligencer, product placement has been found in British literature of the 19th century. Charles Dickens, George Eliot and Jane Austen are among the authors found guilty of being the literary ancestors of product-happy writers such as James Patterson and whatever devious publishing companies are thinking of product placement on e-readers.
Sep
07
Coca Cola Coke Village holiday to feed facebook
Posted in: UncategorizedAwesome social media strategy with the Coca Cola Village!
How a brand can be sure that it will appear on holiday photos uploaded on facebook?
Easy, create a free holiday village with your Coca Cola Coke logo all around the place, invite guests to come for 3 days and give them free wifi[…]
Sep
07
Five commercial team escapes bulk of cuts
Posted in: UncategorizedThe commercial team has largely avoided the axe at Channel Five, after the redundancy target was reached by departures from other departments such as editorial, finance and IT.
Sep
07
Long Slogans Are Absolutely, Positively More Effective Than Short Ones
Posted in: Uncategorized
In spite of the success of long-form slogans, the marketing industry seems fixated on the idea that when it comes to slogans, the shorter the better.
Sep
07
Coca-Cola tests happiness machine on UK students
Posted in: UncategorizedCoca-Cola has brought its Happiness Machine to the UK in a new viral, released today.
Sep
07
What You Missed on ‘Mad Men’
Posted in: Uncategorized
In Victorian fiction there were marriage plots that were all about getting the heroine to the altar. In "Mad Men" episodes featuring Peggy Olsen there are work plots wherein it is predetermined that the the young copywriter will, often at some boy's expense, end up slaving away at some tagline or another.
Sep
07
Google de bolinhas
Posted in: Uncategorized
O Google mudou o logo há algumas horas e todo mundo quer saber o motivo. Alguns dizem que é para comemorar o aniversário de 12 anos da ferramenta, outros que é apenas mais uma demonstração de HTML5.
O doodle de hoje não é clicável, é feito de bolinhas que se repelem quando você aproxima o mouse. No Google Brasil não aparece, já que por aqui estão comemorando o dia em que o Dom Pedro foi até as margens do rio Ipiranga e deu um grito pra todo mundo ouvir.
O Google brinca de mudar sua marca para comemorar diversas datas, e eles mesmos contam essa história.
Sep
07
The Hispanic Population and Seven Numbers You Need to Know from the Week
Posted in: Uncategorized
Sep
07
San Alfonso del Mar Pool
Posted in: UncategorizedDécouverte de la plus grande piscine au monde, située au San Alfonso del Mar à Algarrobo (Chili). Une longueur de plus de 1.000 mètres, couvrant 20 hectares. Le tout avec une construction de 2 milliards pour 66 millions de litres d’eau filtrée, provenant de l’océan Pacifique.
Previously on Fubiz
Sep
07
Nike takes on Adidas in battle of training apps
Posted in: UncategorizedNike has launched a training app called Nike+ GPS, hot on the heels of the release of the Adidas mi-coach app last month.
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