Hasta La Creative!

Ms. Globe has overseen merchandising and promotional activities for such animated franchises as "Shrek" and "Madagascar" and their accompanying TV specials, consumer products and marketing tie-ins. More recently, she's been instrumental in carrying out the studio's long-term commitment to 3-D, an initiative spearheaded by her boss and DreamWorks co-founder Jeffrey Katzenberg that kicked off earlier this year with the release of "Monsters vs. Aliens."

NEW YORK (AdAge.com) — The BCS might not be your favorite institution, but it has kindly spent the last week creating a useful case study in how not to use social media.

In its heyday, "This is Your Life" was seen by a broad swath of viewers tuned into their Philcos all at once, never dreaming that someday it could be rebroadcast, paused live, accessed on another gadget, or that its entire run could be contained on a thin metal disc.

'Call of Duty: Modern Warfare 2' might be a traditional, hardcore shooter game, but its marketing didn't treat it as such. The result was the biggest entertainment launch ever, according to publisher Activison Blizzard.

Un court-métrage artistique intitulé “Wizard Smoke”, dirigé par Liam Mitchell et produit par Salazar Film. L’utilisation de la craie sur les différents riders permet de montrer le mouvement continu. Une bande son signée The Seeds – “Can’t Seem To Make You Mine”.

Previously on Fubiz

• DVS Skate & Create 2009
• Where The Wild Things Are Store
• Type Tablet

LONDON – The founding management team of property search engine Globrix has acquired News International’s 50% stake in the business for an undisclosed sum.

LONDON – A Bhs thong, Shirley Bassey’s greatest hits and a £5 The Body Shop voucher are all among this weekend’s giveaways.

LONDON – Nearly seven in 10 people will buy some of their Christmas gifts online this year, new research claims.

LONDON – Micro blogging site Twitter has been voted the top English word of 2009, beating ‘Obama’ and ‘H1N1’, the scientific name for the latest Swine Flu strain.

LONDON – Admedia has secured the contract to provide washroom advertising in The Sports Café chain of venues, owned by Yellow Hammer bars.