


Comieco is an Italian organization for paper recycle. This campaign aims to improve the quality of the paper recycle by pointing out the things you can’t throw in the recycle bin.
“SCOTCH-TAPE IS TREACHEROUS.
Search out and remove all adhesive
tape from boxes. A good paper recycle
has many enemies: discover them all
on comieco.org”
“MIND THE CELLOPHANE.
Remove all cellophane envelopes
from magazines. A good paper recycle
has many enemies: discover them all
on comieco.org”
“BEWARE OF
FOOD LEFTOVER.
Dirty paper must be thrown
in the black bag.A good paper recycle
has many enemies: discover them all
on comieco.org”
Advertising Agency: Tita, Milan, Italy
Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Andrea Masciullo
Published: September 2010

