Car marque Mazda has promoted Claire Andrews from senior marketing manager to UK marketing director as part of the recent restructure of the sales and marketing functions at the company.
As the digital and social opportunities risk morphing into that all-too-familiar blend of noise and clutter, the simple foundations and "boring basics" really matter. So while the brand "app" may at times feel like yet another one-off, it may in fact represent the most important cornerstone of digital strategy.
People all over the world are doing amazing things with Nokias. From creating a hamster-powered phone charger that keeps their Nokia topped up, to turning their device into something that can help diagnose fatal diseases in remote areas. Incredible. Here are just some of the projects out there[…]
The chief executive of Pearl & Dean has insisted it is “business as usual” despite its ad sales contract for multiplex operator Vue Entertainment going to rival sales house DCM.
Vodafone has jettisoned the group chief marketing officer role, occupied by Wendy Becker, as part of a restructure that folds its global marketing function into a larger unit.
Daybreak will have a good chance of success if it rethinks its dumbed-down approach, writes James Weinberg, broadcast executive at Carat
The Central Office of Information is leading the way in the Radio Advertising Awards shortlist with eight nominations, followed by the Metropolitan Police, Windows 7 and Snickers, which each have two.
Útil para uns, inútil para outros, os QR Codes costumam causar polêmica entre as pessoas por não ser uma tecnologia muito “usável”, pois demanda a instalação de um aplicativo (leitor) para funcionar, e, muitas vezes, são utilizados apenas como apoio tecnológico, sem muita importância.
Mas, para a GAP dos Estados Unidos, não parece tão inútil assim. Pelo contrário. Depois de colocar os códigos em catálogos e anúncios de revistas e jornais, a grife decidiu implantar em suas lojas, como podemos ver na foto abaixo, postada originalmente no blog 2d Code.
Dependendo da necessidade do negócio e do público a ser impactado, eu acredito no potencial dos QR Codes, pois eles podem ampliar as possibilidades do consumidor se informar melhor sobre o produto e interagir com ele.
Une belle série photo “The Beauty of the Power Game” initié par le New York Times grâce au travail du photographe Dewey Nicks et mettant en scène les plus grandes joueuses du tennis comme Kim Clijsters ou Serena Williams. Le tout associé à des vidéos en slow-motion.
Um infográfico criado pela Viral Ad Network, mostra as marcas mais virais de 2010 até agora.
Apple, Google, Blendtec, Old Spice e até a série “Twilight” está aí, mas o primeiro lugar é da Nike. Motivo: O filme “Write The Future”.
(TrendHunter.com) No one can ever truly know what will heal a broken heart, and I’m not sure you will get a proper cure from adult toy maker Diego Bortolin. Yet, one sad and desperate business man believes that he can,…
Na apresentação ontem do Instant Search, o Google mostrou também seu comercial para a busca em tempo real. Um mashup da ferramenta com Bob Dylan.
Enquanto Dylan canta “Subterranean Homesick Blues”, a letra vai aparecendo através da caixa de busca.
É isso, o Google está cheio de comerciazinhos agora. Pelo visto gostaram do filme no Super Bowl e das experiências com o Chrome.
Post originalmente publicado no Brainstorm #9
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FedEx, the delivery company, has signed a three-year commercial deal with the Association of Tennis Professionals (ATP) to be a key sponsor of its men’s world tennis tour.
A week in the media life of Steve Cox, marketing director at JCDecaux Airport
(TrendHunter.com) The Red Nest Mobile Wall by Paul Coudamy is an inventive design that allows a person to re-arrange the inner architecture of their space.
Quite literally a moving wall, Paul Coudamy’s piece allows for…
Ale brand John Smith’s has launched a new iPhone application, Pub Darts.
Yahoo!7 is launcing behavioural targeting to reach your online audience.
Advertiser: Yahoo!7
Bulgari, the luxury jewellery and accessories designer, is reviewing its estimated £1m UK media planning and buying business.
Supermarket giant Tesco is launching a free app for the iPhone that will enable users to log in to their online grocery account and shop on the go.
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