Hasta La Creative!

Each ad shows a word made of parts of plants, saying something very negative, horrific – only that with Fiskars it is trimmed down to a few letters – the way it should be.

Advertising Agency: Heye & Partner, Unterhaching, Germany
Creative Director: Ulrich Luetzenkirchen
Art Director: Christian Woelky
Copywriter: Stefan Amtmann
Illustrators: Christian Woelky, Maximilian Haupt
Photographer: Mathias Remmling

Insurance comparison website Confused.com is now punting on ads featuring a talking animated version of its brand mascot to compete with its rivals’ opera singer and meerkat.

Mais uma da Uniqlo nessa semana – na segunda passada falei do Lucky Counter: quanto mais tweets, menor o preço da peça de roupa.

Desta vez é a Uniqlo Lucky Machine. Um pinball que, dependendo do seu placar, dá cupons de desconto para compras nas lojas da rede no Reino Unido.

Mas não é tão fácil quanto parece. Você começa com 3 bolinhas, e quando elas acabarem, só pode conseguir mais cumprindo algumas tarefas, como: curtir a Uniqlo no Facebook, convidar amigos para jogar, compartilhar seu placar no Twitter ou acessar o pinball através de link em outros sites. Caso não queria fazer nada disso, o jogo reinicia após 1 hora.

Post originalmente publicado no Brainstorm #9
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O Instant Search do Google ainda nem esquentou a cadeira, e alguém já fez o mesmo experimento utilizando o YouTube.

Você digita algo na caixa de busca, o site tenta prever o que você quer e já começa a exibir um vídeo. A criação é do programador Feross Aboukhadijeh, da Stanford University. Teste o demo.

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Rupert Murdoch’s The Times has fallen below the 500,000 circulation figure for the first time since April 1994, according to ABC figures today.

Electricals retailer Comet is revamping its marketing strategy in an effort to tempt consumers back into its stores.

NEW YORK – Crispin Porter + Bogusky has created three humorous spots “for a bunch of carrot farmers” that tackles the task of making carrots sexy and cool, entreating kids to “Eat ‘Em Like Junk Food”.

Channel Five business manager Jamie Wilson has joined sports media specialist Perform as managing director of the media sales team replacing Stefano D’Anna who has become managing director of worldwide sales.

(TrendHunter.com) The fact that these Atari Wall Decals are relevant to my generation makes me feel a little old. However, I can’t help but subtly yearn for them, even if they would severely clash with my rather grown-up…

Heidi Klum has been signed by Coty’s Astor to be the brand’s new face and artistic advisor.