NEW YORK (AdAge.com) — Apparently, some old tricks still work. This week's top viral video came in the form of a choose-your-own-adventure, a form YouTube and marketers like Nintendo and Samsung popularized a few years back.
Não se pode culpar a IKEA por recorrer aos donos da internet para fazer um comercial. Eles sempre viralizam, seja lá o que estiverem fazendo.
Nesse experimento, soltaram 100 gatos – que os próprios guardiões levaram – dentro da loja de Wembley, em Londres, para ver o que acontecia. Acabou virando um filme e o novo catálogo da marca. Assista para entender o motivo.
Já tem gente pedindo: “Eu demando o mesmo experimento… com cavalos”. A criação é da Mother, que publicou também um making of.
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Acabou a conversa. Na segunda e terça que vem, dias 13 e 14 de setembro, vai rolar o New Brand Communication 2010, na FAAP, em São Paulo.
Como você já sabe, nós do Brainstorm #9 estaremos lá não só para cobrir o evento – teremos um live blogging aqui no site, novos Braincasts e zaz – mas também realizando três campfires e participando de um debate com os palestrantes.
Incluindo: Rob Siefker da Zappos, Matt Smith da The Viral Factory, David Eriksson da North Kingdom, Julia Gomez da JetBlue, Jeremy Faludi da Stanford University, Robert Riccardi e Gareth Kay da Goodby, Silverstein & Partners e Jeremy Heimans da Purpose.
Quer conhecer alguns? Acompanhe a seção especial do NBC aqui no B#9 e veja a programação completa no site: nbc10.com.br
Você poderá acompanhar a nossa cobertura não só pelo blog, mas também pelo Twitter @brains9 e a tag #nbc2010.
Você ainda pode comprar os últimos ingressos para o NBC 2010 com o desconto especial de 30% oferecido pelo Brainstorm #9 – e de R$ 650 paga apenas R$ 450.
Acesse a área de ingressos no site do evento e selecione a opção 2 “Promoção Brainstorm #9″.
Garanta o seu e apareça para dar um oi. Até lá.
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(TrendHunter.com) The Ali Stephens ‘Woman’ Magazine September 2010 spread showcased the beautiful model’s gorgeous mane in style.
Appropriately dressed in stylish animal prints, Ali Stephens shows off her wild side throughout…
“The news hitches a ride.”
Advertising Agency: Moma, São Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Fabio Baraldi
Copywriter: Rodolfo Sampaio
Illustrator: Vetor Zero print
Photographer: Raul Raichtaler
typografist: Luiz whately
Published: July 2010
(TrendHunter.com) Fashion photographer Martin Bing appropriately calls this photoshoot ‘Jeux de Jambes,’ translating to ‘Game of Legs.’
Martin Bing wanted to capture a timeless fashion scene and therefore created this…
div class=”imageleft”a href=”http://www.adrants.com/images/shards_o_glass_review.jpg”img alt=”shards_o_glass_review.jpg” src=”http://www.adrants.com/images/shards_o_glass_review-thumb.jpg” width=”150″ height=”83″ //a/div
kat62296 on YouTube the approach may have backfired a bit.
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a href=”http://feedads.g.doubleclick.net/~a/Yv62x6i94s4K4n7_xcSUl_VoaDM/1/da”img src=”http://feedads.g.doubleclick.net/~a/Yv62x6i94s4K4n7_xcSUl_VoaDM/1/di” border=”0″ ismap=”true”/img/a/p
The month of Ramadan is celebrated across the Arab world. Hanging lanterns is a tradition all Arabs perform to mark the Holy month. The purpose of this ad was to create an interactive greeting card, one that is unique and stands out. In addition, we wanted to increase traffic on our facebook page.
Advertising Agency: Lee Brown, Cairo, Egypt
Chief Creative Officer: Samy Elias
Creative Director: Bassem Nadi
Art Director: Sameh Khafagy
Published: August 2010
This week fully one-fifth of our Top 10 traces directly back to Disney Channel: Disney star Selena Gomez charted because she and her band debuted her new music video for "A Year Without Rain" on the cable channel, and fans of the Disney Channel original movie "Camp Rock 2: The Final Jam," starring Demi Lovato and the Jonas Brothers, went coo-coo crazy for it on Twitter.
Voici la nouvelle série du photographe anglais Vincent Fournier autour de notre vie future et des robots dans notre quotidien, rendant hommage à sa façon à la science et à la technologie. Des clichés pris à Barcelone, Bruxelles ainsi qu’à Tokyo. A découvrir dans la suite.
NEW YORK (AdAge.com) — The appetite for buying new homes has cooled since the white-hot housing bubble, but perhaps consumer interest in shows about home buying doesn't have to decline in step. So goes the thinking, and hoping, at cable's HGTV, which is promoting its decade-old series "House Hunters" with advertising that for the first time appears somewhere other than the channel itself. Most networks put the bulk of their marketing dollars behind news programs, special events and new shows.
(TrendHunter.com) At first, I thought that the new iPod Nano was way too small, but after seeing this iPod Nano Watch, my perspectives have changed towards this Apple piece. An absolute perfect fit for wrists of all shapes…
Amazing viral video with a skateboard animation in stop motion!Thanks to the awesome rider Johann to send it to me!
Advertiser: Skateboard Shreds
Elle, the high-end monthly fashion title, this week celebrated its 25th anniversary by hosting a celebrity-filled bash in trendy east London.
The top 10 viral videos making the rounds this month.
Who was the guest of honour at Saatchi’s fortieth birthday party? Who was even more handsome than Stephen Miron at the GQ Men of the Year Awards? And who does Mindshare’s Ita Murphy have in mind as a potential suitor for her daughter? Read on…
The BBC is launching a marketing campaign, created by RKCR/Y&R, to back the release of the latest iteration of the iPlayer, launched earlier this week.
Em uma ação para promover a edição 2010 de seu festival, o El Ojo de Iberoamerica vai distribuir GP’s autodestrutíveis para as principais agências de publicidade do Brasil.
O funcionamento é bem simples: quem ganhar o GP de verdade na premiação, tudo bem, continua com ele. Mas quem não ganhar, vai ver o prêmio explodir, acionado remotamente pelo próprio pessoal do El Ojo.
Se a agência vai explodir junto, não me pergunte, mas dependendo de qual for ninguém vai reclamar. As empresas que inscreverem 50 peças ou mais no festival também levam um GP autodestrutível para ficar na expectativa.
O vídeo abaixo é um making of do troféu, ou quase isso. Nele, especialistas em destruição contam seus métodos preferidos. Observem o sobrenome do último cara, o especialista em ameaças biológicas. Meu avô vai cobrar os direitos, podexá.
A criação da ação é da Santa Clara, com produção da Volcano Hotmind.
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Design brand The Conran Shop has appointed social media agency We Are Social in a bid to become one of the most noted design voices in the social media space.
Outdoor media owner JCDecaux is upgrading its M4 Torch, a double-sided superstructure site, which will re-launch with two new LED screens on 11 October.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
