Hasta La Creative!

NEW YORK (AdAge.com) — The next mobile frontier will find our wallets at home and smartphones taking the lead at registers. But right now in the U.S., cellphones trumping plastic at the point of purchase is still far off.

SHANGHAI (AdAge.com) — Faced with limited and pricey TV options, multinational marketers are flocking to popular online video sites to develop branded entertainment series for China, a market in which the most desirable consumers are likely to be online searching for content rather than watching the communal family TV set.

“Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.”

Advertising Agency: Amélie Company, Denver, USA
Creative Director: Paul Suggett
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Gordy Hirsch, Paul Suggett
Retoucher: Armando Martinez
Board Construction: Bill Kinsey
Published: August 2010

(TrendHunter.com) The Ana Ljubinkovic Spring/Summer 2010 ‘Galaxy’ collection was inspired by the aurora borealis effect and the Milky Way galaxy. The Serbian designer incorporated white, pink and turquoise to channel the…

A MTV colocou no ar um excelente data visualization que acompanha os temas do VMA 2010 mais comentados no Twitter.

O site mostra os 50 assuntos e/ou artistas relacionados a premiação, além de uma contagem dos tweets a cada minuto. É possível ler as mensagens de cada tema e ainda enviar seu tweet diretamente da ferramenta. Existe ainda uma timeline, que exibe os picos de menções ao VMA deste ano.

Vale lembrar que a MTV também realizou uma parceria com o Foursquare, incluindo uma badge dedicada ao evento.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

This will be effective among college students. This advertising stunt for Mars aims to make the target audience to experience the brand in a new way. Well, its interactive kind of advertising. The campaign- ‘Messages from Mars’ – provides consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. Thus the bar actually became a platform for communication where people can create their own messages and can give it to friends. Good one for lovers. Others won’t waste much time over it, I think.

Advertising Agency: FHV BBDO, The Netherlands
Creative Director: Mark Muller
Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson, Demy Sapthu

Try the interactive site: http://www.asociacion-sinfonica.org/seaeldirector/sinfonica.html

Advertising Agency: McCann Erickson, Bogota, Colombia/MRM
Creative Directors: Samuel Estrada, Daniel Andrés González
Art Director: Alexander Argüello
Copywriter: Andrés Celis
Producers: Álvaro Velazquez, Jorge Gómez, Diego Valbuena, Daniel Pinzón
Published: October 2009

Une belle vidéo promotionnelle pour le prochain livre en “pop-up”, de l’illustrateur Benjamin Lacombe. Une histoire sous la forme de 8 contes classiques évoqués par une double-page, dans un livre associant technique et artistique. A découvrir en vidéo dans la suite.

Dans le même esprit : Popup by Marion Bataille

Previously on Fubiz

• The Pop-up Book of Phobias
• Book Sculpture
• The Diary of a Disappointed Book

(TrendHunter.com) The Newington Green Road four-story home in North London neighborhood was designed by Amenity Space to maximize the available building footprint without sacrificing sustainability or affordability. The…