What’s a Phone Good for Around the World?

NEW YORK (AdAge.com) — Around the world, mobile phones are fast becoming multimedia devices, good not just for surfing the web but also for playing games and watching TV.

What’s in Your Mobile Wallet? Not Much for U.S. Shoppers; Here’s Why


NEW YORK (AdAge.com) — The next mobile frontier will find our wallets at home and smartphones taking the lead at registers. But right now in the U.S., cellphones trumping plastic at the point of purchase is still far off.

New Mobile Possibilities Force Marketers to Check Into Local

Marketers haven't seen "local" clearly or known how to address it. But the rise of mobile and location-based services (LBS) is starting to reveal the importance of local and is helping marketers better understand — and track — the already existing online-offline connection.

As Chinese Youth Head Online, Marketers Follow With Content


SHANGHAI (AdAge.com) — Faced with limited and pricey TV options, multinational marketers are flocking to popular online video sites to develop branded entertainment series for China, a market in which the most desirable consumers are likely to be online searching for content rather than watching the communal family TV set.

What Marketers Can Learn From the Responses to a Hacked Email Account


In a Listenomics world, astute marketers will thrive first because they contrive to have their names passed around among friends. In time, those same marketers will thrive still more because they themselves have been elevated to the status of trusted friend — something seldom, if ever, accomplished via advertising alone.

Colorado State Patrol: Billboard Collision

“Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.”

Advertising Agency: Amélie Company, Denver, USA
Creative Director: Paul Suggett
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Gordy Hirsch, Paul Suggett
Retoucher: Armando Martinez
Board Construction: Bill Kinsey
Published: August 2010


Luxury Bookworm Bathtubs – Thais Art Tub Features Waterjetted Bathing and Book Storage (GALLERY)

(TrendHunter.com) The Hi-design Thais Art Tub from BluBleu features an acrylic jet-fitted tub finished in a teak enclosure. The luxury bath includes a lot of book storage and can be customized to fit individual space requirements.…

Constellation Couture – The Ana Ljubinkovic Spring/Summer 2010 ‘Galaxy’ Collection (VIDEO)

(TrendHunter.com) The Ana Ljubinkovic Spring/Summer 2010 ‘Galaxy’ collection was inspired by the aurora borealis effect and the Milky Way galaxy. The Serbian designer incorporated white, pink and turquoise to channel the…

Retractable iPhone Keyboards – The Nuu ‘Mini Key’ is a Tactile Slide-Out Typer (GALLERY)

(TrendHunter.com) The development of the Nuu ‘Mini Key’ is a complementary response to customers who have trouble typing on the touchscreen iPhone 4 interface. Built as a protective case for the handset, the product is…

MTV lança Twitter Tracker para acompanhar os temas mais comentados do VMA 2010

MTV VMA 2010 Twitter App

A MTV colocou no ar um excelente data visualization que acompanha os temas do VMA 2010 mais comentados no Twitter.

O site mostra os 50 assuntos e/ou artistas relacionados a premiação, além de uma contagem dos tweets a cada minuto. É possível ler as mensagens de cada tema e ainda enviar seu tweet diretamente da ferramenta. Existe ainda uma timeline, que exibe os picos de menções ao VMA deste ano.

Vale lembrar que a MTV também realizou uma parceria com o Foursquare, incluindo uma badge dedicada ao evento.

Brainstorm #9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie


Deviant Relationship Shoots – ‘Bizarre Love’ by Arman Zhenikeyev Shows a Peculiar Romance (GALLERY)

(TrendHunter.com) Avant-garde photography always fascinates me, and the odd, purple-haired protagonist in ‘Bizarre Love’ by Arman Zhenikeyev is nothing if not avant-garde. He pursues his lady love in the middle of a fallow…

As Aventuras de Mário, o Publicitário | 87

Mário

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Google Cleans Up Its Act — and Erases My Identity

My name has always caused trouble — for me and anyone trying to spell it. But I didn't count on it giving Google any issue.

Mars: Messages from Mars

This will be effective among college students. This advertising stunt for Mars aims to make the target audience to experience the brand in a new way. Well, its interactive kind of advertising. The campaign- ‘Messages from Mars’ – provides consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. Thus the bar actually became a platform for communication where people can create their own messages and can give it to friends. Good one for lovers. Others won’t waste much time over it, I think.

Advertising Agency: FHV BBDO, The Netherlands
Creative Director: Mark Muller
Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson, Demy Sapthu


Top 50 Trends of the Week (Sep 12) – From Hydrating Splashtography to Record-Breaking Levitation (COUNTDOWN)

(TrendHunter.com) For the week of September 12th, these are the Top 50 trends, which include Hydrating Splashtography, Prison Tattoo Photography and Curvy Catsuits. The rankings are based on hundreds of thousands of views…

National Symphony Orchestra of Colombia: Be the conductor

Try the interactive site: http://www.asociacion-sinfonica.org/seaeldirector/sinfonica.html

Advertising Agency: McCann Erickson, Bogota, Colombia/MRM
Creative Directors: Samuel Estrada, Daniel Andrés González
Art Director: Alexander Argüello
Copywriter: Andrés Celis
Producers: Álvaro Velazquez, Jorge Gómez, Diego Valbuena, Daniel Pinzón
Published: October 2009


Heinz Tabasco: Fire billboard

For the launch of Heinz new Hot & Spicy Ketchup with Tabasco we created a live fire billboard.

Advertising Agency: Shalmor Avnon Amichay Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
?Executive Creative Director: Tzur Golan
?Creative Director: Yariv Twig
Art Directors: Karmel Kamal Abuzlef, Dror Nachumi
Copywriter: Lior Shoham
Executive Client Director: Adam Polachek
Account Supervisor: Revital Levy
Account Manager: Mor Elyashiv, Adi Netzer
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Photographer: Menachem Reiss
Media: Nur Star Media
Aired: August 2010


Pop-up Book by Benjamin Lacombe

Une belle vidéo promotionnelle pour le prochain livre en “pop-up”, de l’illustrateur Benjamin Lacombe. Une histoire sous la forme de 8 contes classiques évoqués par une double-page, dans un livre associant technique et artistique. A découvrir en vidéo dans la suite.



pop-up

Dans le même esprit : Popup by Marion Bataille

Previously on Fubiz

TVC: Every wall has a story

Advertising Agency: Leo Burnett, Egypt
Creative Team: Hesham El-Labban, Mohamed Kamal
Communication Team: Christine Ghobrial, Haitham? Nassar, Hani Seliem
Directors: Ubik
Production Company:? Not To Scale
Producer: Lisa Hill
Production Manager: Kelly Ford
DOP: Simon Paul
Via [AdBasha]

Skinny Living Spaces – Newington Green Road Infill Project Uses Sustainable Practices (GALLERY)

(TrendHunter.com) The Newington Green Road four-story home in North London neighborhood was designed by Amenity Space to maximize the available building footprint without sacrificing sustainability or affordability. The…