What’s in Your Mobile Wallet? Not Much for U.S. Shoppers; Here’s Why
Posted in: UncategorizedNew Mobile Possibilities Force Marketers to Check Into Local
Posted in: UncategorizedAs Chinese Youth Head Online, Marketers Follow With Content
Posted in: Uncategorized
SHANGHAI (AdAge.com) — Faced with limited and pricey TV options, multinational marketers are flocking to popular online video sites to develop branded entertainment series for China, a market in which the most desirable consumers are likely to be online searching for content rather than watching the communal family TV set.
What Marketers Can Learn From the Responses to a Hacked Email Account
Posted in: Uncategorized
In a Listenomics world, astute marketers will thrive first because they contrive to have their names passed around among friends. In time, those same marketers will thrive still more because they themselves have been elevated to the status of trusted friend — something seldom, if ever, accomplished via advertising alone.
Colorado State Patrol: Billboard Collision
Posted in: Uncategorized“Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.”
Advertising Agency: Amélie Company, Denver, USA
Creative Director: Paul Suggett
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Gordy Hirsch, Paul Suggett
Retoucher: Armando Martinez
Board Construction: Bill Kinsey
Published: August 2010
Luxury Bookworm Bathtubs – Thais Art Tub Features Waterjetted Bathing and Book Storage (GALLERY)
Posted in: UncategorizedConstellation Couture – The Ana Ljubinkovic Spring/Summer 2010 ‘Galaxy’ Collection (VIDEO)
Posted in: UncategorizedRetractable iPhone Keyboards – The Nuu ‘Mini Key’ is a Tactile Slide-Out Typer (GALLERY)
Posted in: UncategorizedMTV lança Twitter Tracker para acompanhar os temas mais comentados do VMA 2010
Posted in: UncategorizedA MTV colocou no ar um excelente data visualization que acompanha os temas do VMA 2010 mais comentados no Twitter.
O site mostra os 50 assuntos e/ou artistas relacionados a premiação, além de uma contagem dos tweets a cada minuto. É possível ler as mensagens de cada tema e ainda enviar seu tweet diretamente da ferramenta. Existe ainda uma timeline, que exibe os picos de menções ao VMA deste ano.
Vale lembrar que a MTV também realizou uma parceria com o Foursquare, incluindo uma badge dedicada ao evento.
Post originalmente publicado no Brainstorm #9
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Deviant Relationship Shoots – ‘Bizarre Love’ by Arman Zhenikeyev Shows a Peculiar Romance (GALLERY)
Posted in: UncategorizedGoogle Cleans Up Its Act — and Erases My Identity
Posted in: UncategorizedMars: Messages from Mars
Posted in: UncategorizedThis will be effective among college students. This advertising stunt for Mars aims to make the target audience to experience the brand in a new way. Well, its interactive kind of advertising. The campaign- ‘Messages from Mars’ – provides consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. Thus the bar actually became a platform for communication where people can create their own messages and can give it to friends. Good one for lovers. Others won’t waste much time over it, I think.
Advertising Agency: FHV BBDO, The Netherlands
Creative Director: Mark Muller
Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson, Demy Sapthu
National Symphony Orchestra of Colombia: Be the conductor
Posted in: UncategorizedTry the interactive site: http://www.asociacion-sinfonica.org/seaeldirector/sinfonica.html
Advertising Agency: McCann Erickson, Bogota, Colombia/MRM
Creative Directors: Samuel Estrada, Daniel Andrés González
Art Director: Alexander Argüello
Copywriter: Andrés Celis
Producers: Álvaro Velazquez, Jorge Gómez, Diego Valbuena, Daniel Pinzón
Published: October 2009
Heinz Tabasco: Fire billboard
Posted in: UncategorizedFor the launch of Heinz new Hot & Spicy Ketchup with Tabasco we created a live fire billboard.
Advertising Agency: Shalmor Avnon Amichay Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
?Executive Creative Director: Tzur Golan
?Creative Director: Yariv Twig
Art Directors: Karmel Kamal Abuzlef, Dror Nachumi
Copywriter: Lior Shoham
Executive Client Director: Adam Polachek
Account Supervisor: Revital Levy
Account Manager: Mor Elyashiv, Adi Netzer
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Photographer: Menachem Reiss
Media: Nur Star Media
Aired: August 2010
Pop-up Book by Benjamin Lacombe
Posted in: UncategorizedUne belle vidéo promotionnelle pour le prochain livre en “pop-up”, de l’illustrateur Benjamin Lacombe. Une histoire sous la forme de 8 contes classiques évoqués par une double-page, dans un livre associant technique et artistique. A découvrir en vidéo dans la suite.
Dans le même esprit : Popup by Marion Bataille
Previously on Fubiz
TVC: Every wall has a story
Posted in: UncategorizedAdvertising Agency: Leo Burnett, Egypt
Creative Team: Hesham El-Labban, Mohamed Kamal
Communication Team: Christine Ghobrial, Haitham? Nassar, Hani Seliem
Directors: Ubik
Production Company:? Not To Scale
Producer: Lisa Hill
Production Manager: Kelly Ford
DOP: Simon Paul
Via [AdBasha]