Hasta La Creative!

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We were, apparently, wrong before and we could be wrong again.
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NEW YORK (AdAge.com) — Heineken USA's Chief Marketing Officer Christian McMahan will resign at the end of the year, the latest in a series of upheavals at the nation's No. 2 beer importer, whose sales have suffered during the recession.

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And now for some service journalism. The Interactive Advertising Bureau is kicking off its sixth annual MIXX Conference Expo September 27-28 at the Crowne Plaza Times Square in New York and will carry the theme, “Unbound: Everything Everywhere.”
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And on the heels of Brazilian model Sabraine Banando’s traffic stopping billboard appearance for Wonderbra’s Full Effect Bra, 19-year-old X Factor contestant Lucie Jones has been selected to front a new campaign for the line.
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Marketers can build a mobile plan by answering four questions that lead to a broader number of decisions involved in figuring out how to make the most out of mobile.

(TrendHunter.com) Amongst the endless innovations of this year’s NYC Fashion Week is the Jenny Packham line of transparent pieces for Spring 2011.

Boasting luxuriously light fabrics, romantic colors and complete confidence,…

How do agencies, particularly small ones that are more vulnerable to change, deal with the costly issue of turnover? What do agency leaders do when a valued employee wants to leave for more money, or if a creative wants to leave for the promise of heading up a campaign for a big brand elsewhere?

NEW YORK (AdAge.com) — Darden Restaurants will be putting its Red Lobster, Olive Garden and LongHorn Steakhouse media accounts, which are managed by a number of different shops, into review. A Darden spokesperson said the company is in the "very early stages" of the review; some industry execs said the company has already started reaching out to agencies to gauge their interest.

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So here’s a new Burger King commercial from Crispin Porter + Bogusky. It’s goofy. It’s catchy. It’s got dancing. It’s got singing. It’s got choreographed stunts.
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And the industry thinks Adrants is obsessed with sex in advertising?
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