Brasso Gadget Care to target iPod generation
Posted in: UncategorizedReckitt Benckiser is to relaunch its Brasso brand with the addition of a product targeting consumers who own devices such as MP3 players and e-readers.
Reckitt Benckiser is to relaunch its Brasso brand with the addition of a product targeting consumers who own devices such as MP3 players and e-readers.
HMV has tripled click-through rates with its first email campaign to feature video.
Earlier this year, The Company Formerly Known As Kentucky Fried Chicken — which, incidentally, is the world's most popular chicken-wing marketer — launched a public/private partnership with several cash-strapped U.S. cities that would emblazon the KFC logo and that of its "Fiery Grilled Wings" across fire hydrants and fire extinguishers all over the city, to be used only in case of emergency or for dinner inspiration. (This, from the same marketer that brought residents of four U.S. cities the, ahem, groundbreaking reality of branded pot-hole fillings in 2009.)
Condé Nast has announced that it is to launch iPad apps for the December issues of Wired and Vogue, as part of the publisher’s wider strategy to deliver its print content across digital platforms.
Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative / Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
Published: July 2010
Revlon, the beauty and cosmetics company, has named Adelaide Sharples as its new marketing director.
Un travail vidéo très original intitulé “Tasty Visuals” sur des illustrations colorées du graphiste Neal Coghlan. Le principe : des visuels prints prennent vie et se transforment en film-d’animation, le tout sur le titre Plastic People du groupe Kraak & Smack. A découvrir dans la suite.
DDB has brought in a forensic musicologist and psychology lecturer at Goldsmiths to run a cognitive education programme for staff and clients in an attemp to better explain what makes a good ad.
Travel companies are targeting those dismayed by the September weather forecast in today’s papers with several campaigns aimed at the off-peak holiday crowd.
Yahoo! has appointed James Wildman as managing director and vice-president of sales for Yahoo! UK & Ireland, replacing Mark Rabe who leaves at the end of the year.
Natasha Sundharawipata, publishing director of X Magazine at Fremantle Media Enterprises, tells Media Week why the new weekly X Factor spin-off will compete in the most lucrative part of the magazine market
Twitter has released a new version today, including video and more features.
have a look on this official video presentation.
Advertiser: Twitter
Lloyds Bank has come top of the list of financial businesses complained about in the first half of 2010, according to a report released by the Financial Ombudsman Service today.
“Sure to make everyone enjoy vegetarian food. Hiltl Vegetarian Restaurant.”
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Marcel Schläfle, Lorenz Clormann
Copywriter: Maas Torsten
The Lego group has lost an 11-year legal battle to register its eight-stud brick as a trademark, after a ruling by the European Court of Justice.
Advertising Agency: DRAFTFCB, Bucharest, Romania
Creative Director: Dragos Radulescu
Copywriter: Dan Bondrea
Art Director: Wanda Hutira
Mark Howe, Google UK sales director, and Ian Pearman, AMV BBDO’s managing director, have become the latest trustees of Nabs, the advertising industry charity.
Tesco has been rapped by the advertising watchdog after Asda contested the reliability of its rival’s TV ad that claimed its products were cheaper than theirs.