Sep
15
Glam Media hires UK managing director from Microsoft
Posted in: UncategorizedGlam Media UK has hired Jane Loring, the former Microsoft specialist sales director, as its managing director.
Sep
15
GlaxoSmithKline kicks off $1bn US media review
Posted in: UncategorizedGlaxoSmithKline (GSK) is continuing its root and branch review of its global media duties by putting the mammoth US media account, currently held by MediaCom and valued in the region of $1bn (£650m), up for review.
Sep
15
Interactive unboxing video for Nokia N8 viral video
Posted in: UncategorizedThe first interactive unboxing video with the youtube player for Nokia!
Advertiser: Nokia
Sep
15
Trippy Architectural Designs – ‘Foreign Office Architects’ Designed Aluminium Tile-Covered Building (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) A beautiful new building stands in London for the students of Ravensbourne College of Design and Communications. ‘Foreign Office Architects’ designed a magnificent aluminum tile-covered building adorned…
Sep
15
O Brainstorm #9 paga metade do dízimo pra você participar da “Missa”
Posted in: Uncategorized
A Missa começa já no próximo sábado, um projeto em conjunto da Perestroika, colmeia, CUBOCC e LiveAd. Se você ainda não sabe o que é, leia esse post ou visite o site amissa.com.br.
O que interessa é que o Brainstorm #9 tem 4 vagas patrocinadas no curso, e que serão oferecidas aos leitores do site por metade do preço. Tudo o que você precisa fazer é enviar um email para b9@perestroika.com.br, com o seu telefone e dizer que está interessado.
Seja rápido, porque são as últimas vagas e ainda por 50% do valor original. O Brainstorm #9 te patrocina e você participa de um evento sem igual. Amém.
Post originalmente publicado no Brainstorm #9
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Sep
15
Dynamic Daydream Art – The Wildly Fantastical Art of Luis Toledo is Completely Surreal (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Luis Toledo is an illustrator from Madrid, Spain whose work is unlike any other. The art by Luis Toledo is extremely surreal and feels personal to the artist, giving the audience the feeling of entering…
Sep
15
Tesa: Tesa fly screen
Posted in: Uncategorized
The brief: We had to promote the Tesa fly screen.
The solution: The safety nets of construction site scaffoldings in the city centre are turned into a giant fly screen, simply by adding several flys, wasps and mosquitos – measuring over two meters each.
TESA INSECT STOP FLY SCREEN.
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Director: Holger Oehrlich, Philipp Barth
Art Director: Mario Loncar, Mark Räke, Matthias Grotter
Copywriter: Philip Wienberg
Photographer: Johannes Kühn
Account Supervisors: Susanne Vanselow, Franziska Hook, Gunda Meschede
Agency Producer: Anja Geib
Published: July, 2010
Sep
15
UN Millenium Development Goals: Loudspeaker/Man, Loudspeaker/Woman, Loudspeaker/Girl, Loudspeaker/Boy
Posted in: Uncategorized
“To beat powerty, we need something loud and strong. Make your heart beat for the millenium development goals. StandAgainstPowerty.org”
Advertising Agency: Grey Worldwide, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Gaetano Cerrato
Copywriter Supervisor: Simona Angioni
Advertiser: Campagna del Millenio
Account Supervisor: Emanuela Carnaghi
Art Buyer: Virginia Salvucci
Photographer: Giovanni Santarelli (Agent: DV Milano)
Published: July 2010
Sep
15
Ray-Ban apresenta “o mago da estática” em seu novo viral
Posted in: Uncategorized
Com “o mago da estática”, a Ray-Ban continua sua série Never Hide Films. Um cara sentado em um poltrona sempre carregado de eletricidade estática, realiza uma sincronia das luzes com a música utilizando as mãos.
Efeito interessante, mas mais uma vez é um vídeo da marca acusado de “fake”. Isso porque o cara parece acender, por algumas vezes, as mesmas luzes mas segurando cabos diferentes.
Toda ação da Ray-Ban passa por essa discussão, o que me leva a crer que eles não estão preocupados com isso, mas em apenas em divertir e gerar curiosidade.
Post originalmente publicado no Brainstorm #9
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Sep
15
Condé Nast heralds iPads as a ‘significant shift’ for digital
Posted in: UncategorizediPad devices create the perfect platform for delivering magazine content digitally, according to Albert Read, general manager of Condé Nast.
Sep
15
Desenhando em 3D com a luz do iPad
Posted in: Uncategorized
Desenhando em 3D com a luz de vários iPads, a Dentsu de Londres criou essa animação em stop-motion. O retangulos luminosos são controlados com o tempo de exposição, e o resultado é impressionante.
Produzido em conjunto com a BERG Studio, no início do vídeo abaixo eles contam um pouco das técnicas e processo de criação.
Post originalmente publicado no Brainstorm #9
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Sep
15
Yves Saint Laurent in street marketing push
Posted in: UncategorizedFashion brand Yves Saint Laurent is to distribute a preview of its new autumn/winter collection on the streets of London this weekend.
Sep
15
Preppy Bow-Tie Bras – The Tommy Hilfiger Spring/Summer 2011 Line for NYC Fashion Week (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Tommy Hilfiger has been a staple in preppy clothing for decades now. Building its reputation as a stylish all-American brand, this fashion heavy-hitter delivered exactly what was expected for NYC Fashion…
Sep
15
Live Car Custom
Posted in: UncategorizedVoici le premier système de customisation en temps réel de carrosserie “Live Car Custom”. Une réalisation de Ludovic Clamens avec le système bllankWall. Les formes épousent parfaitement les courbes de la voiture et l’outil permet de générer une impression de la carrosserie.
Previously on Fubiz
Sep
15
The Sun appoints Playboy marketer to manage its image
Posted in: UncategorizedNews International has appointed Richard Gale, Playboy’s European marketer, to the newly created role of brand director for The Sun.
Sep
15
Health Minister Brazil: Cigarettes Street poles
Posted in: Uncategorized
“Save a life. Put out your cigarette.”
Advertising Agency: Shoot The Shit, Brazil
Sep
15
M&A activity tipped to rise in food and beverage sector
Posted in: UncategorizedBurger King’s sale to a Brazilian private equity company and Blackstone’s expected sell-off of the McVities brand will be followed up with increased merger and acquisition (M&A) activity in 2010, according to the accountancy firm Grant Thornton.
Sep
15
Dead burger man used in ad targeting McDonald’s
Posted in: UncategorizedNEW YORK – An ad campaign firing directly at McDonald’s and featuring a dead man holding a half-eaten burger has launched in the US to tackle the country’s growing heart disease problem.
Sep
15
Projected Publicity and Looking for Trends – Weekly Trend Report 9/15
Posted in: Uncategorized
(TrendHunter.com) This week we launched one of my favorite THTV episodes: PROJECTED PUBLICITY. If you love marketing or technology, you’ll have to check it out… Basically, companies are taking commercials to the next…
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