Escrito e dirigido pelo duo Contraband (Liam O’Neil e Jason Koburov), as noites de boxe da HBO ganharam esse promo que é praticamente um curta-metragem.
Chamado “I Still Have a Soul”, é o clássico conto do cara que sai do nada, se dedica, e vai tentar virar uma estrela do esporte. Dedicação e superação, aqui mostradas sem um único diálogo.
Post originalmente publicado no Brainstorm #9
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BBC Magazines is launching its international bi-monthly title BBC Knowledge Magazine in the UK next month.
For a more in-depth look at this Idea of the Week and for other examples of media, marketing and business innovations, visit Ad Age and Cream's inspiration site.
MADRID (AdAge.com) — Spaniards who just returned from their summer vacations less relaxed than usual can blame the new Fox Crime TV channel, whose launch strategy for Spain was to make their holidays as scary as possible. Masterminded by innovative Spanish shop Bungalow 25, which included sinking a fake dead body — a mannequin wrapped in a black cloth and bound with chains — at the bottom of the ocean at popular scuba diving spot El Cabo Negro along the coast of Alicante.
YouView (formerly Project Canvas) will drive consumer choice and provide competition to pay-TV platforms such as Virgin Media and Sky, according to chief executive Richard Halton.
Des shootings originaux et une belle finition par le photographe Thomas Jackson, avec de multiples installations de lumières très impressionnantes. Le tout à la fois en pleine nature ou dans un jardin en résidence. La série est à découvrir dans la suite de l’article.
Kraft, the US food giant, has claimed its recent acquisition Cadbury is a British icon “beyond compare”, and placed its status above BBC, Facebook, Marks & Spencer and Coca-Cola.
Monthly retail sales volumes dropped 0.5% between July and August, according to the Office for National Statistics.
Waitrose has said its marketing campaign featuring Delia Smith and Heston Blumenthal has “paid dividends”, by generating an additional 370,000 customer transactions in its first eight weeks.
The products are depicted typographically with expressions relating to their great taste.
Advertising Agency: Interone GmbH, Munich, Germany
Executive Creative Directors: Marco Mehrwald, Thomas Pakull
Creative Director: Shin Oh
Art Director: Christopher Grouls
Copywriters: Christopher Grouls, Bernd Nagenrauft, Lars Haensell
Illustrator: Serial Cut, Spain
Account Executive: Katharina Aschauer, Max Wiemann
Published: July 2010
Gatwick-based Astraeus Airlines has appointed Bruce Dickinson, Iron Maiden’s front man, as its new marketing director.
(TrendHunter.com) Zecc Architecten, an architectural company in Utrecht, the Netherlands, has transformed an old Catholic church into a modern day living space. Separated from the church itself, this holy-like abode mixes…
Fox International Channels has appointed London Advertising to its agency roster.
Advertising Agency: Marcel, Paris, France
Executive Creative Directors: Anne de Maupeou, Frederic Temin
Copywriters / Art Directors: Souen Le Van, Romain Galli
What a fail! all the top advertising agencies don’t have a website that works on iPhone!
All of them require flash to run their website!
The News of the World will start charging for access to its digital content in October, with a four-week subscription costing £1.99.
Ministers have been urged to drop plans to ban or restrict TV ads encouraging people to seek compensation if they have been in an accident.
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