John Smith’s turns Liverpool green with Aintree outdoor activity

LONDON – John Smith’s, the bitter brand, has ‘taken over’ Liverpool with a heavyweight outdoor campaign in the city to celebrate its sponsorship of the Grand National.

NME relaunches with 10 different cover stars

LONDON – NME has had a major overhaul with a new design, logo and editorial content, as publisher IPC seeks to reverse the music weekly’s declining circulation.

NME gets major new redesign

LONDON – NME has had a major overhaul with a new design, logo and editorial content, as publisher IPC seeks to reverse the music weekly’s declining circulation.

Alien Speaker

Face-O-Rama is an ongoing series by Sachin Karle, CD, Cartwheel Creative, where he finds faces in everyday objects.


Just How Much Saving of the Media Does the IPad Need to Do?


NEW YORK (AdAge.com) — I thought a lot about the near-divinity ascribed to the iPad handed down by Jobs as I worked on the latest Ad Age Insights white paper, titled "Dumenco's State of the Media Report" and subtitled "From Social Media to Search, Print to Broadcast and Beyond, Where Ad-Supported Media Stands Now — and Where It's Going."

Pepsi, InBev’s A-B Join Forces in Landmark Media Pact

CHICAGO (AdAge.com) — In a landmark deal, mega-marketers PepsiCo and Anheuser-Busch InBev — which together spent more than $1.15 billion on U.S. measured media last year — are pooling their vast scale to wring savings out of media companies.

Web-Tracking Research Emerging From Surveys’ Shadow

BATAVIA, Ohio (AdAge.com) — Replacing "asking" with "listening" has been a hot topic at market-research conferences for the past couple of years. But now some researchers are finally doing more than talking — they're taking steps toward replacing surveys with web tracking.

What’s the Future for Verizon’s IPhone? It’s All Over the Map


NEW YORK (AdAge.com) — Apple is set to drop AT&T as the exclusive carrier of its high-selling iPhone and introduce a new version of the handset for Verizon, which would ship next fall, according to the Wall Street Journal, ending the three-year lock AT&T has had on the iPhone in the U.S. (abroad, the iPhone is usually available on multiple carriers). So what will it mean if the iPhone is added to the nation's largest mobile network — and one of its biggest advertisers?

How Palm’s Marketing Missed, and How It Plans to Recover

NEW YORK (AdAge.com) — Many blame the downward spiral of the Palm Pre on poor positioning and mystifying brand advertising — which the company is now peeling back to focus on pushing the products at the point of sale.

Drug Report: Consumers Rate Rx Remedies Online

NEW YORK (AdAge.com) — Even as Big Pharma wrestles with social-media marketing and the pending guidelines on its use from the Food and Drug Administration, consumers are taking the conversation into their own hands with online communities, message boards, forums and chat rooms.

Top Execs Answer Auto Marketing’s Biggest Questions


NEW YORK (AdAge.com) — In and around last week's New York International Auto Show, Ad Age got in front of marketing leaders at some of the world's major car brands, including Ford, Audi, Hyundai, Volvo and BMW. We asked them how they intend to market through the economic recovery, how they are evolving their global-marketing strategies and what's yet to come.

Anthropology of Ad Agency Summed Up in 2 Minutes Flat


"The Last Advertising Agency on Earth" is a two-minute video about a fictional agency called MPS&C, which held a death grip on the status quo until one day it simply ceased being.

Garfield Says Adieu, AdReview


I'm retiring from AdReview for a lot of reasons, converging more or less by coincidence on my silver jubilee.

Top 100 Trends in Q1 2010 – From See-Through Face Mods to Twitpics as News (COUNTDOWN)

(TrendHunter.com) For Q1 2010, these are the top 100 trends, which include See-Through Face Mods, Soccerific Skin Art and Video Chat Roulette. The rankings are based on millions of views and 7424 new trends. The top Trend…

Top 50 Art and Design Trends in Q1 2010 – From Soccerific Skin Art to Horrifying Digital Manipulatio (COUNTDOWN)

(TrendHunter.com) For…

As Aventuras de Mário, o Publicitário | 79

Mário


Intimate Home Editorials – ‘Soy Cuba’ for French Revue de Modes Depicts Life’s Daily Treats (GALLERY)

(TrendHunter.com) ‘Soy Cuba’ in the spring issue of French Revue de Modes is an intimate editorial shot by Thierry Le Gouès that captures models Januaria Mora and Richel Larosa going about their everyday business.

The…

Quants

Une animation imaginée par le studio Onesize pour un documentaire à propos des analystes quantitatifs en mathématique et en finance. Le sound-design est signé par le Studio Takt, basé dans le centre des Pays-Bas. A découvrir en vidéo dans la suite de l’article.



quants

Previously on Fubiz

Sewn-Up Liptography – ‘Shocking Moments’ by Frank Lalanza Captures Life’s Ineffable Moments (GALLERY)

(TrendHunter.com) There are some moments in life that just can’t be expressed; ‘Shocking Moments’ by Frank Lalanza captures them for all to see. From a shot of sewn-up lips titled ‘Quiet’ to wide-open eyes titled ‘Threat,’…

Wonderland Rings – ‘Alice in Wonderland’ Inspires H. Stern’s New Jewelry Line (GALLERY)

(TrendHunter.com) H. Stern’s new concept collection of Wonderland rings takes the wearer down the rabbit hole where a sculpture garden grows on her fingers. Drawing inspiration from Tim Burton’s latest film, Stern’s collection…