Apr
13
Nickelodeon’s SpongeBob dashes into BR app chart
Posted in: UncategorizedLONDON – King of the apps during the Easter period was Nickelodeon’s SpongeBob Diner Dash Lite game, according to BR’s latest weekly branded app chart.
Apr
13
Tie Dye Watertography – Lindend Gledhill Captures Extreme Water Droplets (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) These high speed water droplet images are psychedelic! Photographer Lindend Gledhill has taken these amazing photos of multicolored water reacting to sound waves from a speaker–and the results are explosive.…
Apr
13
Joanna Lumley wins 4.8m viewers for ITV1
Posted in: UncategorizedLONDON – The first episode of Joanna Lumley’s Nile travelogue for ITV1 gave the channel the lead in the TV ratings last night between 8pm and 9pm, according to unofficial overnight figures.
Apr
13
In Stream Ads Come to Twitter
Posted in: Uncategorizeddiv class=”imageleft”img alt=”twitter_bird_wink_1.png” src=”http://www.adrants.com/images/twitter_bird_wink_1.png” width=”150″ height=”150″ //div
Twitter has launched a new ad platform that will insert ads in search results and relevant streams based on purchased keywords and contextual relevancy.
pa href=”http://feedads.g.doubleclick.net/~a/NP_RCTLsFqjdBmIubr-00G67DZA/0/da”img src=”http://feedads.g.doubleclick.net/~a/NP_RCTLsFqjdBmIubr-00G67DZA/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/NP_RCTLsFqjdBmIubr-00G67DZA/1/da”img src=”http://feedads.g.doubleclick.net/~a/NP_RCTLsFqjdBmIubr-00G67DZA/1/di” border=”0″ ismap=”true”/img/a/p
Apr
13
Marketing, media and PR jobs rise 12%
Posted in: UncategorizedLONDON – The number of new job opportunities in marketing, media and PR have risen by 12% in the last tumultuous year, according to figures released today.
Apr
13
Desmond to launch iPad app for Express
Posted in: UncategorizedLONDON – Richard Desmond’s Daily Express is readying an Apple iPad app with an upfront cost expected to be £1.79, offering free online content as well as a subscription-based replica of the paper.
Apr
13
Twitter inicia hoje sua plataforma de publicidade: Promoted Tweets
Posted in: Uncategorized
O Twitter anunciou hoje, através de seu blog, o lançamento da esperada plataforma de publicidade, intitulada “Promoted Tweets”. É enfim uma resposta para a pergunta que deve circular dentro dos bastidores do serviço desde o seu lançamento: como o site vai fazer dinheiro?
O modelo vai colocar tweets patrocinados nos resultados de busca, inicialmente, e devem aparecer também na timeline dos usuários tanto na versão web quando em aplicações de terceiros, como TweetDeck, Seesmic e Tweetie (comprado pelo Twitter na semana passada).
Dessa forma, a publicidade é encarada pelo Twitter como conteúdo, e a intenção é promover um tweet para que ele se destaque entre o enorme volume de atualizações que um usuário pode receber. Pelo menor por enquanto, apenas um anúncio por vez será permitido.
Os primeiros clientes incluem Starbucks, Best Buy, Sony Pictures, Red Bull, Virgin America e Bravo. Nesse primeiro momento, os anunciantes compram palavras-chave baseadas em CPM, mas o sistema de preços deve ser alterado futuramente, influenciado por métricas que inclui a popularidade do anúncio, como quantidade de retweets e favoritos.
Depois de meses de estudo e testes, o Promoted Tweets deve entrar em funcionamento ainda hoje, e o Twitter promete acompanhar a resposta dos usuários para traçar os próximos planos para a plataforma.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Apr
13
Geometric Patterned Tops – Italian Vogue April 2010 Shows off Metallics in Black White (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Russian beauty Sasha Pivovarova shows off her seductive side in her latest work for Italian Vogue April 2010. Shot by photographer Mario Sorrenti, the shoot takes place against a simple backdrop and shows…
Apr
13
Tic Tac in user-generated football jingles push
Posted in: UncategorizedLONDON – Tic Tac has partnered with the England Supporters Band for promotional activity in the run-up to this summer’s FIFA World Cup.
Apr
13
Alpha Media Names Joseph Mangione Its Latest CEO
Posted in: Uncategorized
NEW YORK (AdAge.com) — Maxim publisher Alpha Media named Joeseph Mangione its latest CEO today, making him the company's fifth CEO since Felix Dennis sold it in August 2007. Mr. Mangione plans to further expand the company's operations in marketing, promotions and events.
Apr
13
The Lady puts Tracey Emin on the cover
Posted in: UncategorizedLONDON – The Lady, the weekly “journal for gentlewomen”, is certain to raise a few eyebrows amongst its old guard of readers with its choice of cover girl this week.
Apr
13
Premier Foods takes Great Little Ideas online
Posted in: UncategorizedLONDON – Premier Foods has launched GreatLittleIdeas.com, a website for its £10m umbrella campaign running across brands such as Oxo, Loyd Grossman, Branston and Homepride.
Apr
13
Why You Should Advertise on Twitter
Posted in: Uncategorized
The New York Times and Advertising Age report that Twitter will be adding advertising tweets to searches. First, to all the Twitter lovers out there: this is the first sign of the apocalypse. Of all the places Twitter could include ads, this is the least obtrusive and the most relevant. People will not desert Twitter for this. It's inevitable — technology services need revenue.
Apr
13
Mauricio Galvan, Leo Olper Join Havas to Build U.S. Hispanic Capability
Posted in: Uncategorized
NEW YORK (AdAge.com) — Havas Worldwide is hiring Mauricio Galvan, one of the U.S. Hispanic market's leading creative directors, and Leo Olper to build a new Hispanic offering for Havas agencies, incorporating a former Euro RSCG Latino unit that only has a few staffers left. The move is the latest example of a growing effort by general-market agencies to bolster their Hispanic capabilities and persuade clients to assign Latino business to them.
Apr
13
Dr Pepper em campanha para “Homem de Ferro 2? com Stan Lee
Posted in: Uncategorized
Duas das marcas que estarão presentes em “Homem de Ferro 2″, Dr Pepper e LG iniciaram promoções em conjunto relacionadas ao filme.
Mas o destaque é o comercial abaixo, criado pela Deutsch LA, e que tem participação especial do próprio Stan Lee, o cara que nas décadas de 1940 e 1950 salvaria Hollywood do século 21, ainda que não soubesse disso.
A produção é da Prettybird e Cutt + Run.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Apr
13
Wax Tailor – I Own You
Posted in: UncategorizedUn très beau clip pour l’artiste Wax Tailor en duo avec Charlie Winston (label Atmosphériques), sur le titre “I Own You”. Un travail produit par Solab et dirigé par Romain Chassaing, avec la participation de Première Heure. La vidéo est disponible dans la suite.
Previously on Fubiz
Apr
13
Suicidetography – The Ari Gabel Endless Bliss Project Highlights Point Of No Return (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Ari Gabel Endless Bliss photo series is a morbid example of suicide-themed photography that explores going to the ultimate point of no return.
By showing mainly limp limbs, the artist manages to put…
Apr
13
Color-Coated Performance Art – Melodie Mousset’s Amazing Technicolor Dream World (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Melodie Mousset’s work is kind of like a box of Crayola Crayons on speed–bright, colorful and wildly vivid beyond belief. Mousset paints, sculpts and puts together live performance pieces.
The first…
Apr
13
Angry Hipster Editorials – Jolijn Snijders Captures Teen Angst for Baby Baby Baby Magazine (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Photographer Jolijn Snijders captures an angsty hipster editorial for Baby Baby Baby Magazine that just screams “You don’t understand me!” in a way that only a teenager could communicate without speaking.…
Apr
13
Warburtons launches latest ad in family baker campaign
Posted in: UncategorizedLONDON – Warburton’s new TV spot continues its latest theme of parodying a Hollywood epic to promote its credentials as the caring baker.
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