Advertising Agency: Inventa, Vancouver, Canada
Group Client Director: Alexa Freudigmann
Creative Account Manager: Trina Mousseau
Account Coordinator: Christine Tarves
Art Director: Kyla Dorey
Published: August 2010
Après le court-métrage The Diary of a Disappointed Book, voici une excellente idée de spot de publicité imaginée pour la marque Lego par Temujin Doran. Une superposition d’objets dans le monde réel, en fonction de la situation et du lieu. A découvrir dans la suite.
Great street art marketing campaign for a tape brand.
Advertiser: Orto (Simobil)
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| THE ORIGINAL? JourJ – Comics Book Cover – 04/2010 Source : Amazon.fr Editions Delcourt Paris (France) |
LESS ORIGINAL : Courier International Magazine “Learn to anticipate” – 09/2010 Source : Adsoftheworld / Agency : Saatchi & Saatchi Paris (France) |
(TrendHunter.com) For the week of September 19th, these are the Top 50 trends, which include Fairytale Tree Houses, Deviant Relationship Shoots and Paradise Penthouses. The rankings are based on hundreds of thousands of…
(TrendHunter.com) Based in Canberra, Australia, the sculpture of ‘Poppy Crossing’ brings sheet metal to life. Inspired by natural motifs and print design, the artist Hayley Crossing began displaying her metallic masterpieces…
Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Design Director: John Kieselhorst
Associate Creative Directors: Napper Tandy, David Cuccinello
Art Director: Bryan Carroll
Copywriter: Aroon Mukhey
Director of Print Services: Meredith Ball
Production Company: MOREmedia
Photographer: Kate Montgomery
Director: Josh Forbes
Production Designer: Bradd Wesley Fillmann
Media Consultant: GranDesign
“Without your support, his fight is already lost.”
Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Directors: Florian Roussel, Olivier Gamblin
Copywriter: Guillaume Blanc
Photographer: Yann Forhan
(TrendHunter.com) There is no doubting why the ‘Wave in Vejle’ won a 2010 Leaf award for residential building of the year — it’s absolutely gorgeous. Aptly named, I wouldn’t be surprised to find surfers appraising its…
L’artiste Caleb Charland présente son étonnant travail et cette série de photographie inspirée par les livres d’expériences scientifiques. Le “monde de la science” mélangé avec l’art, car il met en scène des objets du quotidien comme des allumettes, stylos ou encore des miroirs.
(TrendHunter.com) The ROLU chair collection is plain and simple, but also strangely eye-catching. Made entirely out of plywood, the collection focuses on the lines that can be created, forming interesting silhouettes that…
Why knowing too much about consumer-buying proclivities could be considered an invasion of privacy, even though marketers can give consumers just what they want.
NEW YORK (AdAge.com) — ABC needs to pull a desperate housewife out of its fall schedule. In 2004, after suffering a drop in upfront ad sales thanks to an overdependence on game show "Who Wants to Be a Millionaire," ABC greenlit "Lost" and "Desperate Housewives," which fueled its resurgence. This fall, ABC's hoping for a similar jolt. The network has grown reliant on a group of aging stalwarts and that has ad buyers concerned.
NEW YORK (AdAge.com) — Facebook has been collecting thumbs up on everything from Levi's black denim leggings to Sarah Palin videos since April. But where do all those clicks of approval go? And when are brands going to benefit?
BEIJING (AdAge.com) — A scandal unfolding in China that involves kickbacks, money laundering and prostitution at a five-star hotel in has set off a firestorm in the country's ad industry — but more broadly is shining a light on the unusual media relationships that often foster media corruption in the country, one of the world's most promising ad markets.
NEW YORK (AdAge.com) — In an interview with Ad Age, Chief Marketing Officer Don Boerema talked about why you won't see ADT on "SNL" anytime soon, marketing a new type of security and how he keeps his nearly 12-year partnership with Doner on track.
NEW YORK (AdAge.com) — In a classic case of more not necessarily being better, the rise of digital and social media has spawned a host of new metrics and measurement systems. Whether marketers really know more as a result is more doubtful, however, giving rise to efforts to validate which metrics are really worthwhile.
For those of you who have watched the proceedings from the sidelines, scratching your heads or combing the trade-pub comments to learn what really happened, here's one insider's take on why high-level creatives leaving agencies is becoming such commonplace.
CHICAGO (AdAge.com) — The king of beers is looking for some fresh ideas from a new advertising-agency partner in an effort to stave off a sustained Stateside sales slide. Anheuser-Busch will be seeking input from independent shop Anomaly as the brewer seeks to pump up its iconic Budweiser brand, which has suffered sales declines.
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