One of my first memories of the advertising industry was walking past an ad agency in my hometown and noticing a row of European cars parked outside. I recall thinking at the time: "Hey, I'm not exactly sure what this company does, but I wouldn't mind getting a job there!" This month, we test drove the media strategies for BMW and Audi.
New viral video campaign for the new Nissan Juke car.
Advertiser: Nissan Juke
Alex Jansen é dono do Forza Service, uma oficina especializada na paixão automobilística dos italianos. Ao lidar todo dia com Ferrari’s, ele conta como o carro é um animal selvagem, uma obra maravilhosa, e que o barulho do motor é como música para os ouvidos.
Mas no final, pergunta: “E porque eu dirijo uma BMW?” Veja o vídeo abaixo para saber a resposta.
A criação é da JWT da Holanda.
Post originalmente publicado no Brainstorm #9
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The Democratic National Committee's new logo is more akin to a Facebook or Twitter app logo, with nary a red-white-blue flag motif in sight. In fact, with its dark-blue-encircled, lighter-blue capital D, it would fit nicely alongside the lowercase F and T now so familiar among social-media users.
Après le gameplay trailer produit par Goldtooth Creative, voici la nouvelle campagne de publicité d’EA Sports à l’occasion du jeu Fifa 11. Conçue par “Wieden+Kennedy Amsterdam” avec la présence de Rooney, Karim Benzema et Giorgio Chiellini. A découvrir en vidéo dans la suite de l’article.
A Samsung, oportunamente, se associou a banda OK Go para promover sua câmera NX100.
Os caras são conhecidos por terem criados alguns dos clipes mais criativos dos últimos anos, e a proposta da Samsung é que eles produzam um novo vídeo, para a música “Last Leaf”, usando a câmera da marca e explorando as funções da lente.
No site da campanha, as pessoas podem dizer como elas acham que o clipe deve ser, e uma série de making of vai acompanhar o processo de criação e produção da banda.
Paralelamente a essa iniciativa publicitária, o OK Go acaba de publicar seu novo clipe – esse não produzido com uma camera da Samsung – para a música “White Knuckles”. Só uma pena que eles tenham optado por utilizar cães no vídeo, deixem os bichos quietos em casa.
Vale lembrar que a banda esteve no Brasil na semana passada, se apresentando no VMB 2010 e no Estúdio Emme em São Paulo.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — What if, when asked for a security code online, instead of typing a non sequitur, you typed a brand name? That's where Solve Media comes in to play. The company, which was created a little less than a year ago, has been working furiously to perfect a security technology that allows advertisers into this space, and they are officially launching today.
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In a recent study of online advertising executives, TagMan, a online ad tag management, found almost all (99%) faced problems with ad pixel/tag implementation and management.
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During September, National Disaster Preparedness Month, Americans need to be focusing on a different kind of disaster: financial illiteracy. John Hope Bryant of Operation Hope tells marketers how they can help.
There has been lots of analysis of the impact of the search alliance between Bing and Yahoo on the search advertising market. GroupM, the holding company for WPP's four media shops, is throwing its predictions into the mix with "Financial Implications of the Yahoo and Microsoft Search Alliance," posted below.
Un véritable montage et showreel de l’ensemble des shootings en time-lapse de Mike Flores. Un travail avec le système de commande de mouvement “The Stage Zero Timelapse Dolly Kit”, le tout sur la bande-son de Hans Zimmer : Dream is Collapsing extrait de l’OST du film Inception.
(TrendHunter.com) The ‘My Dark Little Room’ series is another addition to August Bradley’s delightful but dark Hasselblad Masters Book. Involving lone characters in what seems like an abandoned house, ‘My Dark Little Room’…
NEW YORK (AdAge.com) — With the recent focus on Hispanic-targeted media and entertainment, one arena is still largely untapped: video games. But that's about to change as "Lucha Libre AAA 2011: Heroes del Ring," a Mexican wrestling game from upstart publisher Slang, prepares to enter the ring next month.
Advertising Agency: DraftFCB, Jakarta, Indonesia
Creative Director: Dyah Aryani
Art Directors: Seto Setiawan, Ridward Ongsano
Digital Imaging: Adrianka
Published: August 2010
Advertising Agency: DraftFCB, Jakarta, Indonesia
Creative Director: Dyah Aryani
Art Director: Seto Setiawan
Copywriter: Rina Putri
Photographer: Oetomo Photography
Additional credits: Digital Imaging: C!Production, Defitriadi
Published: August, 2010
Super Mario Bros is celebrating its 25th birthday with nice viral videos.
Advertiser: Super Mario Bros
(TrendHunter.com) The Calvin Klein underwear campaign does not disappoint. Featuring hot bodies, fun undies and a whole lot of skin, the staple brand for stylish underwear really outdid themselves this time around.
The…
Production House: Oxygen Production, Sudan
Creative Director: Mahmoud Hamed
Director: Hussien Shawkat
DOP: Gamal El Boushy
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