Apr
23
McDonald’s to introduce new take on iconic campaign
Posted in: UncategorizedLONDON – McDonald’s is to update its iconic ‘I’m loving it’ campaign with a new iteration likely to hit UK TV screens within the next six months.
Apr
23
Marcus Eriksson
Posted in: UncategorizedCoup de projecteur à propos des travaux du photographe suédois Marcus Eriksson sur son nouveau portfolio. Des clichés de personnalités sportives américaines et une composition toujours soignée. Plus de visuels de ce photographe dans la suite de l’article.
Previously on Fubiz
Apr
23
NYTimes readies paid iPad app but mum on paywall
Posted in: UncategorizedNEW YORK – The New York Times continues to offer scant details regarding its “metered model” paywall, but has said a paid for Apple iPad app is on the way, which is due to debut in January when it is also expected the paper will launch its paid content plans.
Apr
23
Glamour Is Magazine of the Year but New York Takes the Most Prizes
Posted in: Uncategorized
NEW YORK (AdAge.com) — Conde Nast's Glamour was named magazine of the year at the annual National Magazine Awards held Thursday night in New York, taking home the trophy in a new category meant to honor a title that is superior both in print and digital, while New York magazine took home the most prizes, including one for its service package "For and Against Foreskin."
Apr
23
Keegan and Stubbs front ESPN’s ‘barbershop’ campaign
Posted in: UncategorizedLONDON – Kevin Keegan is starring as a barber in a new viral campaign to promote the sports coverage being featured on ESPN next season.
Apr
23
Colgate: Nutcracker
Posted in: Uncategorized
Advertising Agency: Advantage Y&R, Windhoek, Namibia
Creative Director: Patrick Held
Copywriter: Cobus Theyse
Published: December 2009
Apr
23
Steve Harding promoted to global CEO of OgilvyAction
Posted in: UncategorizedLONDON – The Ogilvy Group has appointed Steve Harding as global CEO of OgilvyAction, its experiential and promotional network.
Apr
23
DFS sold for £500m as part of plans to expand
Posted in: UncategorizedLONDON – DFS has been sold to private equity firm Advent International for a reported £500m, as part of plans to expand the UK’s biggest sofa retailer.
Apr
23
New Coke: One of Marketing’s Biggest Blunders Turns 25
Posted in: Uncategorized
Today marks a quarter century of one of marketing's biggest blunders — and the sixth biggest moment in 75 years of advertising, according to Ad Age: New Coke.
Apr
23
Best Buy to sell ‘green’ technology such as electric cars
Posted in: UncategorizedLONDON – Best Buy has revealed plans to sell electric cars in its stores, in an area dedicated to “energy-saving and green-efficient technology”.
Apr
23
AOP reveals contenders for online publishing awards
Posted in: UncategorizedLONDON – The Association of Online Publishers has published its awards shortlist for 2010, with BBC Worldwide, Channel4.com, Guardian News & Media and FT.com among those battling it it out for best digital ad sales team.
Apr
23
The Brooklyn Brothers poaches DLKW head of planning Tom Johnstone
Posted in: UncategorizedLONDON – The Brooklyn Brothers has hired Tom Johnstone, the head of planning at Delaney Lund Knox Warren, as a strategist.
Apr
23
Microsoft makes $4bn despite drops in online services
Posted in: UncategorizedLONDON – An improvement in corporate spending on computers and a new operating system helped Microsoft boost net income by 35% in the last quarter, to $4.01bn.
Apr
23
Leaders’ Debate attracts 4.1m across Sky and BBC
Posted in: UncategorizedLONDON – The second leaders’ debate last night was watched live across Sky 3, BBC News and Sky News by an average of 4.1 million viewers, according to unofficial overnight figures.
Apr
23
Buxton Water revamps packaging with ‘cleaner design’
Posted in: UncategorizedLONDON – Bottled water brand Buxton has brought in design agency Holmes & Marchant in an attempt to capitalise on the growth of British waters at the expense of their Danone-owned competitors.
Apr
23
Chatroulette: hide boobs and nudity with Calvin Klein
Posted in: UncategorizedNice viral marketing campaign for CK (Calvin Klein) on Chatroulette.
As everyone knows Chatroulette developped by the Russian student Andrey Ternovskiy is full of sex and nudity.
Calvin Klein has decided to offer a small program that is scanning nudity on Cahtroulette and is then[…]
Apr
23
UKTV to run 3D campaign for extreme game show
Posted in: UncategorizedLONDON – UKTV’s Watch channel will launch its new TV game show ‘Scream If You Know the Answer’ through a multi-platform campaign, with a 3D trail created by Red Bee Media.
Apr
23
Aegis’ Buhlmann closes in on £1m pay mark
Posted in: UncategorizedLONDON – Aegis group chief executive Jerry Buhlmann took home £974,000 in 2009, when he was Aegis Media chief executive, despite the company reining in its overall payout to directors by half, to £3.3m.
Apr
23
Virgin Atlantic under investigation for price-fixing
Posted in: UncategorizedLONDON – Virgin Atlantic has been hit by allegations by the Office of Fair Trading that it colluded with Cathay Pacific to fix airfares.
Apr
23
Manchester Utd ranked world’s most valuable club
Posted in: UncategorizedLONDON – Forbes has ranked Manchester United as the most valuable football club in the world in results based on the 2008-2009 season, although its value is down 2% on its 2007-2008 results.
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