Oops, I did it again. I gave away our services to a client who "desperately" needed us to deliver things way outside of the scope of our agreement. These deliverables, I was told, would be the sure ticket to gaining awareness for the programs and ultimately securing the appropriate amount of funding and head count for the program in the next fiscal year.
Luc Bardin, group chief sales and marketing officer at BP, admits the oil giant has a “massive task” ahead to try and salvage its reputation following this year’s spill in the Gulf of Mexico.
Sabe porque é legal morar no Reino Unido? Porque lá eles tem selos de Natal do Wallace & Gromit.
A série 2010 foi criada pela equipe de design do Royal Mail, em conjunto com a Aardman Animations. A venda começa em 2 de novembro.
Post originalmente publicado no Brainstorm #9
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Microsoft will launch Zune, its music and video streaming and downloads service, in the UK this autumn in an attempt to claim a share of Apple’s and Spotify’s market.
Como parte do esforço arrojado de branding para reposicionar as cenourinhas crocantes Baby Carrots, a CP+B e a unit9 desenvolveram o Xtreme Xrunch Kart, um mobile game que faz uso do microfone do iPhone.
Segundo a descrição App Store:
Radical aerials. Badical explosions. Are you XTREME enough? Then grab your baby carrots, you’re gonna need ’em bro! Strap into your rocket-powered shopping kart and blast through five different XTREME levels. Crunch into actual baby carrots near your mic to unleash unholy speed bursts and perform XTREME aerial tricks. Wicked!
For best results, crunch your baby carrots about six inches from the microphone, play in a quiet spot, and plug in your headphones.
Além do mobile game, um novo site, mais moderno, dinâmico, cheio de conteúdo e inspirado nos sites de marcas mais “cool”, pois também utiliza uma boa integração com redes sociais, faz parte da estratégia de presença digital da “nova” Baby Carrots.
Para quem não se lembra, esta campanha de reposicionamento de marca teve a intenção de tornar o produto mais atrativo para crianças e jovens, um público geralmente acostumado com junk e fast food.
A partir de agora, portanto, as novas embalagens das cenourinhas crocantes Baby Carrots são vendidas em forma de saquinhos iguais aos de salgadinhos e também podem ser encontrados em vending machines.
Como se vê neste caso, mesmo se a estratégia de branding prezar pela inovação por si só, fica impossível ignorar os meios digitais, ainda mais quando o rejuvenescimento da marca e do target fazem parte do brief.
Ad Age chatted with Dan Ariely, the Duke University professor, frequent TED speaker and author of "Predictably Irrational," and "The Upside of Irrationality," to drill deeper into some of his theories and how they could help marketers make more money.
Ed Feast, 29, left his job as media manager at AdConnection on 1 July to start his own media planning and buying agency MarketPlace on 1 September. He tells Media Week about the first ‘terrifying’ month of his new venture, building the business from one member of staff… and no clients
Une nouvelle collection de time-lapse prise dans la baie de San Francisco durant toute cette dernière année. Un travail vidéo réussi intitulé “The Unseen Sea” par Simon Christen, sur la bande son : Nick Cave – Mary’s Song. A découvrir en vidéo HD dans la suite de l’article.
Twitter is aggressively targeting UK marketers as it looks to roll out its Promoted Tweets ad platform to brands outside of the US.
(TrendHunter.com) ‘Yesterday’s Girl’ is definitely a retro throwback. Instead of getting lost on the funky road towards sky-high beehives, vibrant fabrics and party-hard people, this portfolio is subtle, sweet and serene.…
NEW YORK – A sign of changing times at Hearst Magazines, as it appoints an ad director to oversee tablet advertising and its news App Lab.
The new video game FIFA 11 is starring Rooney in its video!
Advertiser: FIFA 11 EA Sports
SINGAPORE – Sean O’Brien (pictured) has been appointed as the regional chief client officer at Aegis Media Asia-Pacific to develop new business in reporting to Nick Waters, Asia-Pacific CEO.
MCBD has created a TV and online campaign for Which?, the consumer product reviews magazine, in a bid to attract slightly younger customers as well as its core audience.
(TrendHunter.com) In hopes to systematically conserve water usage, Yan Lu constructed a modern style sink with an integrated fish bowl, which actually includes a live fish. The Fishbowl Sink concept is an actual sink where…
Dell has promoted Karen Quintos to chief marketing officer, after Erin Mulligan Nelson left to join software company Bazaarvoice.
‘The Inbetweeners’ attracted an average audience of 2.5 million last night, the second-highest audience on digital channel E4 and just short of last week’s opening episode’s figures, according to unofficial overnight figures.
The Times continues its drive to push readers online while anticipation builds around the next Harry Potter film release.
The Vodafone World of Difference programme matches up volunteers with chosen youth charities, based on their skill sets and personality traits. Print and outdoor executions directed the public to an online âLend Yourselfâ quiz, which required potential volunteers to answer a series of quirky questions. Their answers revealed whether they were a HEART, HAND OR MIND person, and allocated them to the most appropriate charity.The work from Colenso BBDO, Auckland
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Directors: Zoe Hawkins, Kian Heinnen
Copywriters: Zoe Hawkins, Kian Heinnen
Producer: Phil Newman
Designer: Kate Slavin
Account Service: Cath Bosson, Kate Smart, Hannah Watson
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