LONDON (AdAge.com) — A Norwegian dairy brand has a novel approach to new-product development: A herd of 10 tweeting cows in a field will choose the next flavored-milk drink TINE launches, with input from Facebook visitors. Dairy marketer TINE and Oslo-based DIST Creative, part of Aegis Group, is promoting Litago, a flavored-milk brand popular with young people in the Nordic country.
A Wikipedia é vida. Sabemos disso. Mas você deve conhecer centenas de casos de pessoas que a utilizam com o cérebro desligado, dão ctrl+c ctrl+v no que está escrito ali e boa, “sou o espertão”.
Tudo bem, podemos compreender isso. Porém, talvez o que você nunca tenha visto, é alguém utilizar a gloriosa Desciclopédia como fonte. Segundo a campanha da candidata Roseana Sarney no Maranhão, “estão insultado os maranhenses na internet”. E de onde tiraram essa informação? Da sensata e verdadeira Desciclopédia, claro.
Obviamente, pode-se alegar que fizeram isso de propósito – para tentar validar a conspiração online que mostram no vídeo – e acredito nessa hipótese, mas isso só torna o fato pior ainda. Mais um passo, e vão dar notícias do Diário de Barrelas na TV, ou no mínimo vai ser acusado e processado por publicar mentiras na rede mundial de computadores.
A Desciclopédia publicou uma nota sobre o caso:
“Roseana Sarney, embora você não tenha entendido ESSE ARTIGO É UMA PIADA. Veja como zoamos democraticamente todos os estados brasileiros consultando a Categoria:Estados do Brasil. E valeu pelo merchandising em rede estadual e em horário nobre.”
Post originalmente publicado no Brainstorm #9
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Après la paire d’Adidas Leather Wings 2.0, voici ces nouveaux modèles du designer américain Jeremy Scott pour la saison prochaine avec la collection Adidas Originals 2011. Un travail audacieux avec cet ours en peluche entièrement intégré dans la chaussure, en version brun ou rose.
Welcome to Disintermediation 2.0, where the content is video. It's entertainment not news. And the stakes (at least the monetary ones) are much higher.
Advertising Agency: Jung von Matt Matt/Alster, Germany
Creative Director: Armin Jochum, Fabian Frese
Copywriter: Torben Otten, Georg Baur
Art Director: Tilman Gossner
Graphic Designer: Johannes Riffelmacher
Advertising Agency: Jung von Matt Matt/Alster, Germany
Creative Director: Armin Jochum
Copywriter: Torben Otten, Georg Baur
Art Director: Tilman Gossner
Graphic Designer: Angela Bolliger
Illustrator: Suzanne Levesque
Art Buyer: Karen Blome
Olha a Santo exportando o humor nonsense argentino para outras partes do mundo. Essa é a campanha dos tênis da Diesel, que segundo a assinatura “não servem para correr, mas são ótimos para chutar bundas”.
O site diesel.com/sneakers traz uma série de vídeos e anúncios da linha de calçados da marca, mostrando quem merece ter a bunda chutada, um treinamento de chutes e até a chamada Kick Ass Machine.
Abaixo, selecionei alguns dos melhores exemplos pra você poupar tempo:
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Advertising Agency: Jung von Matt Matt/Alster, Germany
Chief Creative Officer: Armin Jochum
Creative Director: Christian Fritsche
Art Director: Tilman Gossner
Graphic Designer: Johannes Riffelmacher
Scriptwriter: Georg Baur, Torben Otten
Agency Producer: Marcus Loick
Account Supervisor: Sonja Stockmann
Account Manager: Nils Heimes, Sophie Lewens
“A journey as beautiful as life has to start from water. The official water of Naples Airport.”
“Home is where you recognise flavours. The official water of Naples Airport.”
“The heart is the only suitcase that carries things bigger than itself. The official water of Naples Airport.”
“If you want to get to know a new land, better start with its water. The official water of Naples Airport.”
Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Massimo Filimberti
Copywriter: Vincenzo Garzillo
Digital Artist: Livio Ansaldi, Balalò
Published: June 2010
Découverte des travaux photos de l’anglais Robin Friend à travers ses différentes séries et son portfolio. Beaucoup de talent et une production d’images comme ces nombreux paysages surréalistes. Une perception très particulière des lieux, à découvrir dans la suite.
“Tough luggage from American Tourister.”
Advertising Agency: Contract Advertsing, Mumbai, India
Creative Director: Manish Ajgaonkar
Art Director: Pradnya Raut
Copywriter: Qainat Mansoor
Photographer: Amit Thakur
Additional Credits: Sanjay Shinde, Abhishek Chendwankar
“Omo. Dirt is good.”
Advertising Agency: Neogama BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fabio Astolpho
Copywriter: Eduardo Andrietta
Photographer: Eduardo Rodrigues
Illustrator: Iran Alves da Silva
Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Executive Creative Director: Shwetabh Gupta
Art Director: Roshan Quintus, Rishini Jayasinghe
Copywriter: Shwetabh Gupta, Farzad Mohideen
Account Planner: Ronald Peiris
Published: September 2010
The second viral video for the Diesel snearkers brand that are not made for running but kicking asses!
Advetiser: Diesel
“Chocolate with whisky. L’Univers de Chocolat.”
Advertising Agency: Dentsu, São Paulo, Brazil
Vice President: Niki Tsuji
Executive Creative Directors: Felipe Cama, Alexandre Lucas
Creative Directors: Felipe Cama, Alexandre Lucas
Art Director: Adriano Alarcon
Photographers: Rogério Miranda, Cadu Maya
Art Buyer: Ana Luiza Rodrigues
Account Managers: Fabio Britto, Tiago Lara
Advertiser’s Supervisor: Nicolas Galland
Advertising Agency: BBH, London, UK
Creative Directors: Kevin Stark, Nick Kidney
Art Director: Mark Reddy
Designer / Illustrator: Rich Kennedy
Une belle conception des bureaux imaginé par le studio Sprikk pour l’agence de conseil Yanno, basé à Utrecht aux Pays-Bas. Un environnement qui favorise la lumière naturelle avec des cabines et des structures en bois accueillant toutes les situations de travail, entres réunions et détente.
(TrendHunter.com) The Melissa Cooke ‘Vacuum’ series depicts exactly what parents and teachers have always warned not to do: putting your head inside a plastic bag. This shocking collection of large-scale graphite sketches…
(TrendHunter.com) Famous for his knitwear and dubbed as the ‘Knitwear King,’ Mark Fast took hints from popular London fashions as he incorporated the fun use of fringe into his Mark Fast Spring 2011 collection.
This extra…
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