“We push you to the limit so you can feel alive again.”
Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Marc Mallafré
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Carles Nin
Published: May 2010
The government has published detailed information on government spending, including its advertising, over the past two years, as part of Prime Minister David Cameron’s openness drive.
Une série de visuels représentant les très belles réalisations de l’illustratrice Fine Kohl. Cette artiste allemande présente ses travaux de haute qualité sur un Moleskine, ainsi que des photographies de son livre pop-up conçu pour sa thèse de fin d’étude.
Relations between press barons flower at Chelsea, Primesight’s sales boys scrub up well at Sex and the City 2, MEC hits Zenith where it hurts, and Shortlist Media backs a surprising winner. PLUS: Win an iPad
Diageo has overhauled its global marketing department in a bid to move towards a category-led approach.
Suntory, the Japanese single malt whisky brand, has appointed Nexus/h as its first retained UK advertising agency.
B&Q has started selling a garden gnome wearing an England football strip, as it hopes to prevent a drop-off of DIY sales usually associated with sporting events.
LONDON – River Island has appointed Landor Associates to undertake a brand evaluation project to give it the edge in the increasingly crowded fashion retail market.
Pernod-Ricard brand Kahlua has moved its multimillion global advertising account out of Publicis New York and into TBWA’s New York office.
Aviva has launched an ad campaign encouraging consumers to nominate local community ‘heroes’.
McGarry Bowen, the US headquartered creative agency, is launching a London office, mirroring its parent company Dentsu’s recent move to the UK.
NEW YORK – The New York Times is following the trend to bring in more bloggers to its website with the news that it is folding the top political blog FiveThirtyEight.com into the NYTimes.com.
The Financial Times’ iPad app has registered three times more downloads in its first two weeks since launch, than its iPhone app managed, according to the publisher.
BSkyB has acquired Virgin Media Television for up to £160m and entered into a number of agreements providing for the carriage of certain Sky standard and high-definition (HD) channels.
Travel brands have called on the new coalition government to create a new “fair” taxation system, which does not put off consumers.
Advertising Agency: JWT, Singapore
Regional Executive Creative: DirectorTay Guan Hin
Executive Creative Director: Ali Shabaz
Creative Director: Koh Hwee Peng
Copywriter: Gao Yuanheng
Art Director: Tay Kok Wei
Producer: Abby Glassfield
Illustrator: Robert Hunter
Typographer: Tay Kok Wei
Expedia is to implement a ‘try-before-you-buy’ scheme in an attempt to increase bookings.
LONDON – Yum! is to re-introduce its Taco Bell Mexican fast-food chain to the UK.
Sony Computer Entertainment UK has signed up 80s chart acts Belinda Carlisle and Vanilla Ice to front a summer-long music-themed campaign for its PlayStation music-game series SingStar.
Richard Desmond, the owner of the Daily Express and Daily Star, has said he wants to buy The Sun newspaper from Rupert Murdoch, despite the UK’s biggest tabloid not being for sale.
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