NEW YORK (AdAge.com) — Joanne Bradford, the newly minted chief revenue officer for Demand Media, seems to be drawn to seemingly insurmountable challenges. Now at Demand, she's striving to increase sponsorship dollars for a closely watched startup that is often seen as a risible attempt at journalism, a "content factory" churning out "link-bait."
(TrendHunter.com) The ‘If It Was My Home’ website uses oil spill visualizations to demonstrate the seriousness and severity of the BP disaster. The website allows you to pick your location and from there, transports the…
At the ripe old age of 18 months, my son Carson is already a veteran iPhone and, now, iPad user. Having watched him control his exploration of media for nearly six months, I'm now convinced that there is no future for passive video consumption on any device — at least not once marketers become interested in him.
Advertising Agency: Sid Lee, Montreal, Canada
Creative Director: Kris Manchester
Art Direction & Design: Dominic Prevost
Copyriter: Evan Brown
Director: Nima Nourizadeh
Editing: Marka
Post Production & Special Effects: The Mill
Sound: Boogie
Ou todas as séries de TV acontecem no mesmo dia – ainda que se passem na década de 1970 – ou alguém está querendo economizar na produção. E o melhor: são de emissoras diferentes.
Não consegui reconhecer todos os programas, mas isso pouco importa nessa imagem esclarecedora.
Post originalmente publicado no Brainstorm #9
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All of this hype surrounding online privacy is a red herring, especially as it regards Facebook.
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In this Borheierh Lowe-created, Hungry man-produced commercial for Unilever, we see what it would be like if our bad breath had the ability to speak.
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We always thought Desmond’s failsafe maneuver transported people to the island.
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Baileys has appointed Bartle Bogle Hegarty (BBH) to handle its £40m global advertising account.
A Adidas continua a sua mistureba nerd descolada, com “Star Wars” e ilustres como David Beckham, Daft Punk, Snoop Dogg, Noel Gallagher, entre outros. Só que agora, temos a adição de um novo elemento: Copa do Mundo.
Ou melhor, Copa do Mundo assistida na famosa cantina Mos Eisley. Tem até o Franz Beckenbauer, nessa edição 2010 de uma das cenas fundamentais do cinema (e da vida).
Post originalmente publicado no Brainstorm #9
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After messing with Dodger Stadium, it seems King Kong headed to Santa Monica Pier to leave his mark.
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Leroy Stick has a beef not just with BP, but with the PR industry as well. "This isn't a PR nightmare," he says. "It's an actual nightmare."
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Barely making an appearance in this new Univision commercial that touts the network’s exclusive Spanish-language coverage of the 2010 FIFA World Cup, Shakira sings “Waka Waka (Esto es Africa/This Time for Africa),”
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Need to find the best ferry to the Cape and Islands? Yea. There’s an app for that.
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“The creative team behind the conception and writing of the spots has asked to not be revealed, as they work for a well-known U.S. advertising agency by day.”
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UK retail expenditure is expected to receive a £1.3bn boost during this summer’s FIFA World Cup in South Africa, according to Verdict, but the uplift will only be in certain retail sub-sectors.
Challenge
“Kaiak” is the best-selling men’s fragrance in Brazil. Working-class men are its target market. It is sold door-to-door exclusively. The client wanted to make an online campaign to announce that the product had changed — but not much more than that. We couldn’t show the new fragrance on the internet … Unless we could find a way to put the scent on the banner! And that is what we did!
Solution
First we made an agreement with more than 15 Internet cafés, which are used mostly by young working men who do not have computers in their homes. Then we created a plug-in that inserted the banner on the Internet cafés’ internet start page. The banner read “The best selling men’s fragrance in the country just changed. Want to try it? Click this banner. It’s scented.” After the click the banner went out of the computer screen at the same time a custom hardware developed by us, ejected a paper version of the banner with the scent sample.
Results
The scented banner had a click-through rate of 17.2% — That is 43 times higher than the global average. 10,000 scented banners were distributed in just one weekend.
Advertising Agency: ID\TBWA, São Paulo, Brazil
Concept: Domenico Massareto
Creative Director: Domenico Massareto
Planner: Igor Puga
Production: Natalia Gouvea
On Air: May 2010
In this week's Top 10 Most Tweeted Brands chart, there are three major signs of globalization: South Korean boy band Super Junior, tweets about European soccer and the prominent presence of the Eurovision Song Contest.
Advertising Agency: DDB, Amsterdam, The Netherlands
Art Director: Ruben Sonneveld, Daniel Snelders
Copywriter: Niels de Wit, Robert van der Lans
Director: Jeroen Annokkee
Published: May 2010
Consumers were not particularly offended by two of the ASA’s most complained about ads of 2009, according to the latest BR Video.
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