Hasta La Creative!

You may have noticed that Twitter is on the fritz again today. All morning I've been getting the "Twitter is over capacity" error message ("Too many tweets! Please wait a moment and try again") and the Fail Whale graphic. The Fail Whale appears to be all too happy that he's being airlifted from the ocean, perhaps because he saw an oil plume headed directly for him. (Should we blame Twitter's outage on BP? Sure, why not?) Which brings us to the latest weekly Trendrr chart, a collaboration between Advertising Age and social-media tracking service Trendrr.

Burt's Bees and Whole Foods lead the 2010 ImagePower Green Brands Survey's list of top 10 U.S. brands perceived to be the greenest, with Aveeno and Microsoft joining the list this year. The fifth annual study also found that in the U.S., people are more concerned about the economy than the environment, while in developing countries, such as Brazil and India, the environment takes precedence.

Ontem aconteceu a premiação do YouPix, Melhores da Websfera 2010, que durante o último mês enchemos o saco dos leitores pedindo votos.

Tínhamos quatro indicações, e graças a participação da audiência levamos dois importantes prêmios: Melhor Layout de Blog e Blog do Ano.

É um ótimo reconhecimento do trabalho que estamos fazendo nos últimos anos, e ainda melhor porque foi escolhido por quem acompanha, conhece e vive a internet, tanto na primeira fase de indicações quanto na votação aberta.

Um muito obrigado de toda a equipe a todos que votaram e continuam prestigiando e colaborando com o Brainstorm #9 desde 2002.

In Guiné-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances.This is the Marathon for water.

Advertising Agency: Leo Burnett, Iberia
Creative Director: Chacho Puebla
Creative Advisor: Tura
Art Director: Renato Lopes
Copywriter: Erick Rosa
Account Director: Paula Lopes
Account Executives: Ines Almeida, Fernanda Manso
Producer: Cristina Almeida
Account assistant: Fred BentoVideo: Hugo Lage

Did @BPGlobalPR just run afoul of Twitter's impersonation policy?

Golden Billboard: A billboard wrapped in 22-karat gold has been unveiled by Rethink to promote the new “Treasure!” summer exhibit at the Vancouver’s science-based museum. The 18.5-square metre billboard–which took three weeks and $11,000 to produce–is the first of its kind in the world, said Rethink spokeswoman Jennifer Newstead. The golden behemoth was created with the help of Brian Dedora, a master gilder in Vancouver. Located near the busy Granville Island market, the billboard was covered with gold pounded so thinly that only 56 grams of the precious metal was needed to cover the entire surface. The three-dimensional letters that spell out the headline “2 oz. of Gold Can Cover A Billboard” are covered with gold as well.

Diamond Billboard: A billboardwith glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Copywriter: Rob Tarry
Art Director: Carson Ting
Account Person: Jennifer Newsted
Producer: Jim Leith
Production: Dyna Graphics
Published: May 2010

With a very low budget, to increase the number of persons willing to dance in the street dance club “Under Break”. They chose to use in the pictures the objects, without which, it is (almost) impossible to dance: spot shoes namely the most convenient and the most popular models for street dance, as visual insertions in the ad spaces of public transport seats, with the message “Add some will and you will be ready for street dance”. Over 60 phone calls in the first week (comparing to 3 calls per week before the advertising campaign) and, as a result, the increase of number of people willing to attend the club courses. People started talking about what they saw and became therefore free promoters of the idea.

Advertising Agency: Piko, Chisinau, Moldova
Art Director: Eugen Catruc
Copywriter: Constantin Sarcov
Account Manager: Olga Ceaglei
Published: February 2010

I have seen past colleagues lose clients' interest by not controlling their passion and coming across as fanatics spewing empty words. Worse, they come across as if they are pushing for something solely because "it is the right thing to do by them and the Hispanic people," instead of because it is the smart thing to do to grow the client's business. We cannot forget that our role is to be objective in our recommendations and the voice of the consumer for our clients.

Depois de muitos checkins, talvez você já tenha cansado das badges do Foursquare. Elas ficam lá decorando seu perfil, mas no fim das contas não servem pra nada como toda “digital candy”.

Porém, o Foursquare – que continua apresentando impressionantes números de crescimento – pretende dar um novo significado para elas e começou o teste pela Internet Week que está acontecendo em Nova York essa semana. Quem dá check-in no evento ganha uma badge especial, e ao apresentá-la para os organizadores se tem acesso prioritário em algumas áreas e acontecimentos do evento.

Ou seja, é a badge com benefícios. O conceito ainda está em testes, mas deve ser oferecido em breve para marcas e estabelecimentos interessados.

Outro anúncio feito pelo Foursquare na Internet Week, é a parceria com a CNN para Copa do Mundo. Quem der check-in em qualquer estádio da Copa na África do Sul, ganha a badge “South Africa Exloper”, mas pro outro bilhão de pessoas que não estarão no país, podem conseguir a badge “Super Fan” com check-in em pubs e festas para assistir os jogos, locais esses definidos pela CNN.

Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie