NEW YORK (AdAge.com) — Want a glimpse of the future? We suggest you take a look at the campaigns that grace the 60 pages of our print edition, and the sampling of them here. They are, in short order: post digital, hyper local and incredible incubators of word-of-mouth and social-media buzz.
NEW YORK (AdAge.com) — U.S. publishers looking to grow their print market are increasingly finding themselves in the export business, bringing their brands to big, developing countries where magazines are still growing, and the internet has taken less of a bite out of revenue.
After a number of global agency reviews, I asked myself whether my company had learned anything in these reviews about where the crafts of advertising, media and communications planning are heading. My conclusion? It's time we stop talking about fundamental issues the advertising community needs to face and start making some changes.
NEW YORK (AdAge.com) — Google is not known for its marketing; the product markets itself. But as Google attempts to translate its one mega-success — search advertising — into other lines of business, marketing is becoming a more important part of what the search giant is all about.
In honor of the World Expo's recent official opening in Shanghai, P.T. Black, a partner at Jigsaw International, offers five things to get you excited about the Expo.
CHICAGO (AdAge.com) — As Nike's top marketer, Trevor Edwards, VP-global brand and category management, has helped the world's leading footwear and apparel company grow its market-share lead by becoming possibly the world's most accomplished digital marketer.
You may have heard of otaku. The old stereotype was an obsessive male manga fan who is a bit of a shut-in. For those under 30 it now means having real street credentials. A recent McCann Pulse survey found that more than two-thirds of young adults want to be seen as otaku.
NEW YORK (AdAge.com) — Facebook is rapidly overtaking even the strongest local social-media brands to become the first truly global brand in this space. But there are still holdouts, prompting Ad Age to enlist ICOM, a global network of independent ad agencies, to answer the question, "Who's your Facebook?"
The marketing industry should be looking neither toward Cannes nor Johannesburg. It should be looking toward Athens — and Lisbon, Madrid, Brussels, Copenhagen, Budapest and even London. That is where its immediate and intermediate future is being written.
LONDON (AdAge.com) — Walmart is the biggest company in the world, but it operates under 54 different brand names across the continents. Rick Bendel, Walmart's international chief marketing officer, works hard to keep the company's values consistent without losing the hyper-local relevance it believes is the key to success.
NEW YORK (AdAge.com) — Salina Cole and Garret Dafferner submitted this week's cover, "Gears," for the Ad Age Global Issue cover contest for creatives under 30. After evaluating 220 entries from all over the globe — Vietnam to Romania, Canada to Colombia, Switzerland to San Francisco — the Ad Age staff picked a winner from its own backyard.
BATAVIA, Ohio (AdAge.com) — Simon Clift is a hard act to follow as Unilever's chief marketing officer. But Keith Weed, who set out to do that in April, is doing it with some added power.
YORK, Pa. (AdAge.com) — Alfredo Gangotena has been MasterCard CMO for only two months, but don't let that novice status fool you. The quintessential global CMO — born in Germany, raised in Latin America — he has lived on four continents, speaks four languages and has marketed products globally from diapers to Disneyland France.
BUENOS AIRES (AdAge.com) — Makers of a new Bolivian soft drink called Coca Colla are hoping the Bolivian government will help them find financing to expand production of the coca leaf-based soft drink and maybe hire an ad agency.
E no Braincast 16 comentamos os posts mais retweetdos do Brainstorm #9 na semana retrasada (seremos mais atuais no próximo, aguarde sem reclamar).
Tem banner perfumado da Natura, logo da Copa 2014 e o fim da indecencia geométrica dos lacticínios do Subway. Aperte o play.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) For the week of June 13th, these are the Top 50 trends, which include Ultra Thin iPhones, Sleek Video Mobiles and Human Trafficking Fails. The rankings are based on hundreds of thousands of views and 574…
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