It behooves CMOs to install a precise process to insure that creative development is as effective and efficient as it can be. Yet I believe that while CMOs should adopt the spirit and attitude of Six Sigma, it should be applied with a light hand.
Ad Age's Small Agency Conference & Award Show will be held July 14-15 in New Orleans. This year's lineup of speakers includes: Pippa Seichrist, president, Miami Ad School; Eric Ryan, co-founder, Method Products; Sharon Napier, president, Partners & Napier; Claudia Batten, chief operating officer, Victors & Spoils; Matt Cutler, chief marketing officer, Visible Measures; Tor Myhren, chief creative officer, Grey, and many more.
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Do you love Kettle Potato Chips? Are they not the best potato chips you’ve ever had?
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NEW YORK (AdAge.com) — The New York Times is building a public beta testing site where it will experiment with new ideas and applications before deciding whether they deserve to go live on NYTimes.com. The Times expects to introduce the site, to be called Beta620, in July or August.
(TrendHunter.com) Today, Trend Hunter reached 200,000,000 all-time views. To celebrate this, we’ve decided to publish an article with our Top 100 articles of all time… One caveat is that we did leave our naughty filter…
Each time I'm asked to judge an international creative competition, I'm honored. I love seeing the work. I love meeting the judges. I learn so much and I come away inspired. There's only one problem with judging international awards. It doesn't work.
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A recent study of rich media ads from textPlus, pointRoll and AdMarvel found…
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div class=”imageleft”a href=”http://www.adrants.com/images/microsoft_office_2010.jpg”img alt=”microsoft_office_2010.jpg” src=”http://www.adrants.com/images/microsoft_office_2010-thumb.jpg” width=”150″ height=”85″ //a/div
Today, Microsoft launched an $80 million campaign to tout the launch of Office 2010.
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(TrendHunter.com) The Sky Ferreira Elle Magazine spread presents the singer in intricate pieces from her wardrobe. In the magazine, Ferreira states her love for a variety of styles and where her inspiration for daily outfits…
The google suggestion tool is sometimes really weird like in this case in UK.
When you start typing “can I”, google is suggestion on top “Can I get pregnant from a dog”.
Are so many girls searching for this answer?
Do you get anything funny in your country?
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Along the lines of the spinning model who flails blood all over the audience as she catwalks down the runway comes this new anti-fur ad from the International Anti-Fur Coalition.
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The return of ‘Big Brother’ for its last series on Channel 4 has been greeted with dismay by the over 30s and patchy enthusiasm from the under 30s, according people interviewed in the latest BR Video.
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Boobs. They’ll sell anything. Excusing the oxymoronic ad-before-an-an idiocy of pre-roll video ads, this new effort from RGS, a Russian entity that…well, we have no idea what they do because we can’t read their website and we’re too lazy to use a translation service.
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Randstad, one of the world’s largest recruitment and HR services companies, is tomorrow launching a national marketing campaign, which breaks in the press this week and runs until the autumn.
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Soccer hottie Cristiano Ronaldo was scooped up by Georgio Armani last October and will appear in the fashion brand’s upcoming ad campaign.
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LOS ANGELES (AdAge.com) — CBS Interactive is rolling out a web series whose entire narrative will depend exclusively on the two most hard-to-find attributes in digital entertainment: sponsors and active fans. Luckily for CBS, the former is already taken care of when it rolls out "Around the World for Free," an online spinoff of "The Amazing Race" that makes its debut July 26 on CBS.com and other CBS Interactive properties.
NEW YORK (AdAge.com) — Leaving his post as Razorfish's global social media lead, Shiv Singh will be director of digital marketing, North America, for PepsiCo and report to Frank Cooper, PepsiCo's chief consumer engagement officer. While Mr. Singh will oversee all digital for the marketer, he has undeniably made his name in social media.
Vuvuzela é com certeza o maior assunto desta Copa. Depois da maior do mundo e da online, chegou a hora da social, para vuvuzelar o próximo, via Twitter.
Transparência: nosso colaborador Luiz Yassuda é um dos produtores da ferramenta, que não tem fins lucrativos.
Post originalmente publicado no Brainstorm #9
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Ad Age this year teamed up with the Effie Awards to create the GoodWorks Effie, furthering the mission of its GoodWork blog and supporting those working to promote the greater good. The awards were divided into two categories, Brands and Nonprofits, and the winners were announced last week. Ad Age's Allison Arden looks at the highlights.
(TrendHunter.com) Grunge and rock ‘n’ roll have been making a huge appearance in every single magazine, but there is no doubt in my mind that any of them can capture that hipster essence quite like photographer Jonnys Bird.…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
