CANNES 2010 – Leo Burnett Sydney’s ‘EOS Photochains’ campaign for Canon was awarded the Media Lions Grand Prix tonight as the notable bright light in a category hit by the recession.
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The anti-Cannes organization, Wrath of Cannes, will host its fourth annual event tomorrow night at Kabin on 92nd Street and 2nd Avenue (between 5th and 6th) beginning at 7PM.
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Cialis: Morning are my favorite time to play.
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Calling it a “terrible attempt at forced viral content,” an Adrants reader points us to a Hertz video.
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Be sure to Follow our Adrants Correspondent Angela Natividad on Twitter.
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Quanto mais o tempo passa, maior é o consentimento entre as marcas sobre a importância da plataforma de games num plano de comunicação.
A evolução não traz apenas mais realidade nos games, mas novas oportunidades de formatos que vão além dos já conhecidos in game advertising e advergaming. Estou falando dos mobiles games e também dos social games. Este último, inclusive, foi tema de um post especial de final de ano sobre tendências para 2010: Leia aqui!
Ontem, em Cannes, o Fabiano Coura presenciou a esperada apresentação da EA Games, que trouxe um pouco do seu portfólio e comentou sobre algumas oportunidades para marcas, principalmente as relacionadas com in game advertising. Assista abaixo o vídeo que o Fabiano capturou nessa apresentação:
Entre um chart e outro, a EA Games pontuou alguns benefícios do uso da plataforma.
EA = Experience Affinity
Contudo, comentaram sobre algumas marcas (Dr. Pepper, Unilever, Doritos) que usam a plataforma como um meio para dar aos consumidores o acesso a conteúdos exclusivos, ou um maior envolvimento / experiência mais positiva do que obteria através de uma simples compra do produto.
A necessidade, hoje em dia, é mais do que simplesmente informar o consumidor de forma relevante. É cada vez mais obrigatório colocar a publicidade dentro do conteúdo, sem que haja algum tipo de interrupção ou coisa parecida. E poucos meios possibilitam isso como os games.
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This is, by far, the worst car commercial brand partnership ever.
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This is, by far, the worst car commercial brand partnership ever.
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One of the after-effects of the Great Recession is the criteria by which client decision makers choose their agencies. It used to be primarily on chemistry, which was borne out by an agency that went deep to understand the client's business and expressed an insight in marvelous creativity. The scars from more than 20 million people losing their jobs is that companies are doing more with less. The mantra is: leaner and meaner.
(TrendHunter.com) The Jessica Lewis Costume July 2010 editorial may be a little exaggerated in expression, but the girl is still fierce no matter what face she gives. The editorial was shot by photographer Henry Moshizi…
Découverte du clip de la chanson “Le Dimanche” par le duo Volo sur une réalisation de Tom Haugomat, Quentin Baillieux et Bruno Mangyoku. Un beau travail d’animation 2D produit par Nicolas de Rosanbo et le studio Cube. Le titre est issu de leur album “En attendant”.
Olhos voltados para o Cannes Lions. Um bom momento para as marcas provarem que estão mais aptas a inovar, trazendo novidades que podem surpreender quem está por lá, acompanhando “in loco” o evento, ansiosos por novidades e boas inspirações.
Quem chamou a atenção da imprensa e dos participantes hospedados na Riviera, esta semana, foi a Unilever, com o seu Share Happy Machine, uma vending machine interativa que reconhece o sorriso da face dos usuários e dá dicas do sorvete mais adequado com a intensidade da alegria de quem está utilizando a plataforma.
A vending machine também se integra com as redes sociais, permitindo enviar as fotos divertidas para o Facebook.
Ainda existe uma expectativa sobre quando a máquina vai chegar ao comércio tradicional. Mas o que realmente importa, por enquanto, é perceber que existe mesmo um movimento a favor da inovação no ponto de venda. Afinal, os maiores anunciantes do mundo estão testando novidades incríveis ultimamente (aqui, aqui e aqui).
NEW YORK (AdAge.com) — Conde Nast found something to do with one of the magazine brands thrown on the scrap-heap during the recession: Turn it into a mobile app. Gourmet magazine, shuttered last fall, is coming back as Gourmet Live. It's not a web version of the old magazine but a social food app built on the Gourmet content archives.
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Copyranter likes to call it AssCrackVertising. We just like to call it awesome.
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ITV has kept hold of the top spot in Brand Republic’s branded app chart this week, with jewellery retailer Tiffany & Co making the highest new entry with its engagement ring finder.
Richard Desmond’s Daily Star is to hit retailers’ tills to the tune of almost £1m a year, as it clamps down on the cover-price margin of its tabloid newspaper.
Advertising Agency: DDB, Auckland, New Zealand
Art Director: Matt Swinburne
Writer: Brett Colliver
Group Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Account Executive: Sarah Burilin
Account Director: Libby Weston-Webb
Agency Producer: Tania Jeram
Creative Director: Daniel Wright (Tribal/DDB)
Interactive Designer: Steven Leong (Tribal/DDB)
Senior Developer: David Vaughan (Tribal/DDB)
Developer: Rowan Oulton (Tribal/DDB)
Senior Account Manager: Tim Cullinane (Tribal/DDB)
Editor: Steve Gulik
Brief: New Zealand’s coastline is almost as long as the USA’s. We have more recreational boaties in the water than anywhere else in the world. Unfortunately, we also have more reckless, irresponsible, and intoxicated boaties than anywhere else. With little government funding, the New Zealand Coastguard is forced to patrol this vast area with just 75 boats. Their volunteers are often faced with the futile task of finding a needle in a haystack. We wanted to show the country how tough this can be for the Coastguard and why they need support.
Creative Execution: When you combine the New Zealand Coastguard’s lack of government funding with the enormity of their task and the inexplicably naïve attitude that the New Zealand public has towards ocean safety, we needed to give them a wake up call. The live rescue event was a very relevant way to do this as it gave the public first hand insight into what Coastguard volunteers are up against. It gave the country a reality check that put an end to their misguided complacency, and made them realise that the Coastguard need their help and support.
Creative Solution: So we let them experience it. We capsized a boat, stranded 4 people in the ocean, and challenged New Zealand to find and save them, in the world’s first live-rescue event. At 1810, real time POV TV and radio spots put viewers into the shoes of a Coastguard volunteer in a rescue operation to find the missing boaties. The direct response TV and radio drove people online where they found themselves in a search plane simulator racing against the clock in real time. A GPS locator fed the live position of the real capsized boat into the simulator.
Results: Thousands of virtual volunteers soon realised they were faced with a hopeless situation. 1.8% of those who took part in the mission were successful. 98.2% were not. The live event captured New Zealand’s imagination and was covered by the country’s leading news networks. It left people with the sobering reality check that if they had been one of the missing people they would have had less than a 2% chance of survival. It proved that the Coastguard need all the help and support they can get. A 20% increase in visitors to the Coastguard website led to a staggering 900% increase in online donations.
Describe the brief from the client: The use of child soldiers is common in many countries. Our client Ohne Rüstung Leben (Life Without Weapons) wanted to raise attention about this problem and to collect more donations.
Creative Execution: For all adult German males the military draft notice is a dramatic experience. In this letter, they are ordered to serve in the army. Everyone knows the specific look of the letter – we designed our mailing in this typical style. So it raises attention – even before the letter is opened. The fact, that the own young children of our target group are ordered to perform military service, guarantees a very emotional effect and a high involvement for the problem.
Creative Solution: When young German males become adult, they get a letter to serve in the German army.
Our idea: Original looking military draft notices are being sent out to families with small children (8-14 years, selected by an address provider). The children are ordered to perform military service, including suicide missions and rapes.
Our message: Unthinkable in Germany. Reality in other countries. Help us stop the use of child soldiers – with your donation. Ohne Rüstung Leben e.V., www.kindersoldaten.eu
Describe the results in as much detail as possible. Our direct mailing has been sent to approx.14.000 German households of our target group (families with small children). 855 of these people (6.1%) decided to donate, overall approx. 5,300 Euro. Furthermore 95 people decided to join the organisation Ohne Rüstung Leben e.V. (no membership fee).
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Director: Philipp Barth
Creative Director: Holger Oehrlich
Art Director: Stephanie Wiehle
Designer: Nana Poehner
Copywriter: Lars Wagner
Copywriter: Matthias Hess
Copywriter: Carola Beck
Copywriter: Jens Frank
Account Supervisor: Susanne Vanselow
Account Supervisor: Lisa Daugs
Account Supervisor: Denise Winter
Agency Producer: Anja Geib
Editor: Robert Jedam
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Yesterday Chelsi and I had the curious experience of meeting @DavidonDemand.
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
