Advertising Agency: BETC EURO RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Copywriter: Arnaud Assouline
Advertiser’s Supervisor: Barbara Alfandari
Account Manager: Philippe Brandt/Elodie Andurand
Account Supervisor: Raphaël De Andréis
Producer: Icdecaux
Art Director: Benjamin Le Breton
Other Credits: Artist: Nadine Grenier
Sanjeev Jasani, VP, OgilvyOne, New Delhi writes in.
A lot of my clients have been recently talking to me about Social Media Strategy and it’s the most talked about topic over the last one year. Here is a very interesting video that walks you through the entire journey of setting up a social media strategy. It’s interesting and uses real life examples.
In future, I’ll try and post some more specific examples of Social Media Strategy that we have successfully implemented for some of our clients.
Watch this space closely and till then enjoy the video.
Advertising Agency: Bates 141, Calcutta, India
Creative Director: Arjun Mukherjee
Art Director: Diptanshu Roy
Copywriter: Arjun Mukherjee
Photographer: Diptanshu Roy, Abhijit Chakraborty
Advertising Agency: Ponto de Criação São Paulo, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Ana Paula Marques/Margit Junginger
Copywriter: Margit Junginger
Advertiser’s Supervisor: Dimitris Psillakis/Jefferson Ferrarez
Planner: Juliana Nappo
Account Manager: Eliana Rocca
Account Supervisor: Cristiano Corrêa
Producer: Richard Denami
Art Buyer: Silvana Santos
Art Director: Nando Zenari
Photographer: Luis Moretti
Other Credits: Media Director: Lusia Nicolino/Project Manager: Francine Novo
(TrendHunter.com) I can hardly believe how many incredible spreads are coming out of Flare magazine’s summer issue. The Amanda Laine spread for Flare Canada July 2010 has to be the best so far. Entitled ‘Walk The Line,’…
Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Director: Guy Costa
Creative Director: Guy Costa/Leandro Castilho
Copywriter: Filipe Medici
Account Manager: Andrea Fernandez
Account Supervisor: Humberto Surian/Beatriz Vital
Producer: Alexandre Garcia/Camila Galvão
Art Buyer: Gustavo Santos/Ana Paula Costa
Art Director: André Sallowicz
Illustrator: Burti Hd
Photographer: Márcio Sallowicz
(TrendHunter.com) Do you have a growing family that needs all the space that it can get? Look no further than the ‘Zeidler Residence’ by Ehrilich Architects. With oversized bedrooms, this home is designed for a growing…
Description of Ambient execution: We targeted areas where we’d find our most vulnerable people: schools, the streets of poverty stricken slums and dense urban townships where unemployment and forced prostitution are common. Our tunnels with false walls that precisely matched the real walls behind them, made people disappear right before the community’s eyes, making the unimaginable, imaginable.
Advertising Agency: TBWA\HUNT\LASCARIS, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Vanessa Gibson
Copywriter: Charles Pantland
Account Manager: Kea Ngcobo
Account Supervisor: Sipho Matsheke
Art Buyer: Tumi Sekete
Art Director: Miguel Nunes
Photographer: Des Ellis
Other Credits: Leigh-Anne Kazantzas (Strategic Planning Director)
Mike Baker, who joined the Outdoor Advertising Association as its new chief executive on 24 May, tells Media Week why the trade body needs to go on the attack.
A Ray-Ban mostra como seria o seu dia se você resolvesse andar por aí como em “Cães de Aluguel”. Todo mundo em linha e fazendo cara de mau.
Mais uma gracinha do projeto Never Hide Films da marca.
Post originalmente publicado no Brainstorm #9
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Always at the forefront of controversy, Spirit Airlines is offering travelers discounts to locals unaffected by the BP oil spill.
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The newest addition to YouTube's short menu of premium full-length programming is the sports-entertainment company WWE, which just announced a deal with the web video giant that will make a handful of its popular pro wrestling shows ("Friday Night SmackDown," "WWE NXT," "WWE Superstars" and "ECW") available for streaming to U.S. users.
Advertising Agency: Hapiness, Brussels, Belgium
Creative Management: Karen Corrigan/Gregory Titeca
Creative Director: Gregory Titeca
Account Director: Pascal Kemajou
Creative: Tom Galle
Creative: Ramin Afshar
Head of Art: Cecilia Azcarate Isturiz
Software Developer: Zachary Lieberman
Brief: Toyota launches the new iQ, a compact car that combines sleek design and cutting edge technology. Our briefing was to communicate the unique agility and perfect control of the iQ in a relevant way to a target group of 18-35 year old urban people. We want to reach the communities that fit the iQ’s core values: design, technology and automotive. We need a concept that can merge these three strong online communities.
Creative Execution: The Toyota iQ is the first car in the world to create an entire font. The iQ created a free-for-download tool for the form/function loving crowd, which is iQ’s primary market. The making of the video was posted on Vimeo, with a direct link to download the iQ font for free on the Toyota website, where people were also invited to book a test drive. We spread the making over 3 phases. At first, in an online PR strategy, we targeted highly influential and contextual environments, in automotive, design, and technology. Then we activated a broader environment. And finally the viral spread took place.
Creative Solution: To demonstrate its incredible agility, the new Toyota iQ was the first car in the world ever to create an entire font from A to Z. To make this project happen, we collaborated with: – Zach Lieberman, pioneer in interactive art. Color tracking software developer. – Pierre and Damien, from Pleaseletmedesign, a type and graphic design studio. Font designers. – Professional pilot Stef van Campenhoudt, European champion of GT3 racing. Font driver. All together, they created the iQ Font. The making of video was posted on Vimeo, with a direct link to download the iQ Font for free on the Toyota website, where people were also invited to book a test drive.
Results: More than 6 000 blog posts on leading design, technology and automotive blogs. More than 15 000 tweets in the first two weeks. Thousands of posts on other social media, like digg, facebook, tumblr, delicious… More than 600 000 views of the making of video. More than 2 000 000 page views on blogs and online newspapers. Free media coverage in magazines and newspapers. More than 24 000 font downloads from the Toyota website. 2 345 test drive demands. All this with 0 euro media investment.
Advertising Agency: Impact BBDO, Kuwait
Via [Ads2Blog]
CHICAGO (AdAge.com) — Here's one more sign that Nike's epic "Write the Future" is fast becoming one of the most successful ambush-marketing efforts in history.
(TrendHunter.com) Check out this Roksanda Ilincic Resort 2011 collection and get some ideas on how to put add some bright yellows your outfit.
Featuring some gorgeous structured frocks and large bow and feather details,…
(TrendHunter.com) Located in northern Spain near the small town of Getaria is the ‘Urrezkoenea House’ by Peña Ganchegui Associates. The house overlooks a spectacular view of the ocean and is hidden underneath the cover…
CANNES 2010 – The result of this year’s Outdoor Lions proves that the sector is “alive and kicking” according to the category’s jurors.
CANNES 2010 – Anomaly New York’s “Be Stupid” work for Diesel was one of two campaigns that were awarded a Grand Prix in the Outdoor category at this year’s Cannes Lions.
CANNES 2010 – No agency produced work good enough to win the Radio Lions Grand Prix this year, despite an overall rise in the number of entries and the relatively low costs involved in production.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
