Hasta La Creative!

NEW YORK (AdAge.com) — Like many successful brands born of the digital age, Google hasn't been known for advertising, and certainly not TV advertising. So its appearance in this year's Super Bowl was something of a surprise. This is, you'll recall, the company whose founders vowed that it would be a cold day in hell before they'd do a TV commercial. What Jesus-like figure at which of Google's ad agencies had converted the company to a big-ticket TV advertiser? Had Google started to work with McGarryBowen?

Are we potentially witnessing the end of 79-year-old Rupert Murdoch? Are glossy magazines becoming hot again? And just what are Silicon Valley VC "angels" really worried about?

NEW YORK(AdAge.com) — David Vladeck, the man who in many ways is in charge of policing the internet for the Federal Trade Commission, is not on Facebook. He demurs when asked why, but he makes it clear that it has nothing to do with any personal concerns he may have over potential discretion or dishonesty on the part of the social network.

NEW YORK (AdAge.com) — The most engaging media outlets — the ones that draw the most involved users — happen to be such things as Google's search engine, AOL's email, Google's YouTube video-sharing service and the Facebook social-networking service. The rankings were compiled by NewMediaMetrics, a company that studies consumers' emotional attachment to media venues and advertisers' products.

BATAVIA, Ohio (AdAge.com) — Viral video long has seemed a crap shoot, or more like a lottery considering the potential of the payout vs. relatively small cost and even smaller odds of success. But the recent string of viral hits from one unit of one marketer — Procter & Gamble Co.'s men's grooming business — seems to point to a formula, and one that can be repeated.

(TrendHunter.com) Gizmodo is right: at first (and second and third) glance, Florian Schulz’s outstanding photo looks like a coral reef or something just as beautiful, but still typical. Instead, it is a swarm of Munkiana…

Em campanha para o Windows Phone 7 – que vazou antes do tempo, já que o sistema operacional mobile só será lançado no mês que vem – a Microsoft diz que é hora de um smartphone que nos salve justamente dos nossos smartphones.

É um “get a life”, tirando sarro de como as pessoas passam tanto tempo encarando seus celulares. Isso porque o Windows Phone promete uma interface, atualizada em tempo real, com tudo o que você precisa ver na direto tela inicial. Ou seja, nada de ficar abrindo um aplicativo atrás do outro.

É um posicionamento corajoso e diferente, que utiliza um argumento mais abstrato do que focar nos detalhes das características técnicas. Resta saber se as pessoas estão interessadas em largar o smartphone de lado.

Post originalmente publicado no Brainstorm #9
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Post originalmente publicado no Brainstorm #9
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Advertising Agency: NOEL Agency, Stuttgart, Germany
Creative Director: Roland Frechen
Art Director: Karl Hagg
Copywriter: Sven Diggity
Photographer: Jean-Claude Winkler
Published: September, 2010

(TrendHunter.com) For the week of September 26th, these are the Top 50 trends, which include Sun-Kissed Femtography, Immense Extravagant Housing and Creative Digital Worlds. The rankings are based on hundreds of thousands…