Une belle idée de la part des magasins Ikea avec cette série de photographies et d’illustrations destiné aux nouveaux livres de cuisine “Homemade is Best”. Un travail très efficace de l’artiste Carl Kleiner autour des recettes et des ingrédients. A découvrir dans la suite de l’article.
Advertising Agency: Miami Ad School Europe, Hamburg, Germany
Art Director: Samuel Huber
Copywriter: Oddbjorn Stensrud
Photographer: Nils Sandmeier
As has been demonstrated in the past, winning this award can be the first significant milestone in the career of many a creative. The perfect example is Menno Kluin, who – like this year’s winner – was also a student of Miami Ad School Hamburg at the time, and has since gone on to carve out a career for himself at Saatchi & Saatchi and Y&R New York. Today, he is to be numbered among the ad industry’s top creatives. This year’s jury – Keeichi Uemura, art director with Saatchi & Saatchi Fallon Tokyo, Japan, Icaro Doria, art director at Goodby, Silverstein San Francisco, and our very own editor in chief, Michael Weinzettl – joined by 7,456 votings to help decide the outcome of the contest. No less than 952 of the votes cast were for the ad by Samuel Huber. On the busiest single day of the contest, 642 votes were cast. The best 26 campaigns produced by students at colleges and universities were considered good enough to appear in the international advertising review “Lürzer’s Archive,” which publishes outstanding print and TV campaigns from around the world. “Wüsthof – Redefining Sharp” is the slogan of the award-winning campaign by art director Samuel Huber and copywriter Oddbjorn Stensrud. The two students (pictured below) of the Miami Ad School in Hamburg on the background to their campaign:
“The first time we played around with Wüsthof knives was in the offices of Ogilvy & Mather Paris. They were amazingly sharp. Compared to the knives inhabiting our student lives, they were magic. That feeling of excitement is what we wanted to convey with our Wüsthof print campaign.”
The winner will be invited to attend the Golden Drum festival, Slovenia, in October to be presented with the “Student of the Year“ trophy, the specially produced “Lürzer’s Archive Sixpack.“ The award was created in 2004 to provide students of advertising and communications design with a platform for their work. A number of readers – among them leading ad industry figures – had previously suggested that such a contest for up-and-coming talent be created. Published every two months, “Lürzer’s Archive“ is read by 152,000 creative in 35 countries. The Sixpack, a unique trophy presented to the winner – as selected by our readers – of the annual “Lürzer’s Archive” contest for up-and-coming talent.
Please address any queries or requests for high-res files to:
Lürzer’s Archive
Sandra Lehnst – Marketing Sales Manager
Email: sl@luerzersarchive.com
Phone: 0043 1 715 24 24
Você pode achar uma ideia idiota ou então a mesma ideia requentada, mas a verdade é que Alex Tew pode fazer 3 milhões de dólares de maneira bem fácil.
Sei que você não lembra desse tal Alex Tew, mas eu refresco a sua memória: ele é o cara que, em 2005, criou a One Million Dollar Homepage e fez 1 milhão de dólares com bem pouco esforço.
Seu novo projeto se chama One Million People, onde por US$ 3 qualquer pessoa pode incluir seu perfil em um livro virtuak, que depois será impresso e vendido para se transformar em um extrato da atual geração digital.
Se Alex vai conseguir repetir a façanha de 2005 e engordar sua conta novamente, ainda é uma dúvida, mas já tem bastante gente que gostou da ideia.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Continuando o papo sobre a mania dos checkins, dessa vez falamos sobre o Facebook Places, Scvngr, EpicWin e mais.
[ Esta semana de Braincast é um oferecimento de O Livreiro, a rede social para quem gosta de ler. ]
Para não perder nenhum vídeo do Braincast, assine nosso canal no YouTube ou acompanhe pela seção Braincast.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
5 great bew viral videos for Nike Boom!
Rick Ross
Basball player
US Football match
Drumline
Taylor
Advertiser: Nike
(TrendHunter.com) The Peter Montgomery SoCalHalloween project is based on the premise that All Hallow’s Eve should be as fun as possible. The Peter Montgomery SoCalHalloween involves extravagant Halloween decor for Peter…
Advertising Agency: Santo, Buenos Aires, Argentina
Creative Director: Maximiliano Anselmo; Luigi Ghidotti; Pablo Minces; Sebastian Wilhelm
Director: Andy Fogwill
Agency Producer: Ezequiel Ortiz
Production: LANDIA Buenos Aires
Producer: Claudio Amoedo
Director of Photography: Carlos Ritter
Post Production: Che Revolution Post
NEW YORK (AdAge.com) — For TV, check-ins are the new black. In October, TVGuide.com will launch a check-in feature that uses basic Facebook technology to let visitors to the site click a button to broadcast on social networks what they're watching, or plan to watch, on TV. And thanks to Facebook tools, TVGuide was able to build check-ins on its own, without a partner.
LOS ANGELES (AdAge.com) — For all the hype about cross-platform media measurement in recent years, there hasn't been much progress made. So it's no small feat that ESPN was able to pull off something of a media miracle this past summer. ESPN XP, the company's landmark research initiative launched in conjunction with the World Cup, was the first program of its kind to track event-based cross-platform media behavior in the U.S., recruiting 15 different research partners and nine major sponsors. But what ESPN also accomplished was the first real read of multiscreen content consumption.
Un court film de 3 minutes présentant la chorégraphie et les danses du collectif de breakdance néérlandais Illusionary Rockaz. Intitulé “IRC Dance Movement”, les plans s’enchaînent sur une bande son de Of Porcelain – Signal the Captain. A découvrir en vidéo dans la suite.
Great fake trailer for the Gay and Lesbian Film Festival.
Advertiser: Queer Lisboa 15. Lisbon Gay and Lesbian Film Festival
Agency: Fuel
Advertising Agency: Mudra DDB Group, Mumbai, India
Creative Director: KB Vinod, Deepak Singh
Art Director: Deepak Singh
Copywriter: KB Vinod
Photographer: Tim Flach
Studio: Peter Bailey
Voici ce film d’animation en version complète et intitulé “Salesman Pete” sur une réalisation de Marc Bouyer, Max Loubaresse et Anthony Vivien. L’histoire d’un gentil vendeur un peu maladroit qui est aussi un agent-secret. Le tout sur une musique de Cyrille Marchesseau.
(TrendHunter.com) Chiara Ferragni was one Milan Fashion Week attendee who arrived in style, wearing a silver disco bustier visible behind her shirt. She featured her photos from the event on her blog as pictorial proof…
Un film expérimental par le réalisateur François Vautier, en hommage au long métrage de Ridley Scott : “Blade Runner”. La séquence est construite à partir de l’assemblage des 167 819 frames du film. Il se construit alors un carré d’une résolution de 60.000 x 60.000 pixels (3.6 gigapixels).
(TrendHunter.com) These Recycled Suit Tote Bags are comprised of business suits and dress shirts. Even the handles of the tote bags are recycled; they’re made from old couches.
Each bag defines personal style through…
NEW YORK (AdAge.com) — The days when media agencies were relegated to planning and buying are long gone. Today, media shops need to be able to run digital and social-media campaigns, provide critical consumer analytics and even create content. And as the nature of media and the way we consume it continues to change, media agencies are forced to transform in order to remain relevant. But what will media agencies look like 10 years from now?
NEW YORK (AdAge.com) — Like many successful brands born of the digital age, Google hasn't been known for advertising, and certainly not TV advertising. So its appearance in this year's Super Bowl was something of a surprise. This is, you'll recall, the company whose founders vowed that it would be a cold day in hell before they'd do a TV commercial. What Jesus-like figure at which of Google's ad agencies had converted the company to a big-ticket TV advertiser? Had Google started to work with McGarryBowen?
NEW YORK (AdAge.com) — There's no denying that co-opetition — a term Silicon Valley gave us — has grown fiercer and the lines blurrier. Media sellers have launched legitimate marketing-services divisions that work directly with clients; marketers have aggressively built their own media and content platforms, creating competition with some of the same people who sell them ads; and agencies have scrambled to build out all sorts of new capabilities, from consulting practices to digital-media-buying platforms that usurp ad networks and portals. It's a big pool and everybody's in it.
Are we potentially witnessing the end of 79-year-old Rupert Murdoch? Are glossy magazines becoming hot again? And just what are Silicon Valley VC "angels" really worried about?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
