NEW YORK (AdAge.com) — Publicis Groupe's Fallon is dumping Chrysler because General Motors' new marketing boss Joel Ewanick has tapped the shop as the new home for the $270 million Cadillac ad account.
It’s a football special this week as the media world flocks to World Cup parties (shame about the result), while comedian Jenny Eclair hosts the Thinkbox TV Planning Awards at Sketch and James Blunt joins the Mile High Club
CHICAGO (AdAge.com) — New research from Nielsen on the 2010 FIFA World Cup shows that, while web video can be a potent ambush tool in the run-up period to a major event, it's a lot less effective than an official sponsorship once the games start.
(TrendHunter.com) If you were iffy about corset platforms before, then the Versace Resort 2011 lookbook will surely have you changing your mind.
This collection is created for the modern day woman — conservative while…
Advertising School: Escola Cuca, Brazil
Art Director: Christian Gonzalez
Copywriter: Bruno Mattheus
(TrendHunter.com) The Defibrillator was the center of attention at the Greenwood Car Show, no doubt due to its unique design. The car is powered by a 1957 Chrysler “Fire Power’ 392 HEMI sporting dual quads, and features…
(TrendHunter.com) Sandrine Estrade Boulet turns normal street scenes into amazing artwork. Some people see the world differently then others. I see an errant computer monitor, but an artist and a dreamer might see a white…
NEW YORK (AdAge.com) — Call it the end of an era. Alex Bogusky, the oft-long-haired ad man who has won piles of industry awards, graced many a publication's cover, raced motorcycles, and, like any real celebrity, boasted legions of fans, haters and Twitter impersonators is leaving MDC Partners.
Depois do eu-prendo-e-arrebento de Abilio Diniz a Folha de São Paulo publicou nota hoje assumindo a culpa do anúncio de oportunidade do Extra publicado errado no fim-de-semana.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — Just six months after former Razorfish creative Marc Lucas was named chief creative officer of MDC Partners-owned Kirshenbaum Bond Senecal Partners, he is being shifted out of the agency and into a holding company position.
(TrendHunter.com) Eighteen-year-old Cosette Munch is a model from Stockholm that is practically never featured on her lookbook.nu profile without candy cane-esque tights and a cigarette. This may seem like an unlikely combination…
If you're not familiar with the semantic web, the vision is that soon the web will deliver a personalized experience that not only is extraordinarily relevant to you but might also anticipate your desires before you even know them. How would it do this? By using the wealth of knowledge available via your social profile and other digital sources.
In an interview with Advertising Age at the Cannes Lions International Advertising Festival, Mr. Pritchard explained why we should anticipate more multi-brand events from P&G, the necessity of corporate branding and the economic rationale for its changing agency model.
NEW YORK (AdAge.com) — Marketers in India may have found a new profit center — charging agencies to participate in their pitches. Reckitt Benckiser, one of India's largest advertisers, has rocked the local ad industry by apparently requiring that media agencies pay to get on the pitch list for its current media account review.
(TrendHunter.com) The Eternal Diamond Stiletto is made entirely from pure gold and diamond and costs a whopping £100,000 per pair. The handcrafted stiletto is designed by British jewelry designer Christopher Michael Shellis.…
As the World Cup has demonstrated, the stadium is flattening. We're all part of a new genre in content creation and consumption called "fanned media." The fan voice is louder, infinitely more networked and viral, more inclusive, and unquestionably — and wonderfully — global. And there are tons of lessons here for marketers.
As the July 4 holiday weekend approaches, Smokey Bear is starring in new PSAs to urge Americans to be careful as they go camping, have outdoor barbecues and light fireworks, reminding them "Only you can prevent wildfires."
The legendary creative Paul Arden resurrected last week in hologram form to introduce the 20th anniversary of Saatchi & Saatchi’s annual New Director’s Showcase, unveiled at the Cannes Ad Festival.
BT Vision aims to introduce video on demand advertising in the first half of next year and is likely to appoint an external sales house to sell it, says BT Retail’s TV and online services chief.
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