Jul
08
Jul
08
Apresentação oficial do logo da Copa do Mundo 2014
Posted in: UncategorizedEm uma cerimônia meio esquisita e descompassada, o Brasil apresentou o logo oficial da Copa do Mundo 2014. FIFA, CBF e um monte de figurões confirmaram a marca que já tinha vazado, através do escritório francês Richard A. Buchel.
Além disso, confirma também que toda aquela história do desenho criado pelo Gabriel Nielsen e enviado para o Brainstorm #9 em 2007, não passou de confusão. Diversos grandes veículos chegaram a noticiar a marca da arara como a verdadeira.
O logo real foi criado pela agência Africa. Abaixo, o vídeo oficial de apresentação. Opiniões?
Jul
08
Will Lewis resurfaces at News International
Posted in: UncategorizedNews International has hired Will Lewis, the former digital supremo at Telegraph Media Group, in an editorial management and digital role across all four of its newspaper brands.
Jul
08
Inside the Quiet Content Site Crash of 2010
Posted in: Uncategorized
Amid the noise and clacking of financial market meltdowns or oil wells spewing countless barrels into the ocean, it's no wonder why one may not have noticed the quiet crash taking place right now — the Content Site Crash of 2010. To be more specific, this is a crash taking place among heavily financed, high-traffic, design-rich content sites that have sophisticated UI and content-consumption functionality.
Jul
08
Kilborn’s Comedy Central Successors Have Passed Him By in Dobrow’s Eyes
Posted in: Uncategorized
Here's how my DVR describes "The Kilborn File": "Craig Kilborn interviews celebrities and human interest guests." As far as robo-captions go, it checks out. The show does indeed devote a goodly percentage of its 22 non-ad minutes to guests that are, at least in theory, interesting to humans.
Jul
08
Um exemplo de performance da plataforma iAd da Apple: eCPM de US$ 150
Posted in: UncategorizedO desenvolvedor de um aplicativo para iPhone revelou, no fórum Hacker News, a performance da rede de publicidade mobile da Apple, chamada iAd. É claro que precisamos considerar aqui o fator-curiosidade, já que a plataforma é nova, e que também é apenas um caso.
Relatório de aplicativo utilizando iAd
De qualquer forma, os números são animadores se comparados a outras soluções similares. Em apenas um dia, o eCPM foi de quase US$ 150, e o taxa de cliques 5 vezes maior do que um aplicativo qualquer para Android que utiliza a rede AdMob.
Relatório de aplicativo utilizando AdMob
A iAd da Apple conta atualmente com anunciantes como Nissan, Citi, Unilever, AT&T, Sears, Target, JC Penney e Best Buy, totalizando 60 milhões de dólares vendidos dos quais 60% vão para os desenvolvedores dos aplicativos.
Post originalmente publicado no Brainstorm #9
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Jul
08
Broadcasters debate overhaul of TV trading
Posted in: UncategorizedThe need for a complete review of TV trading practices has been resisted by ITV, which has an interest in protecting the status quo, according to the commercial chief of multichannel broadcaster UKTV.
Jul
08
Online political battles brew as Huffington Post buys online poll service
Posted in: UncategorizedThe Huffington Post is spreading its wings and boosting its political coverage ahead of the November mid-term elections in the US with the acquisition of Pollster.com from research company YouGov.
Jul
08
Big Brother takes hit from World Cup semi-final
Posted in: Uncategorized‘Big Brother’ slumped to 1.6 million viewers last night as the second World Cup semi-final sucked in more than 40% of the TV audience, according to unofficial overnight figures.
Jul
08
Mastercom has been hacked
Posted in: UncategorizedMaybe some of you have noticed this version of Mastercom Mastercum It’s better to entertain than interrupt and disturb suck cock with the Twat button and follow me on Gaydar…
For the ones who miss it here is a screenshot… lovely joke by a funny hacker.
Jul
08
Bugatti Veyron Super Sport
Posted in: UncategorizedCoup de projecteur sur la dernière Bugatti Veyron Super Sport. Un modèle avec des lignes séduisantes et un fort caractère : cette splendide voiture a offert un record de vitesse à plus de 431 km/h. Elle sera présentée pour la 1ère fois au public au concours de Pebble Beach.
Previously on Fubiz
Jul
08
‘Upskirt’ Ad Causes Controversy For Condo Complex
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/look_up_way_up_skirt.jpg”img alt=”look_up_way_up_skirt.jpg” src=”http://www.adrants.com/images/look_up_way_up_skirt-thumb.jpg” width=”150″ height=”96″ //a/div
Up in Calgary there’s a bit of a furor over a billboard campaign promoting a new condo complex.
pa href=”http://feedads.g.doubleclick.net/~a/Sll6E6geJATW2-LGE-7I1a9NR00/0/da”img src=”http://feedads.g.doubleclick.net/~a/Sll6E6geJATW2-LGE-7I1a9NR00/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/Sll6E6geJATW2-LGE-7I1a9NR00/1/da”img src=”http://feedads.g.doubleclick.net/~a/Sll6E6geJATW2-LGE-7I1a9NR00/1/di” border=”0″ ismap=”true”/img/a/p
Jul
08
Depois de Darth Vader e C-3PO, Yoda grava para os GPS TomTom
Posted in: UncategorizedEm um acordo com a LucasFilms, a TomTom está colocando os personagens de “Star Wars” como “dubladores” de seus GPS. Os primeiros foram Darth Vader e C-3PO, lançados em maio passado, e agora é a vez de Yoda.
Abaixo você pode ver a sessão de gravação do mestre. E são dois pontos pra Tom Tom: O primeiro pela ideia de colocar vozes tão clássicas em seus aparelhos, e outro por criar esses espertos vídeos making-of. “O caminho errado você pode ter pegado, para o Lado Negro”.
Post originalmente publicado no Brainstorm #9
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Jul
08
Money Transfer or Idea Transfer? / Chapeau Bas!
Posted in: Uncategorized
Jul
08
Crispin Porter Absorbs Canadian Agency Zig
Posted in: Uncategorized
NEW YORK (AdAge.com) — MDC Partners' Crispin Porter & Bogusky continues expanding its global network by taking over sibling agency Zig, a well-known Canadian shop that will be rebranded as CPB Canada.
Jul
08
U.K. Government Shifts Anti-Obesity Marketing Costs
Posted in: Uncategorized
LONDON (AdAge.com) — The U.K. government is axing the $120 million Change4Life anti-obesity marketing campaign and asking marketers to take over the task of educating the public about healthy eating and exercise in return for not imposing new restrictions on food marketing. The move is part of a wider plan to cut by up to 50% the marketing budget of the cash-strapped U.K. government, currently the country's biggest advertiser.
Jul
08
Feminine Muscle Shirts – Loomstate Upcycles a Loose Tee to Create a Breezy DIY Summer Look (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Loomstate brand, founded by designers Rogan Gregory and Scott Mackinlay Hahn, commits itself to environmental responsibility. Their fabrics are t-shirts are created with 100% certified organic cotton…
Jul
08
Avatar Beauty Zoe Saldana Fronts Fall Calvin Klein Campaign
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/zoe_saldana_calvin_klein_envy.jpg”img alt=”zoe_saldana_calvin_klein_envy.jpg” src=”http://www.adrants.com/images/zoe_saldana_calvin_klein_envy-thumb.jpg” width=”150″ height=”102″ //a/div
Joining Kellan Lutz and Eva Mendes, Avatar actress Zoe Saldana will model Calvin Klein Envy line of underwear in a new ad campaign.
pa href=”http://feedads.g.doubleclick.net/~a/dJWF1avpZSWtOcoVwaMe2pk1i9A/0/da”img src=”http://feedads.g.doubleclick.net/~a/dJWF1avpZSWtOcoVwaMe2pk1i9A/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/dJWF1avpZSWtOcoVwaMe2pk1i9A/1/da”img src=”http://feedads.g.doubleclick.net/~a/dJWF1avpZSWtOcoVwaMe2pk1i9A/1/di” border=”0″ ismap=”true”/img/a/p
Jul
08
Haute Couture Pasties – The Leah Ball Pasties Project Features Precious Bejeweled Designs (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Leah Ball Pasties Project is an art proposal to create haute couture nipple covers with precious jewels and metallics. In hopes to get women to turn heads while comfortably flaunting their assets,…
Jul
08
O segundo teaser-trailer de “The Social Network”
Posted in: UncategorizedO primeiro teaser não revelou muito do filme, é verdade, mas não se pode negar que foi instigante. O segundo, revelado hoje pela Sony Pictures, também não mostra nenhuma cena, mas explora novamente as polêmicas e rápido crescimento da rede social criada por Mark Zuckerberg.
O filme, que estreia em outubro, é baseado em parte no livro “The Accidental Billionaires”. Roteiro de Aaron Sorkin e direção de David Fincher de “Se7en”, “Clube da Luta”, “O Curioso Caso de Benjamin Button”, entre outros.
Post originalmente publicado no Brainstorm #9
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