Hasta La Creative!

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stephanie Xiberras
Creatives: Raphael Halin, Benjamin Sanial
Director: The Glue Society
Producer: Fabrice Brovelli
Production Company: Park Pictures
Executive Producer: Jackie Kelman Bisbee, Justin Pollock
Head Of Production: Dinah Rodriguez
Producer: Erin Wile
Editorial: Rock Paper Scissors
Editor: Carlos Arias
Post Production: Nightshift
Post Producer: Nolwenn Hajo
Audio: Christophe Caurret
Sound: Christophe Caurret

NEW YORK (AdAge.com) — When Vanity Fair Editor in Chief Graydon Carter put Paris Hilton on the cover in 2005, a smart aleck accused him of using the heiress like "newsstand crack." Times have changed. According to a new analysis of various traits on 11,161 magazine covers between May 2006 and this April, Paris Hilton has become a cover "don't." Here, according to the analysis by GfK MRI, are a few other dos and don'ts.

NEW YORK (AdAge.com) — By now you've heard the offense against basketball star LeBron James' one-hour TV special to announce his team choice — that it was narcissistic, sullied his brand and blurred the journalistic line for ESPN. But what you haven't heard is the defense of the man who helped put the show together: uber-agent Ari Emanuel, who says "The Decision" forwarded the paradigm for advertiser-funded programming.

NEW YORK (AdAge.com) — Social networks and their endlessly growing page views have dominated every sphere of the web — from audiences to ad impressions. But there's one area where they still can't seem to catch up: ad prices.

YORK, Pa. (AdAge.com) — K.S. Lee, who started his career at Procter & Gamble and was CMO at Pizza Hut Korea for four years prior to joining LG, is leveraging a growing trust in marketing at the consumer-electronics company and refashioning LG as a lifestyle brand.

CHICAGO (AdAge.com) — American Business Media has named Clark Pettit as its new president-CEO, a leader from outside the B-to-B media sector but one who has firs-hand experience in the ways that digital advances can challenge an industry.

Rather than make tough choices to pare spending, state legislators are looking to raise new revenue wherever they can find it, regardless of the long-term economic impact their actions might have on job-creating businesses. Direct marketing, which employs well over a million Americans, is the target of one such ill-advised policy decision in the state of Colorado.

Why is the company called CrowdSPRING.com — a natural consequence of digital revolution — so widely reviled? I dialed up Mike Samson, co-founder of CrowdSPRING, to explain why he isn't a predator — or worse.

“Their blanket is also made with paper. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao”

“Too many clothes make you cold. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao”

This year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual “living ads”, and pictures of these interactions were used in the print campaign.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Creation: Erich Moreira, Fernando Passos, Mariana Ferrari, Pedro Walker
Street Art: Bozer & Bis
Photographer: Faustulo Machado
Account: Andrea Tornovisky, Stephane Rosa
Graphic Production: Antonio Carlos
Published: June 2010

Junto com o lançamento do logo da Copa 2014 e os preparativos para o evento daqui 4 anos, o Brasil lançou uma campanha global para promover o país.

De responsabilidade da Embratur e produzida pela O2 de Fernando Meirelles, a iniciativa tem o slogan “O Brasil te chama, celebre a vida aqui”. A campanha, que será exibida em mais de 100 países, será apresentada oficialmente – e com peças inéditas – nessa segunda-feira, dia 12.

O objetivo é duplicar o turismo internacional no próximo ano, e colocar o Brasil entre os 15 destinos mais importantes do mundo até 2020 – atualmente é o 41º lugar.

O primeiro filme da campanha você assiste abaixo, e que achei surpreendentemente bom. Sem apelar para os velhos clichês do carnaval (apesar da trilha sonora), da malandragem e do povo “guerreiro” daquele comercial de cerveja.

Post originalmente publicado no Brainstorm #9
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