Hasta La Creative!

Elie Semoun lance une nouvelle petite annonce : La poutre apparente…

Advertiser: Fanta

“Nowhere is impossible. TIKI.”

Advertising Agency: Publicis, Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Art Directors: Ari Bowo, Yohanes Chayadi, Randy Rinaldi
Copywriter: Dono Yuniarto
Illustrator: Teguh Yuswanto
Agency Producer: Ungky Widyoastono
Photographer: Robby Agus
Computer Artist: Robby Agus & the team
Published: September 2010

“Sometimes you just don’t want to go out. mt:s. Recharge your mobile phone via landline.”

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Savic
Copywriter: Marko Savic, Bojan Babic
Illustrator: Aleksa Jovanovic
creative coaching: Yaniv Mlinarski
Published: August 2010

In order to show the real benefit of knowing foreign languages, we came up with an innovative media mix solution. In the cinema hall, we have placed a roll wall inviting people to have a free coffee before the movie, but, with a little catch; it was written in German. Those few, who understood the message, got their coffees. For the others, we played a short ad just before the movie projection.

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative Coaching: Yaniv Mlinarski, Vladimir Popovic, Maja Uzelac, Le Spot, Vladimir Pisot
Published: August 2010

“Children can be cruel. Teach them that animals have fealings, too.”

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Milan Perisic
Creative Coaching: Yaniv Mlinarski
Published: August 2010

Sob a trilha hipnítica “Where I’m Going”, do trio pop australiano, Cut Copy, a Research In Motion (RIM) apresenta seu tablet, o BlackBerry Playbook, acabando com todos os rumores.

Para (tentar) bater de frente com o iPad da Apple, o maior player do mercado de tablets, a RIM apostou em uma plataforma multitasking e orientada para o uso mais corporativo. Além de ser menor e mais leve que o concorrente, com 7″ LCD, o tablet traz uma novidade entre os tablets: câmera. E são duas (uma front facing, com 3MP, e outra rear facing, com 5MP). Sem falar na saída HDMI, outro feature importante. Como usuário de BlackBerry há mais de 1 ano, e addicted, sou suspeito para falar. Mas vendo o vídeo da apresentação do novo gadget, me deu água na boca.

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Brands seeking to gain Twitter followers can now buy their way towards a higher follow count.
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NEW YORK (AdAge.com) — Travelocity has consolidated its ad, media and digital accounts at Publicis Groupe after a review, according to executives with knowledge of the matter.

(TrendHunter.com) The Aorta ‘Tellus Tells’ series is an eerily realistic work that depicts an alien coming to our planet. Although the series may appear creepy at first, you can’t help but eventually see the human-like…

NEW YORK (AdAge.com) — In an interview with Ad Age, March of Dimes marketing Senior VP Doug Staples talked about the latest campaign, for which he had a $300,000 production budget but no media-buying budget; how he measures ROI of outreach efforts; and what challenges, as well as opportunities, he has that for-profit CMOs might not.